Global Malt-based Hot Drinks Market Segmentation, By Type (Flavored beverages and Unflavored beverages), Form (Powder and Liquid), Distribution Channel (Convenience Stores, Supermarkets, Discount Stores, and Specialty Stores), Packaging (Bottles, Cans, and Liquid Cartons) – Industry Trends and Forecast to 2031
Malt-based Hot Drinks Market Analysis
The malt-based hot drinks market is experiencing significant growth, driven by advancements in product innovation and a rising focus on health and wellness. Malt-based hot drinks, known for their rich nutritional profile and energy-boosting properties, are becoming popular among consumers seeking healthier alternatives to caffeinated beverages. These drinks, often fortified with vitamins and minerals, are increasingly catering to diverse consumer preferences with variations such as sugar-free, organic, and vegan formulations. Technological advancements in the food and beverage industry have allowed manufacturers to enhance product quality and expand flavor offerings, including chocolate, vanilla, and traditional malt. For instance, automated processing systems ensure consistent product quality, while new packaging technologies improve shelf life and convenience. Key players such as Nestlé and Mondelez International are leveraging these innovations to capture a larger share of the market. In addition, the growing demand in emerging economies, particularly in Asia-Pacific, is further fueling the market. The region's increasing disposable incomes and a shift toward health-oriented consumption habits present lucrative opportunities for market players. The malt-based hot drinks market is poised for steady growth as it aligns with global trends toward sustainable and health-conscious consumer choices.
Malt-based Hot Drinks Market Size
The global malt-based hot drinks market size was valued at USD 5.22 billion in 2023 and is projected to reach USD 7.95 billion by 2031, with a CAGR of 5.40% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Malt-based Hot Drinks Market Trends
“Rising Demand for Health-Oriented Formulations”
One notable trend in the malt-based hot drinks market is the rising demand for health-oriented formulations. Consumers are increasingly seeking beverages that offer nutritional benefits alongside taste, leading to a surge in the popularity of malt-based drinks enriched with vitamins, minerals, and natural ingredients. For instance, malt-based drinks fortified with B vitamins and antioxidants are gaining traction as consumers prioritize wellness and energy-boosting options. Companies such as Nestlé are responding to this trend by introducing products with no added sugar and plant-based ingredients to cater to health-conscious consumers. This trend is further supported by the growing interest in caffeine-free alternatives, as consumers move towards drinks that support relaxation and overall well-being. The expanding market for these products reflects a shift towards functional beverages that meet the evolving needs of consumers who are looking for convenient, nutritious options in their daily routines.
Report Scope and Malt-based Hot Drinks Market Segmentation
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Attributes
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Malt-based Hot Drinks Key Market Insights
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Segments Covered
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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Nestlé (Switzerland), Mondelez International (U.S.), Van Pur S.A. (Poland), RateBeer, LLC. (U.S.), Harboes Bryggeri A/S (Denmark), Cambscuisine (U.K.), CODY’s Drinks International GmbH (Germany), United Brands LLC (U.S.), PMV Maltings Pvt. Ltd. (India), Barbican (U.A.E.), Royal Unibrew A/S (Denmark), PureMalt Products Ltd (U.K.), ASAHI GROUP HOLDINGS, LTD. (Japan), Royal Swinkels (Netherlands), Drinks21 Ltd (South Korea), Molson Coors Beverage Company (U.S.), Moussy (Switzerland), Heineken N.V. (Netherlands), Constellation Brands, Inc. (U.S.), and Van Pur S.A. (Poland)
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Market Opportunities
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Value Added Data Infosets
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework
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Malt-based Hot Drinks Market Definition
Malt-based hot drinks are beverages made primarily from malted grains, such as barley, which are processed and brewed to create a flavorful, warm drink. These drinks often have a rich, slightly sweet taste and are popular for their comforting and nourishing qualities. Malt-based hot drinks can be prepared in various forms, such as powders or ready-to-drink liquids, and are sometimes combined with other ingredients such as milk, sugar, or flavorings to enhance their taste. They are known for their high nutritional value, including vitamins and minerals, making them a popular choice for both adults and children as a nutritious alternative to caffeinated beverages.
