“Rising Demand for Iodine in Healthcare”
A key trend driving the growth of the iodine market is its increasing use in healthcare applications, especially in diagnostic imaging and pharmaceuticals. Iodine-based contrast agents are critical for medical imaging techniques such as CT scans and X-rays, which help in visualizing blood vessels and tissues. The rising incidence of diseases such as cancer and cardiovascular conditions has boosted demand for these agents. In addition, iodine is essential in the production of antiseptics and disinfectants, further driving its market in the healthcare sector. For instance, in February 2022, Tata Consumer Products launched 'Shuddh by Tata Salt,' a new iodized salt brand targeting regional markets in India. This product is designed to provide consumers with affordable access to high-quality iodized salt, which is essential for preventing iodine deficiency. By introducing Shuddh, Tata aims to cater to health-conscious consumers while enhancing its portfolio in the competitive salt market across the country.
