Global Matcha Tea Market – Industry Trends and Forecast to 2030

Matcha Tea Market Analysis and Size

Industry experts predict that the global sweet and confectionary market will reach a value of USD 255 billion by 2026. Changes in consumers' tastes and preferences have led to the rising number of confectionary product innovations in the market. On the similar lines, global players and producers of sugar decorations and inclusions such as jimmies are making the best of this opportunity to excel in the local as well as international market. 

Data Bridge Market Research analyses that the macha tea market, valued at USD 2.45 billion in 2022, will reach USD 5.33 billion by 2030, growing at a CAGR of 10.20% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Matcha Tea Market Scope and Segmentation  

Market Definition

High-quality green tea in the form of powder is called matcha. It has more caffeine and antioxidants than conventional green tea since it is grown and brewed differently. Matcha is rich in antioxidants and has many health advantages, including the ability to lower heart disease risk and promote weight loss, relaxation, and alertness. Additionally, matcha is a great component for the skin. Additionally, antioxidants are believed to lessen acne and improve skin suppleness.

Matcha Tea Market Dynamics

Drivers

• Growing consumer awareness will bolster the market growth

Growing consumer awareness for products such as macha tea, that offer a great number of health benefits is a major market growth determinant. Matcha tea is high in antioxidants and essential vitamins that aids in healthy weight managements. Macha tea also contains EGCg, another antioxidant that helps reducing risk of cancer. L-theanine in macha tea improves the memory and boosts the concentration.

• Growing import and export of matcha tea is a major driver

The exports and imports of matcha have expanded over the past few years because to its rising popularity. Matcha holds a special place among the numerous types of Japanese tea, and as a result, Japan's exports of green tea have greatly expanded. China, Sri Lanka, India, and the United States are the major matcha importers from Japan. Japan's green tea exports in 2021 were driven by the rising demand for matcha powdered green tea in the US.

Opportunities

• Innovating with the product is a promising opportunity  

A rising number of product innovations coupled with the introduction of new blends and mixes is a lucrative market growth opportunity for the global macha tea market. For instance, in 2019, Nestlé launched KitKat Green Tea and produced it in combination with UTZ certified cocoa beans. This was produced using the green tea imported from Japan and China. In 2019, A. Loacker Spa/AG launched matcha green tea wafers called Tortina Triple Dark which offered higher antioxidants.

Restraints/Challenges

• Lack of standards and research will derail the market growth rate

Foods and dietary components could prevent or treat a variety of disorders, but little research and study is being done to pinpoint useful substances and confirm their security and efficacy. Adequate rules are a key component in enabling this study. Major food and beverage companies desire to expand into producing foods that enhance health, but there is little incentive to do so when products can be successfully marketed using just vague references. Consumers can suffer a great deal as a result of this approach. All of this in turn, will challenge the market growth rate.

This macha tea market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the macha tea market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact

The matcha tea market was significantly impacted by the COVID-19 epidemic. The shutdown of production facilities and temporary layoff of supply chain activities created a dent in the supply rate to the consumers. However, growing consumer consciousness towards maintaining health and fitness and rising awareness pertaining to the advantages of macha tea improved the demand during and after the pandemic. Restoration of production and supply chain facilities have resulted in escalating the overall market demand and supply. Growing number of product innovations, offering effective antioxidants and vitamins to consumers will further promote the market demand.

Recent Developments

• In 2022, a Brooklyn-based business and pioneers of healthy beverages released "LOVE ENERGY PLUS," a plant-based functional energy drink, under their brand. They stated that the 100% Japanese matcha used in the new matcha LOVE ENERGY + line is a blend of green tea and matcha that is good for consumers.
• In 2022, The Matcha Infused Tea Line was introduced by AIYA Matcha, a manufacturer of premium Matcha green tea. Organic Matcha Infused Gyokuro, Organic Matcha Infused Sencha, and Organic Matcha Infused Genmaicha are three of the collection's top-notch Japanese green teas.
• In 2021, Danta Herbs expanded its extensive selection by including matcha tea. According to Danta, their matcha is sourced from Shizuoka, an area of Japan famous for Mt. Fuji and producing high-quality goods.

Global Matcha Tea Market Scope

The macha tea market is segmented on the basis of production technology, grade, application, form, product type, nature, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Production Technology

• Pan Fried
• Steamed

 Grade   

• Ceremonial
• Classic
• Culinary

Application

• Regular Tea
• Matcha Beverages
• Food
• Personal Care
• Cosmetics

 Form  

• Powder
• Ready to Drink
• Instant Premixes

Product Type

• Traditional
• Unsweetened
• Sweetened
• Flavoured

Nature

• Organic
• Conventional

Distribution Channel

• Supermarkets
• Hypermarkets
• Specialty Stores
• Online Stores
• Retail Stores
• Departmental Stores

Matcha Tea Market Regional Analysis/Insights

The macha tea market is analyzed and market size insights and trends are provided by country, production technology, grade, application, form, product type, nature, and distribution channel as referenced above.

The countries covered in the macha tea market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

The largest share of the market was in Asia-Pacific. It is projected that high consumption in nations like China and Japan will fuel the rise. Asia-Pacific is home to many major tea growers, and drinking tea is a long-standing custom in both Japan and China.

As a result of rising health consciousness and the availability of a wide range of products, North America is anticipated to grow at the quickest CAGR during the forecast period. It is projected that increased product penetration through grocery chains in China and Japan will further accelerate growth.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Matcha Tea Market Share Analysis

The macha tea market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to macha tea market.

Some of the major players operating in the macha tea market are:

• The AOI Tea Company (U.S.)
• tenzotea.co (U.S.)
• Green Foods Corporation (U.S.)
• Nature's Way (U.S.)
• Aiya America Inc. (U.S.)
• DōMatcha (Canada)
• Vivid Vitality Ltd. (U.K.)
• Starbucks Coffee Company. (U.S.)
• Tata Consumer Products Limited (India)
• Aiya Europe GmbH (Austria)
• Unilever (U.K.)
• Marukyu Koyamaen (Japan)
• Midori Spring Ltd. (Japan)
• Sasaki Green Tea Company (Japan)
• IPPODO TEA (Japan)
• Mizuba Tea Co. (Japan)
• Sun Time Tea Company (China)
• Matcha Maiden (Australia)

SKU-50306