“Rising Food Safety Concerns and Regulatory Pressure”
The global food authenticity testing market is witnessing key trends driven by rising food safety concerns and regulatory pressure. Advancements in technologies like DNA barcoding, infrared spectroscopy, and mass spectrometry are enhancing testing accuracy and speed. There is a growing demand for testing to verify organic, halal, and non-GMO claims, as consumers increasingly seek transparency. The rise of e-commerce platforms also pushes for greater authenticity verification to avoid fraud. Additionally, food fraud concerns in the meat, dairy, and olive oil sectors are spurring growth. Geographic expansion in emerging markets like Asia-Pacific is notable, as consumer awareness of food safety increases. Companies are focusing on integrated solutions and partnerships to strengthen their market positions, while regulatory bodies are tightening standards for food traceability.