Malt-based Hot Drinks Market Dynamics
Drivers
- Increasing Demand for Non-Caffeinated Beverages
The increasing demand for non-caffeinated beverages is significantly driving the growth of the malt-based hot drinks market. As more consumers become aware of the health implications of excessive caffeine consumption, they are opting for alternatives that offer taste without the stimulant effects. For instance, malt-based hot drinks such as Horlicks and Ovaltine have seen a resurgence in popularity due to their comforting, caffeine-free nature and nutritional benefits. This trend appeals to health-conscious adults and to parents seeking safe, nourishing drink options for their children. In addition, as the global wellness movement continues to gain momentum, many are prioritizing beverages that support balanced living, further boosting the demand for malt-based drinks. With increasing awareness about the long-term benefits of reduced caffeine intake, this market trend is set to expand, making malt-based hot drinks a growing segment in the non-alcoholic beverage industry.
- Rising Preference for Natural and Nutrient-Rich Drinks
The rising preference for natural and nutrient-rich drinks is a significant driver for the growth of the malt-based hot drinks market. Consumers are increasingly seeking beverages that offer health benefits and contribute to overall well-being, leading to a surge in demand for drinks packed with essential nutrients. Malt-based hot drinks are highly valued for their nutritional content, including B vitamins, iron, and other vital minerals that support energy levels and general health. For instance, brands such as Horlicks and Ovaltine are popular for their rich nutrient profiles, making them a go-to choice for consumers looking to enhance their diet without compromising on taste. This trend is particularly appealing to individuals pursuing a wellness-focused lifestyle or those seeking healthy options for their families. With more people prioritizing nutritious and natural alternatives in their diet, the demand for malt-based hot drinks is poised to grow, solidifying their place in the health-conscious beverage market.
Opportunities
- Expanding Consumer Base in Emerging Markets
The expanding consumer base in emerging markets presents a significant opportunity for the malt-based hot drinks market. In regions such as Asia-Pacific, Latin America, and Africa, the growing popularity of traditional and culturally relevant beverages is driving demand for malt-based options. With rising disposable incomes and shifting lifestyles, consumers are more inclined to explore new products that align with their dietary preferences and cultural practices. For instance, in countries such as India and Nigeria, where traditional malted drinks have long been part of the diet, the increasing availability of branded options such as Horlicks and Milo is fueling market growth. This trend is further supported by urbanization and a younger demographic seeking convenient and nutritious beverage choices. As these markets continue to develop, the potential for malt-based hot drinks to capture a larger share of the beverage sector remains promising, creating substantial opportunities for companies to expand their footprint and cater to an evolving consumer base.
- Increasing Product Innovation and Variety
Product innovation and variety play a crucial role in driving growth in the malt-based hot drinks market. The introduction of new flavors, unique blends, and specialized formulations has broadened the appeal of these beverages, attracting a more diverse range of consumers. For instance, manufacturers such as Nestlé and GSK have expanded their product lines to include malt-based hot drinks with added flavors such as chocolate, vanilla, and caramel, as well as blends enriched with functional ingredients such as probiotics or added vitamins. This trend caters to consumer preferences for personalized and enjoyable drinking experiences, particularly among younger demographics and those seeking healthier alternatives. As manufacturers continue to innovate and diversify their product offerings, they create opportunities to capture new market segments and boost brand loyalty. The focus on product development to meet changing consumer demands positions the malt-based hot drinks market for sustained growth and expansion.
Restraints/Challenges
- Competition from Alternative Beverages
Competition from alternative beverages is a major challenge for the malt-based hot drinks market, as consumers have a wide variety of options that cater to different tastes and health preferences. Popular hot beverages such as coffee and tea have long been consumer favorites due to their versatility, flavors, and established health benefits, such as antioxidants in green tea and the mental alertness boost from coffee. In addition, health-focused drinks, including herbal teas and functional hot beverages with added nutrients or adaptogens, are gaining traction among consumers looking for wellness-oriented options. For instance, herbal teas such as chamomile or ginger are known for their soothing and digestive properties, while functional drinks that include ingredients such as turmeric and ginseng are marketed for their anti-inflammatory and energy-boosting effects. This competitive landscape pressures the malt-based hot drinks sector to innovate and offer unique selling points, such as added health benefits or new, appealing flavors, to attract and retain consumers. This competition affects market share and pushes manufacturers to invest in marketing and product development to differentiate their offerings and maintain consumer interest.
