- In June 2023, Salesforce introduced two generative AI products aimed at enhancing commerce and customer experiences: Commerce GPT and Marketing GPT. The Marketing GPT model uses real-time data from Salesforce's cloud platform to create more innovative audience segments, personalized email campaigns, and effective marketing strategies. These tools aim to drive more tailored and impactful consumer engagement
- In June 2023, Accenture and Microsoft formed a partnership to assist businesses in transforming their operations by leveraging generative AI, powered by cloud technology. This collaboration aims to guide companies in responsibly implementing and expanding AI-driven solutions within their organizations. By combining their expertise, Accenture and Microsoft are helping businesses unlock the full potential of generative AI to drive innovation and growth
- In May 2023, SAP SE collaborated with Microsoft to address key business challenges through advanced, enterprise-ready innovations. This partnership integrates Microsoft’s technology with SAP’s solutions, creating new experiences that enhance how businesses attract, retain, and qualify their employees. By leveraging this integration, companies can improve talent management and overall workforce efficiency
- In April 2023, Amazon Web Services, Inc. launched a global generative AI accelerator designed for startups. The accelerator provides startups with access to cutting-edge AI tools, machine learning models, and stack optimization, along with tailored go-to-market strategies. This initiative aims to empower startups to leverage generative AI for innovation and growth across industries
- In March 2023, Adobe and NVIDIA partnered to drive the growth of generative AI and enhance creative workflows. The collaboration focuses on developing advanced AI models for seamless integration into applications widely used by developers and marketers. Their goal is to innovate new generations of AI tools that will transform creative processes and improve efficiency across industries
