“Rise of Plant-Based Frozen Meals”
The frozen ready meals market is seeing robust growth, propelled by the increasing demand for quick, nutritious options that cater to modern, busy lifestyles. A key trend in this market is the rise of plant-based frozen meals, which are in high demand due to their perceived health benefits and lower environmental impact. For instance, brands such as Amy’s Kitchen have introduced plant-based ready meals featuring organic vegetables and meat substitutes, appealing to health-conscious consumers and those adopting a flexitarian diet. This trend aligns with consumer preferences for sustainable and convenient options, driving innovation in product offerings and promoting growth across various segments, from plant-based and low-calorie meals to global cuisines.