- Rising Production Costs
Rising production costs pose a significant challenge for the malt-based hot drinks market, as the prices of essential raw materials such as malt, grains, and sweeteners can be highly volatile. These fluctuations are often influenced by factors such as weather conditions, changes in agricultural supply, and global commodity price trends. For instance, a drought or poor harvest can reduce the supply of key grains, leading to higher prices for malt production and ultimately raising the cost of manufacturing malt-based drinks. Such cost increases can squeeze profit margins and force manufacturers to make difficult choices either absorb the higher costs, which can impact profitability, or pass them on to consumers, potentially reducing demand, ultimately hampering the overall market growth.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
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Expected Impact of Economic Slowdown on the Pricing and Availability of Products
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Malt-based Hot Drinks Market Scope
The market is segmented on the basis of type, form, distribution channel, and packaging. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Flavored beverages
- Classic
- Berries
- Apple
- Citrus
- Peach
- Pomegranate
- Coffee/ Cocoa
- Mixed Fruit
- Others
- Unflavored beverages
Form
- Powder
- Liquid
Distribution Channel
- Convenience Stores
- Supermarkets
- Discount Stores
- Specialty Stores
Packaging
- Bottles
- Cans
- Liquid Cartons
Malt-based Hot Drinks Market Regional Analysis
The market is analysed and market size insights and trends are provided by country, type, form, distribution channel, and packaging as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
Europe dominates the malt-based hot drinks market, largely driven by its status as the world’s largest consumer and producer of alcoholic beverages. The region’s thriving beverage industry, coupled with a strong cultural preference for innovative drinks, provides a robust foundation for market growth. In addition, continuous product innovation and the launch of new malt-based beverages are expected to further propel the market’s expansion in the coming years. These factors collectively make Europe a key player in shaping the future of the malt-based drinks industry during the forecast period.
Asia-Pacific is expected to witness highest growth in the malt-based hot drinks market, driven by a growing awareness of health and wellness among consumers. The rising focus on healthier beverage options has increased the demand for malt-based drinks as nutritious alternatives. In addition, the region's increasing per capita income in countries such as India, China, and Southeast Asia is enabling more consumers to afford premium and functional beverages. These factors, combined with a shift toward better lifestyle choices, are anticipated to fuel the expansion of the malt-based drinks market in Asia-Pacific in the coming years.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Malt-based Hot Drinks Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Malt-based Hot Drinks Market Leaders Operating in the Market Are:
- Nestlé (Switzerland)
- Mondelez International (U.S.)
- Van Pur S.A. (Poland)
- RateBeer, LLC. (U.S.)
- Harboes Bryggeri A/S (Denmark)
- Cambscuisine (U.K.)
- CODY’s Drinks International GmbH (Germany)
- United Brands LLC (U.S.)
- PMV Maltings Pvt. Ltd. (India)
- Barbican (United Arab Emirates)
- Royal Unibrew A/S (Denmark)
- PureMalt Products Ltd (U.K.)
- ASAHI GROUP HOLDINGS, LTD. (Japan)
- Royal Swinkels (Netherlands)
- Drinks21 Ltd (South Korea)
- Molson Coors Beverage Company (U.S.)
- Moussy (Switzerland)
- Heineken N.V. (Netherlands)
- Constellation Brands, Inc. (U.S.)
- Van Pur S.A. (Poland)
Latest Developments in Malt-based Hot Drinks Market
- In July 2024, Farm Fresh Bhd unveiled its latest product, Farm Fresh Choco Malt, a high-fiber, high-protein, and low-sugar chocolate malt drink. This marks the company’s second powdered milk product, following the Farm Fresh Grow formula milk powder introduced for children aged one to six years
- In February 2024, Boulevard Brewing Co. entered a new beverage category with the launch of Quirktails, a line of craft malt beverages available in three flavors. These beverages feature a higher alcohol content of 5.90% and lower carbonation compared to the company’s popular Quirk hard seltzers, which account for about one-third of its overall sales
- In November 2022, Unilever announced the acquisition of GlaxoSmithKline’s Health Food Drinks portfolio in Asia for USD 3.8 billion. This acquisition strengthens Unilever’s position in the Indian market with popular malt-based drink brands such as Horlicks and Boost
- In October 2020, Horlicks expanded its product line with the introduction of its first vegan formulation, marking the brand’s entry into the free-from category. Launched by Aimia Foods, this innovation is the first vegan SKU for a hot malted drink brand in the European market
- In February 2020, Malibu, a brand of New York-based Pernod Ricard USA, launched Malibu Splash, a sparkling ready-to-drink malt beverage available in four flavors, Strawberry, Lime, Passion Fruit, and Pineapple, designed to add a refreshing twist to summer beverages
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