- In February 2022, Superfoods Company unveiled an 'instant kombucha' formula available in a variety of flavors. This product is infused with carefully selected black tea and offers enough ingredients to prepare thirty drinks. The company claims that the formula is rich in polyphenols, flavonoids, and prebiotics, which can enhance gastrointestinal health and metabolism.
- In February 2022, Remedy Drinks expanded its product offerings by introducing a wild berry flavor of its kombucha in the U.K. This new flavor, ‘Remedy Kombucha Wild Berry,’ will initially be available exclusively at Tesco stores. The retail chain also plans to launch ‘Remedy Kombucha Mango Passion’ and aims to double the distribution of its existing flavors, raspberry lemonade and ginger lemon, in a bid to enhance the availability of healthier beverage options.
- In July 2021, Nova Easy Kombucha, recognized for its hard and non-alcoholic varieties, introduced a new line of high-performance non-alcoholic products. This includes a pre-workout ‘POWER’ kombucha blend with naturally derived caffeine to enhance performance and a ‘RECOVERY’ blend formulated with probiotics to support gut health. These products cater to health-conscious consumers looking for all-natural, low-sugar alternatives.
- In July 2021, Remedy Drinks, an Australian brand, partnered with RooLife Group Ltd., a digital marketing and e-commerce firm, to promote and sell its kombucha drinks in China. This collaboration aimed to boost sales and distribution efforts, capitalizing on the growing demand among Chinese consumers for premium "better for you" beverages such as kombucha, which align with their increasing interest in healthy food trends.
- In March 2021, Health-Ade Kombucha introduced a new line called Health-Ade Mixers, which features kombucha-based cocktail bases. Launched as an exclusive offering at Whole Foods Market, this line combines kombucha with additional ingredients such as simple syrup, bitters, and juice, creating unique cocktail mixers.
Frequently Asked Questions
The market is segmented based on Segmentation, By Ingredient Type (Yeast, Bacteria, Mold, and Others), Product (Organic and Non-Organic), Type (Original and Flavored), Flavor (Herbs and Spices, Citrus, Berries, Apple, Coconut & Mangoes, and Flowers), Packaging Type (Glass Bottles, and Cans), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others) – Industry Trends and Forecast to 2031
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The Global Kombucha Market size was valued at USD 19.76 USD Billion in 2023.
The Global Kombucha Market is projected to grow at a CAGR of 22.35% during the forecast period of 2024 to 2031.
The market report covers data from the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
