Global Internet Protocol Television (IPTV) Market, By Component (Hardware, Software, and Services), Subscription Type (Subscription-Based and Subscription Fee), Streaming Type (Non-Video Television, and Video Television), Transmission Method (Wired, and Wireless), End-User (SMEs, Large Enterprises, Residential Customers), Device Type (Smartphone and Tablets, Smart TV, and Desktop and Laptops), Application (Linear Television, and Non Linear Television), Vertical (Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication and IT, and Others) – Industry Trends and Forecast to 2031.
Internet Protocol Television (IPTV) Market Analysis and Size
The internet protocol television (IPTV) market is witnessing remarkable growth driven by advancements in technology. The latest methods, including enhanced streaming algorithms and interactive features, are reshaping user experiences. With the surge in demand for on-demand content and seamless streaming, IPTV is poised for substantial expansion. Leveraging cutting-edge technologies, the IPTV market continues to thrive, offering unparalleled opportunities for entertainment consumption.
The global internet protocol television (IPTV) market size was valued at USD 40.90 billion in 2023, is projected to reach USD 151.67 billion by 2031, with a CAGR of 17.8% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016 - 2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Component (Hardware, Software, and Services), Subscription Type (Subscription-Based and Subscription Fee), Streaming Type (Non-Video Television, and Video Television), Transmission Method (Wired, and Wireless), End-User (SMEs, Large Enterprises, Residential Customers), Device Type (Smartphone and Tablets, Smart TV, and Desktop and Laptops), Application (Linear Television, and Non Linear Television), Vertical (Advertising and Marketing, Media and Entertainment, Gaming, E-Commerce, Healthcare and Medical, Telecommunication and IT, and Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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AT&T Intellectual Property (U.S.), Cisco Systems, Inc. (U.S.), Deutsche Telekom AG (Germany), Huawei Technologies Co., Ltd. (China), Verizon Communications Inc. (U.S.), A&D Company, Limited (Japan), Akamai Technologies (U.S.), Telefonaktiebolaget LM Ericsson (Sweden), Huawei Technologies Co., Ltd. (China), Airtel India (India), Orange (France), CenturyLink (U.S.), MatrixStream Technologies, Inc. (Canada), Arris Group of Companies (U.S.), and STL Tech (India)
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Market Opportunities
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Market Definition
Internet protocol television (IPTV) is a system through which television services are delivered using the Internet Protocol Suite over a network infrastructure. It allows users to stream live TV channels and on-demand content via an internet connection. IPTV offers greater flexibility and interactivity compared to traditional broadcasting methods, enabling viewers to access a wide range of content on various devices.
Internet Protocol Television (IPTV) Market Dynamics
Drivers
- Increasing Demand for On-Demand Content
The surge in demand for on-demand content, propelled by popular streaming platforms such as Netflix, Hulu, and Amazon Prime Video, is a key driver fueling the expansion of the IPTV market. Consumers now seek flexible, personalized viewing experiences, spurring IPTV providers to offer a diverse range of on-demand content. For instance, IPTV services such as AT&T TV and Sling TV capitalize on this trend by providing extensive on-demand libraries alongside live TV channels, catering to evolving viewer preferences.
- Shift Away from Traditional Cable TV
The shift away from traditional cable TV towards IPTV services is propelled by factors such as cost-effectiveness, wider content options, and enhanced user experiences. For instance, households in the U.S. are increasingly opting for IPTV providers such as Hulu + Live TV or YouTube TV, which offer customizable channel packages at competitive prices compared to traditional cable subscriptions. This trend is indicative of a broader global movement towards IPTV solutions for home entertainment needs.
Opportunities
- Growing Smartphone and Smart TV Adoption
The surge in smartphone and smart TV adoption has significantly expanded the audience for IPTV services, propelling market growth. For instance, as of 2023, the global smartphone penetration rate reached 45%, with an estimated 3.8 billion users. This widespread connectivity allows IPTV providers to reach a larger audience, tapping into the growing demand for on-the-go entertainment and personalized viewing experiences, ultimately driving the market forward.
- Rise of OTT (Over-the-Top) Services
The surge in Over-the-Top (OTT) services, such as Disney+, Netflix, and Hulu, delivering content directly over the internet, is propelling the demand for IPTV solutions. Consumers increasingly seek customizable, on-demand content accessible via internet-enabled devices. This trend fosters the growth of IPTV providers who offer similar conveniences alongside live TV, fostering a competitive market landscape. As a result, IPTV experiences heightened demand and innovation, driven by the rise of OTT services.
