Global Ostomy Devices Market Segmentation, By Product (Bags, Accessories), Surgery Type (Ileostomy Drainage Bags, Colostomy Drainage Bags, Urostomy Drainage Bags), Shape of Skin Barrier (Flat and Convex), System Type (One-piece System, and Two-piece System), End Users (Ambulatory Surgical Centers, Hospitals, Home Care, and Others) – Industry Trends and Forecast to 2032
Ostomy Devices Market Analysis
According to American Cancer Society, in 2021, around 149,500 people are likely to be diagnosed with colorectal cancer, and approximately 52,980 people will die due to colorectal cancer. The high occurrence of colorectal cancer and urinary bladder cancer has augmented the demand for ostomy care products globally. The growing prevalence of bladder and colorectal cancer in the geriatric population, is a key contributor to ostomy devices market growth.
Ostomy Devices Market Size
Global ostomy devices market size was valued at USD 2.97 billion in 2024 and is projected to reach USD 4.22 billion by 2032, with a CAGR of 4.50% during the forecast period of 2025 to 2032.
Report Scope and Market Segmentation
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Attributes
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Ostomy Devices Key Market Insights
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Segmentation
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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Coloplast Corp (U.S.), Hollister Incorporated (U.S.), ConvaTec Group PLC (U.K.), Salts Healthcare (U.K.), B. Braun SE (Germany), 3M (U.S.), ALCARE Co., Ltd. (Japan), Flexicare (Group) Limited (U.K.), Henkel Adhesives Technologies India Private Limited (Germany), Marlen Manufacturing & Development Company (U.S.), Nu-Hope Laboratories, Inc. (U.S.), OxMed International GmbH (Germany), Smith+Nephew (U.K.), Torbot Group, Inc. (U.S.), Welland Medical Limited (U.K.)
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Market Opportunities
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Ostomy Devices Market Definition
An ostomy device is a piece of prosthetic medical equipment that collects waste from a surgically diverted biological system (colon, ileum, or bladder) and creates a stoma. Birth defects, bladder cancer, inflammatory bowel disease, diverticulitis, obesity, and various other medical conditions may necessitate an ostomy. It is divided into three types: colostomy, urostomy, and ileostomy.
Ostomy Devices Market Dynamics
Drivers
- Increase in usage of ostomy drainage bags
Ostomy bags are primarily used to collect urine or stool post-surgery, depending on the type of surgery a patient undergoes. It is frequently used as a last resort when other treatments have failed to relieve the pain and discomfort of ulcerative colitis (UC). Almost one in every 500 Americans has an ostomy drainage bag. Approximately 30% of people with UC will require ostomy bags at some point, either temporarily or permanently. In some cases, such as when the colon is removed due to cancer, the use of ostomy drainage bags may be permanent. Bags and pouches are also very discreet these days, and can be worn under almost any type of clothing. The increased use of ostomy drainage bags will have a positive impact on the demand for ostomy drainage bags during the forecast period.
- Growing healthcare expenditure
In the year 2018, the government spent INR 213,719.6 crore on healthcare. In terms of its National Health Policy, the government of India has been taking regular initiatives to increase this expenditure to a level of 2.5% of the country's GDP by 2025. Increased healthcare spending has resulted in Greenfield and Brownfield growth in the hospital sector. As a result, the medical device industry's revenue has increased as new capital systems equipped with cutting-edge technology are installed at various healthcare facilities.
Opportunities
- Increasing cases of colorectal cancer
Colorectal cancer is the most common cancer in men and the second most common cancer in women worldwide, with the highest prevalence rates in North America, Australia, New Zealand, Europe, and Japan. Colorectal cancer is commonly diagnosed in people aged 60 and up. New colorectal cancer patients are expected to rise in the coming years. Surgery is the common method to treat colorectal cancer, results in a permanent ostomy in 10% of cases, which is expected to boost the market in the coming years.
Restraints/Challenges
- Risks associated with surgical procedures
The stomas are a relatively common and safe surgical procedure, with potential complications and risks. Most ostomy surgeries are successful, but complications can be severe and even fatal in some cases. Complications can arise during the procedure or the recovery period. Skin irritation, bowel obstruction, dehydration, leakage, parastomal hernia (PH), prolapsed, retraction, ischemia/necrosis, and damage to other abdominal organs are all common complications. Anesthesia reaction, bleeding, blood clot, wound infection, and septicemia are also general risks of surgery. These all are the factors which obstruct the growth of the market.
This ostomy devices market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the ostomy devices market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Ostomy Devices Market Scope
The ostomy devices market is segmented on the basis of product, type, shape of skin barrier, system type and end users. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Bags
- Accessories
Surgery Type
- Ileostomy Drainage Bags
- Colostomy Drainage Bags
- Urostomy Drainage Bags
Shape of Skin Barrier
- Flat
- Convex
System Type
- One-piece System
- Two-piece System
End Users
- Ambulatory Surgical Centers
- Hospitals
- Home Care
- Others
Ostomy Devices Market Regional Analysis
The ostomy devices market is analyzed and market size insights and trends are provided by country, product, type, shape of skin barrier, system type and end users as referenced above.
The countries covered in the ostomy devices market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the ostomy devices market due to the growing of the incidences of IBD and rising consciousness about ostomy care or stoma surgeries. Furthermore, rising of the aging population indicates future rising prevalence of cancers of the IBD, colon and bladder and incontinence.
Asia-Pacific is expected to grow at the highest growth rate in the forecast period of 2025 to 2032 due to existence of the developing economies, rising count of patients, growing of the health care expenses and steadily growing of the population.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Healthcare Infrastructure Growth Installed base and New Technology Penetration
The ostomy devices market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for ostomy devices market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the ostomy devices market. The data is available for historic period 2010-2020.
Ostomy Devices Market Share
The ostomy devices market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to ostomy devices market.
Ostomy Devices Market Leaders Operating in the Market Are:
- Coloplast Corp (U.S.)
- Hollister Incorporated (U.S.)
- ConvaTec Group PLC (U.K.)
- Salts Healthcare (U.K.)
- B. Braun SE (Germany)
- 3M (U.S.)
- ALCARE Co., Ltd. (Japan)
- Flexicare (Group) Limited (U.K.)
- Henkel Adhesives Technologies India Private Limited (Germany)
- Marlen Manufacturing & Development Company (U.S.)
- Nu-Hope Laboratories, Inc. (U.S.)
- OxMed International GmbH (Germany)
- Smith+Nephew (U.K.)
- Torbot Group, Inc. (U.S.)
- Welland Medical Limited (U.K.)
Latest Developments in Ostomy Devices Market
- In July 2021, Trio Healthcare received $10 million in funding from SWK Holdings Corporation, a US specialist finance company. The funding will help Trio's R&D and manufacturing teams scale up operations to support a large-scale global rollout of Trio's Genii stoma bag.
- In June 2021, Welland announced the launch of its brand new ostomy pouch range Aurum Plus. The new pouches are available in closed, drainable, and urostomy sizes. Aurum Plus started as an idea, a way to give ostomates more options, comfort, and confidence.
- In May 2021, ConvaTec and Vizient signed an extended agreement under which ConvaTec will continue to support ostomy patients with quality ostomy products and accessories, as well as the me+TM support program, throughout the continuum of care.
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