Global Malt Whiskey Market – Industry Trends and Forecast to 2031

Malt Whiskey Market Analysis and Size

The malt whiskey market has been expanding rapidly. This growth is attributed to factors such as growing demand for premium and craft spirits, including malt whiskey, particularly among younger consumers who are seeking unique and high-quality products. With the rise in disposable income in many parts of the world, consumers are more willing to spend on luxury and premium products, including malt whiskey. Malt whiskey is gaining popularity not only in its traditional markets such as Scotland but also in emerging markets such as Asia-Pacific and Latin America, where consumers are developing a taste for premium spirits.

Data Bridge Market Research analyses that the global malt whiskey market, which was USD 5.40 billion in 2023, is expected to reach USD 7.86 billion by 2031, growing at a CAGR of 4.8% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Malt whiskey, often spelled "whisky" in Scotland and other countries outside the U.S., is a type of whiskey that is distilled primarily from malted barley. It is one of the most revered and traditional styles of whiskey, known for its rich flavors, complexity, and depth. Malt whiskey is typically made from malted barley, water, and yeast. Some variations may also include other grains, but malted barley is the primary ingredient.

Global Malt Whiskey Market Dynamics

Drivers

• Changing Consumer Preferences

Consumers are shifting towards premium and luxury products across various industries, driven by factors such as increasing disposable income, a desire for higher quality, and a preference for unique and authentic experiences. Malt whiskey, with its rich history, artisanship, and diverse flavor profiles, aligns well with this trend. There is a growing appreciation for craft and artisanal products among consumers who value authenticity, craftsmanship, and provenance. Malt whiskey, known for its intricate flavor profiles and the influence of factors such as aging and wood maturation, attracts consumers looking to explore and appreciate nuanced flavors.Trends in social media, food and beverage culture, and celebrity endorsements play a role in shaping consumer preferences. Malt whiskey, often associated with luxury, prestige, and sophistication, is frequently featured in popular culture, social gatherings, and lifestyle magazines, influencing consumer perceptions and consumption patterns.

• Rising Disposable Income

Rapid economic development in emerging markets, particularly in countries such as China, India, Brazil, and Russia, has led to an increase in disposable income levels among the middle class. As consumers in these regions become more affluent, they are willing to spend on premium and luxury goods, including malt whiskey, as a symbol of status and sophistication. Urbanization, coupled with changes in lifestyle and consumption patterns, has contributed to the rise in disposable income and spending on discretionary items such as alcoholic beverages. Urban dwellers, especially in emerging economies, have greater access to a wider range of products and experiences, including premium malt whiskey, which further drives market growth.

Opportunity

• Rise of E-Commerce Platforms and Digital Marketing Channels has Transformed Businesses Interact with Consumers

E-commerce platforms provide malt whiskey producers with a direct channel to reach consumers, bypassing traditional distribution channels such as retailers and wholesalers. By establishing their own e-commerce websites or partnering with online retailers, producers can showcase their products and reach consumers globally, regardless of geographical barriers. This direct-to-consumer approach allows producers to control their brand image, pricing, and customer experience, leading to greater brand visibility and consumer engagement. Digital marketing channels such as social media, email marketing, and targeted advertising enable malt whiskey producers to personalize their marketing efforts and tailor messages to specific consumer segments. By leveraging data analytics and consumer insights, producers can create targeted campaigns that resonate with their target audience's preferences, interests, and purchasing behavior. Personalized marketing fosters stronger connections with consumers, increases brand loyalty, and drives repeat purchases. Digital platforms provide malt whiskey producers with opportunities to engage consumers through compelling content and storytelling. Through blog posts, articles, videos, and social media posts, producers can share the rich history, heritage, and craftsmanship behind their brands, creating emotional connections and building brand authenticity. By educating consumers about the production process, flavor profiles, and tasting notes, producers can enhance consumer understanding and appreciation of malt whiskey, driving interest and demand.

Restraints

• Regulatory Challenges pose Significant Constraint

The malt whiskey industry operates in a highly regulated environment, with regulations varying significantly from country to country. These regulations cover various aspects of production, including ingredients, distillation processes, aging requirements, labeling, packaging, advertising, and taxation. Navigating this complex regulatory landscape can be challenging for malt whiskey producers, particularly when expanding into new markets with different legal frameworks and compliance requirements.

This global malt whiskey market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global malt whiskey market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, Glen Fiddich switched its delivery fleet to renewable biogas created from whiskey leftovers. A single malt scotch whiskey owned by William Grant & Sons, has undertaken a sustainability project by powering its fleet of delivery cars with biogas created from distillation wastes

Global Malt Whiskey Market Scope

Global malt whiskey market is segmented into two notable segments which is type and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Type

• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Others

Distribution Channel

• On Trade
• Off Trade

Global Malt Whiskey Market Regional Analysis/Insights

Global malt whiskey market is analysed and market size information is provided by type, and distribution channel as referenced above.

The countries covered in global malt whiskey market report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel and rest of Middle East and Africa.

Europe dominate the global malt whiskey market. This is attributed because Scotland is renowned for its long tradition of whisky production, with a rich heritage dating back centuries.

North America is the fastest growing region because U.S. has emerged as a major player in recent years, particularly in the production of bourbon whiskey, which is a type of malt whiskey.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Malt Whiskey Market Share Analysis

The global malt whiskey market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global malt whiskey market.

Some of the major players operating in the global malt whiskey market are:

• Bacardi Limited (Bermuda)
• Suntory Holdings Limited (Japan)
• Rémy  Cointreau (France)
• Diageo plc (U.K.)
• The Edrington Group (Scotland)
• William Grant & Sons (Scotland)
• Asahi Group Holdings, Ltd. (Japan)
• Alliance Global Group, Inc. (Philippines)
• Pernod Ricard (France)
• The Brown–Forman Corporation (U.S.)

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