Restraints/Challenges
- Quality of Service (QoS) Issues
Quality of Service (QoS) issues hinder the IPTV market, as maintaining consistent video resolution, minimizing buffering, and reducing latency are crucial for customer satisfaction. However, network congestion and technical limitations pose significant challenges, impacting the overall user experience and potentially leading to customer dissatisfaction and loss of market share.
- Security Concerns
Security vulnerabilities in IPTV platforms, including hacking, malware, and unauthorized access, pose significant risks to user privacy and service reliability, discouraging adoption and hindering market growth. Such concerns undermine consumer trust and confidence in IPTV services, impeding their widespread acceptance and market expansion.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Developments
- In November 2023, amidst wildfires threatening telecommunications infrastructure in Saskatchewan, Canada, Enghouse Networks successfully delivered its new IPTV service to Île-à-la-Crosse Communications Society Inc. (ICSI). Prompted by the impending shutdown of their cable TV service, ICSI sought an immediate alternative, leading to the creation and launch of the IPTV service
- In October 2023, M7 Deutschland expanded its partnership with LIWEST, an Austrian network operator, by providing full IPTV license rights along with advanced functionalities. This enhancement enables LIWEST to augment its IPTV platform with additional HD TV channels, offering viewers interactive TV features such as time-shifted TV via restart and replay, thereby enriching their viewing experience
- In March 2023, BSNL introduced Internet Protocol Television (IPTV) services to customers in Tamil Nadu, India. As part of its fiber-optic internet services segment, BSNL partnered with M/s E2 Info Solutions to offer IPTV services, leveraging the revolutionary delivery of TV channels over the internet to enhance value for existing and new FTTH customers
- In March 2023, mwaretv forged a partnership with a prominent United States content provider to deliver a comprehensive service package for ISPs and multi-dwelling organizations. This collaboration enables mwaretv to provide an all-in-one solution, including over 200 national and regional television channels, empowering users to launch their services seamlessly with a diverse content offering
Internet Protocol Television (IPTV) Market Scope
The market is segmented on the basis of component, subscription type, streaming type, transmission method, end-user, device type, application, and vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Component
- Hardware
- Router
- Set-top Box
- Receiver
- Encoder
- Software
- Services
- In-House Service
- Managed Service
Subscription Type
- Subscription-Based
- Subscription Fee
Streaming Type
- Non-Video Television
- Video Television
Transmission Method
- Wired
- Wireless
End-User
- SMEs
- Large Enterprises
- Residential Customers
Device Type
- Smartphone and Tablets
- Smart TV
- Desktop and Laptops
Application
- Linear Television
- Non Linear Television
Vertical
- Advertising and Marketing
- Media and Entertainment
- Gaming
- E-Commerce
- Healthcare and Medical
- Telecommunication and IT
- Others
Internet Protocol Television (IPTV) Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided by country, component, subscription type, streaming type, transmission method, end-user, device type, application, and vertical as referenced above.
The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific is expected to grow at the highest growth rate in the internet protocol television (IPTV) market. This surge is attributed to the increasing prevalence and incidence of colorectal cancer in the region, driving the demand for advanced healthcare technologies and telemedicine solutions offered through IPTV platforms.
North America is poised to lead the internet protocol television (IPTV) market, driven by shifting lifestyles, a growing aging population, and the imperative to curtail healthcare costs. These factors propel the adoption of IPTV services, reshaping entertainment and healthcare delivery paradigms in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Internet Protocol Television (IPTV) Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Some of the major players operating in the market are:
- AT&T Intellectual Property (U.S.)
- Cisco Systems, Inc. (U.S.)
- Deutsche Telekom AG (Germany)
- Huawei Technologies Co., Ltd. (China)
- Verizon Communications Inc. (U.S.)
- A&D Company, Limited (Japan)
- Akamai Technologies (U.S.)
- Telefonaktiebolaget LM Ericsson (Sweden)
- Huawei Technologies Co., Ltd. (China)
- Airtel India (India)
- Orange (France)
- CenturyLink (U.S.)
- MatrixStream Technologies, Inc. (Canada)
- Arris Group of Companies (U.S.)
- STL Tech (India)
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