Global Oat Groats Market, Type (Organic Oat Groats, Steel Cut Oats, Other), Application (Humans' Food, Animals' Food, Other), Distribution Channel (Store Based, Non-Store Based) – Industry Trends and Forecast to 2031.
Oat Groats Market Analysis and Size
The global oat groats market encompasses the production, distribution, and consumption of whole oat kernels that have undergone minimal processing. Oat groats are renowned for their nutritional richness, containing high levels of fiber, protein, vitamins, and minerals, which contribute to their popularity among health-conscious consumers. The global oat groats market is experiencing steady growth, driven by increasing consumer awareness of the health benefits associated with oat consumption. As demand for nutritious and natural food products continues to rise, the market for oat groats is expanding in both developed and emerging economies.
Data Bridge Market Research analyses that the global oat groats market which was USD 1.18 Billion in 2023, is expected to reach USD 1.94 Billion by 2031, growing at a CAGR of 6.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Organic Oat Groats, Steel Cut Oats, Other), Application (Humans' Food, Animals' Food, Other), Distribution Channel (Store Based, Non-Store Based)
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Countries Covered
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U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel and Rest of Middle East and Africa
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Market Players Covered
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Bob’s Red Mill Natural Foods (U.S.), Grain Millers, Inc. (U.S.), Gluten-Free Prairie (U.S.), Hodgson Mill (U.S.), Country Life Natural Foods (U.S.), Anthonys Goods (U.S.), HOMETOWN FOOD COMPANY (U.S.), Great River (U.S.), La Milanaise (Canada), Quaker (U.S.), RICHARDSON INTERNATIONAL LIMITED (Canada), To Your Health Sprouted Flour Co. (U.S.), NuNaturals Ltd (U.S.)
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Market Opportunities
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Market Definition
Oat groats are the whole, minimally processed kernels of oats, often referred to as "whole oats." They are the most intact form of oats available after harvesting and have not undergone any significant processing, such as rolling or cutting. Oat groats retain all parts of the oat kernel, including the bran, germ, and endosperm, making them a nutritious whole grain. Oat groats are rich in essential nutrients, including dietary fiber, protein, vitamins (such as B vitamins), minerals (such as iron, magnesium, and zinc), and antioxidants. They are particularly known for their high soluble fiber content, specifically beta-glucan, which has been linked to various health benefits, including improved heart health, cholesterol management, and blood sugar regulation.
Global Oat Groats Market Dynamics
Drivers
- Increasing Health and Wellness Trends
Oat groats, as whole oat kernels with minimal processing, are highly regarded for their nutritional composition. They are packed with essential nutrients such as fiber, protein, vitamins, and minerals, making them a favored choice among health-conscious individuals. This nutrient profile aligns with various health benefits attributed to oat consumption, including improvements in heart health, weight management, and digestive health. As awareness of these health advantages continues to grow globally, there's an increasing demand for oat groats as consumers seek out nutritious food options to support their overall well-being.
- Rising Demand for Natural and Organic Products
In response to escalating concerns surrounding food safety and environmental sustainability, consumers are gravitating towards natural and organic food selections. Oat groats, prized for their status as minimally processed whole grains, resonate with individuals seeking wholesome and unadulterated food choices. This perception of oats as natural and healthy aligns with the preferences of consumers who prioritize products that are free from synthetic additives and genetically modified organisms (GMOs). Consequently, there's a burgeoning demand for organic and non-GMO oat groats across both established and emerging markets as consumers increasingly seek out products that align with their values of sustainability and wellness.
Opportunities
- Preference for Natural and Minimally Processed Foods
Oat groats are minimally processed whole grains, retaining all parts of the oat kernel, including the bran, germ, and endosperm. This aligns with consumer preferences for natural and wholesome food options that are free from artificial additives, preservatives, and genetically modified ingredients. As consumers seek out clean-label products, oat groats stand out as a natural and nutritious choice.
- Expansion of Product Offerings and Applications
There is an opportunity for food manufacturers to innovate and diversify their product offerings by incorporating oat groats into a wide range of food products. Oat groats can be used in breakfast cereals, granola bars, baked goods, savory dishes, and more. By leveraging the nutritional benefits and versatility of oat groats, companies can cater to evolving consumer tastes and preferences across various food categories.
Restraint/ Challenge
- Price Volatility and Fluctuations
Oat groats prices can be subject to fluctuations due to factors such as weather conditions, crop yields, and global supply and demand dynamics. Price volatility may pose challenges for both producers and consumers, impacting profit margins and affordability. In addition, fluctuations in input costs, such as labor, transportation, and packaging materials, can further contribute to pricing uncertainties.
This global oat groats market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global oat groats market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In September 2022, Quaker (PepsiCo Inc.), a prominent brand in India's oats market, introduced "Quaker Oats Muesli," marking its entry into the ready-to-eat cereal segment. The product boasts high nutritional value, comprising five grains and a blend of fruits, nuts, and seeds, constituting 22% of its content. Quaker Oats Muesli comes in two variants: fruit & nut and berries & seeds
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Global Oat Groats Market Scope
Global oat groats market is segmented into three notable segments which is type, application, and distribution channel. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
Type
- Organic Oat Groats
- Steel Cut Oats
- Others
Application
- Humans' Food
- Animals' Food
- Other
Distribution Channel
- Store Based
- Non-store Based
Global Oat Groats Market Regional Analysis/Insights
Global oat groats market is analyzed and market size information is provided by country, type, application, and distribution channel as referenced above.
The countries covered in the global oat groats market report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel and rest of Middle East and Africa.
North America is the region, dominate the global oat groats market. This is attributed because Countries such as U.S. and Canada are major producers and consumers of oats and oat products, including oat groats. These regions have favorable climates for oat cultivation and a long-standing tradition of incorporating oats into their diets.
Asia-Pacific region is the fastest growing region in the global oat groats market due rising awareness of the health benefits of oats and consumers are seeking out nutritious options such as oat groats to incorporate into their diets.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Oat Groats Market Share Analysis
The global oat groats market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the global oat groats market.
Some of the major players operating in the global oat groats market are:
- Bob’s Red Mill Natural Foods (U.S.)
- Grain Millers, Inc. (U.S.)
- Gluten-Free Prairie (U.S.)
- Hodgson Mill (U.S.)
- Country Life Natural Foods (U.S.)
- Anthonys Goods (U.S.)
- HOMETOWN FOOD COMPANY (U.S.)
- Great River (U.S.)
- La Milanaise (Canada)
- Quaker (U.S.)
- RICHARDSON INTERNATIONAL LIMITED (Canada)
- To Your Health Sprouted Flour Co. (U.S.)
- NuNaturals Ltd (U.S.)
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