Global Gluten-Free Cereals Market – Industry Trends and Forecast to 2031

Gluten Free Cereals Market Analysis and Size

The global gluten-free cereals market is experiencing significant growth driven by several factors. Increasing awareness about gluten-related disorders, such as celiac disease and gluten sensitivity, is propelling the demand for gluten-free products, including cereals. Consumers are becoming more health-conscious and are seeking nutritious and allergen-free food options, further boosting the market growth. The rise in disposable income and changing dietary preferences, particularly in developed countries, is also contributing to the market expansion. Moreover, the growing availability of gluten-free cereals in supermarkets, hypermarkets, and online retail channels is making these products more accessible to consumers worldwide.

Global gluten-free cereals market size was valued at USD 7.43 billion in 2023 and is projected to reach USD 16.16 billion by 2031, with a CAGR of 10.20% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Gluten-free cereals are breakfast cereals that do not contain gluten, a protein found in wheat, barley, rye, and their derivatives. These cereals are suitable for individuals with gluten-related disorders, such as celiac disease, wheat allergy, or non-celiac gluten sensitivity, who need to avoid gluten in their diet. Gluten-free cereals are typically made from grains and flours that are naturally gluten-free, such as rice, corn, quinoa, millet, and oats (if labeled gluten-free). These cereals are often fortified with vitamins and minerals to ensure they provide a balanced breakfast option for those following a gluten-free diet.                          

Gluten-Free Cereals Market Dynamics

Drivers

• Increasing Health Consciousness 

Consumers are becoming more aware of the impact of their dietary choices on their health and are actively seeking out healthier alternatives. This trend is driven by factors such as the desire to maintain a healthy weight, prevent chronic diseases, and improve overall well-being. Gluten-free cereals are perceived as a healthier option compared to traditional cereals, as they are often lower in calories, fat, and sugar, and may contain higher levels of fiber and nutrients. There is a growing trend of health consciousness among consumers, leading to an increased demand for gluten-free cereals.

• Rising Incidence of Celiac Disease and Gluten Sensitivity     

Celiac disease and gluten sensitivity are autoimmune conditions that are characterized by an adverse reaction to gluten, a protein found in wheat, barley, and rye. The prevalence of these conditions is increasing globally, driving the demand for gluten-free products, including cereals, among affected individuals. Celiac disease is estimated to affect approximately 1% of the population worldwide, while the prevalence of gluten sensitivity is higher. As awareness of these conditions grows, more people are seeking out gluten-free alternatives to manage their symptoms and improve their quality of life. This increased demand is expected to continue driving growth in the market.

Opportunities

• Natural and Transparent Ingredients     

Consumers are increasingly seeking products with simple and recognizable ingredients, free from artificial additives and preservatives. Gluten-free cereals that highlight their use of natural, wholesome ingredients are likely to appeal to health-conscious consumers looking for nutritious and clean-label options. This is driven by a desire for transparency and authenticity in food products, offering manufacturers an opportunity to differentiate their products in the market.           

• Influence of Social Media and Digital Marketing    

Social media and digital marketing efforts play a crucial role in increasing consumer awareness.  Platforms such as Instagram, Facebook, and Twitter are used to promote gluten-free products, share recipes, and engage with consumers. Influencers and bloggers often play a significant role in shaping consumer perceptions and preferences, driving interest in gluten-free options. Digital marketing campaigns can effectively target specific consumer segments, creating opportunities for gluten-free cereal brands to expand their reach and attract new customers. 

Restraints/Challenges

• Limited Availability of Specialty Ingredients

The availability of specialty ingredients required for gluten-free cereals, such as gluten-free grains and flours, may be limited in certain regions, affecting production and distribution. Manufacturers often rely on specific suppliers for these ingredients, and disruptions in the supply chain can impact the availability of gluten-free cereals in the market.

• Higher Cost Compared to Conventional Cereals   

Gluten-free cereals tend to be more expensive than their conventional counterparts, primarily due to the cost of sourcing and processing gluten-free ingredients. This higher cost can limit adoption, especially in price-sensitive markets where consumers may be reluctant to pay a premium for gluten-free products, which can be a major challenge for the market.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In November 2023, Kestrel Foods introduced Just Live a Little, a new brand of gluten-free granola, into the breakfast market. The product line debuted in Spar, Tesco, and online stores on November 6th, with additional retailers scheduled to launch in the new year. Just Live a Little was developed to provide a healthier breakfast alternative for individuals seeking a more wholesome option. The range is gluten-free and does not contain refined sugars. With a focus on providing a healthier breakfast alternative, this aligns with the increasing demand for products that promote well-being and help health-conscious consumers seek nutritious and wholesome food options
• In April 2021, General Mills, Inc. welcomed five new cereals to its product lineup, with three becoming permanent additions. One of the new offerings is Apple Cinnamon Chex, which consists of apple-cinnamon-flavored, sweetened rice cereal squares that are gluten-free. Each 1-cup serving contains 180 calories and 10 grams of sugar. The cereal is available in a family-size box priced at $5 and a mid-size box priced at $3.79

Gluten-Free Cereals Market Scope

The Gluten-Free cereals market is segmented on the basis of type and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Sorghum
• Quinoa
• Buckwheat
• Amaranth
• Teff
• Corn
• Brown Rice
• Others

Distribution channel

• Conventional Store
• Hotels and Restaurants
• Educational Institutes
• Specialty Services
• Hospitals and Drug Stores

 Gluten-Free Cereals Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, type, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

Asia-Pacific is expected to dominate the market due to growing demand for healthy dietary options, innovative marketing approaches, expanding internet access, a robust e-commerce sector, and favorable demographics.

North America is expected to show significant growth due to a supportive regulatory environment, initiatives by the U.S. Food and Drug Administration (FDA) to promote gluten-free diets, government subsidies, and widespread availability of gluten-free cereals in grocery stores across the region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Gluten-Free Cereals Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• The Kraft Heinz Company (U.S.)
• The Hain Celestial Group, Inc. (U.S.)
• General Mills, Inc. (U.S.)
• Kellogg Company (U.S.)
• Conagra Brands, Inc. (U.S.)
• Hero Group (Switzerland)
• Barilla G. e R. Fratelli S.p.A (Italy)
• Quinoa Corporation (U.S.)
• Freedom Foods Group Limited (Australia)
• Raisio plc (Finland)
• Dr. Schär AG/SPA (Italy)
• Enjoy Life Foods (U.S.)
• FARMO S.p.A. (Italy)
• London Food Corporation Limited (U.K.)
• Alara Wholefoods Ltd. (U.K.)
• Warburtons Limited (U.K.)
• Katz Gluten-Free (U.S.)
• Genius Foods (U.K.)
• Chosen Foods LLC (U.S.)
• Silly Yaks (Australia)
• Mikey’s LLC (U.S.)
• Rachel Pauls Food (U.S.).

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