Global Fitness App Market Segmentation, By Product (Care Management Apps, Vital Sign Monitoring Apps, Health And Wellness Apps, Women Health Apps, Medication Management Apps, Consultancy Apps And Others), By Type (Connected Apps and In-Built Devices Apps), Application (Training, Tracking, Fitness Games And Others), Therapeutic Area (Cardiovascular, Dermatology & Skin Cancer, Ophthalmology, Diabetes, Respiratory, Audiology, Sleep Disorders, Nutrition And Others) , Mode Of Purchase (Subscription Based And Non-Subscription Based), End User (Providers, Home Healthcare, Others), Distribution Channel (Direct Tenders And Third Party Distributors) – Industry Trends and Forecast to 2032.
Fitness App Market Analysis
The global fitness app market is expected to witness significant growth during the forecast period. The global fitness app market is growing tremendously due to rising inclination towards fitness and weight reduction, increasing the prevalence of chronic diseases including diabetes. The rising popularity of using smartwatches and bands is also driving market growth. Fitness apps provide synced series of songs, each having the same beat when doing workouts such as running and fitness classes.
Fitness App Market Size
Global fitness app market size was valued at USD 2.21 billion in 2024 and is projected to reach USD 14.10 billion by 2032, with a CAGR of 26.1% during the forecast period of 2025 to 2032.
Report Scope and Market Segmentation
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Attributes
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Fitness App Key Market Insights
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Segmentation
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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FITNESS22 LTD (U.S.), Jefit, Inc. (U.S.), MyFitnessPal, Inc. (U.S.), Fitbit LLC. (U.S.), Calm (U.S.), Headspace Inc. (U.K.), Firsthand Technology Inc. (U.S.), komoot GmbH (U.S.), Freeletics GmbH (Germany), YAZIO (Germany), Lifesum AB (Sweden), Leap Fitness group (U.S.), ASICS DIGITAL, INC. (U.S.), STRONG FITNESS PTE LTD. (Singapore), AZUMIO (U.S.)
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Market Opportunities
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Fitness App Market Definition
A fitness app is defined as an application that can be downloaded on smart devices including laptops, phones, and tablets among others. According to the online public health resource (Health Works Collective), more than 97,000 fitness and health apps are available on tablet and mobile devices. Moreover, approximately 52% of the smartphone users achieve health-associated information through their devices and approximately 15% of the users are between the age of 18-29 years old who have installed health apps. There are several types of fitness app available including care management apps, vital sign monitoring apps, health and wellness apps, women health apps, medication management apps, consultancy apps among others.
Fitness App Market Dynamics
Drivers
- Rising Demand for Subscription Based Plans
Subscription based segment is projected to dominate the market as it provides the people with customized plans, diet charts and workout routines. Such advantageous factors are boosting the growth potential of the subscription-based segment.
- Increased Indulgence of Smartphones
Increased use of smartphones has led to the growth of the global fitness app market. According to the Mobile Economy Survey 2018, smartphone involvement is set to rise from 57.0% in 2017 to 77.0% by 2025. In addition to this, unique mobile subscribers are anticipated to reach 5.9 billion by 2025 according to the Mobile Economy 2018 survey. Moreover, the increasing adoption of wearable devices including Fitbit and Apple Watch will further aid the market growth.
Opportunities
- Emerging Functionalities in the apps
New functions and advanced features of the fitness apps are further added to upgrade the consumer experience. For instance, in June 2020, HealthifyMe which is a health and nutrition app launched HealthifyMe Studio, which provides live streaming interactive workouts.
- Increased Funding and Investment Ventures
The effectiveness and adoption of these fitness apps have led to the rising investments in the fitness app sector. For instance, Future Fitness announced that it has received USD 8.5 million in Series A funding led by Kleiner Perkins in May 2019. Other investors in the company are Caffeinated Capital, Khosla Ventures, Founders Fund, and Instagram co-founder Mike Krieger. In addition, Fittr raised USD 2.0 million in April 2020. This is expected to positively impact the market growth.
Restraints/Challenges
- Lack of skilled professionals
The lack of qualified personnel who are unable to use these devices could curb the growth of the global fitness app market over a forecast period.
- High Cost
The huge expenditure required for setting up or develop the apps surely hamper the market growth. Several market players make huge investments in installing new and advanced apps to faster the process; in return, the cost is increased.
This fitness app market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the fitness app market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Fitness App Market Scope
The global fitness app market is segmented on the basis of product, type, application, therapeutic area, mode of purchase, distribution channel and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Care Management Apps
- Vital Sign Monitoring Apps
- Health And Wellness Apps
- Women Health Apps
- Medication Management Apps
- Consultancy Apps
- Others
Type
- Connected Apps
- In-Built Devices Apps
Application
- Training
- Tracking
- Fitness Games
- Others
Therapeutic Area
- Cardiovascular
- Dermatology & Skin Cancer
- Ophthalmology
- Diabetes
- Respiratory
- Audiology
- Sleep Disorders
- Nutrition
- Others
Mode Of Purchase
- Subscription Based
- Non-Subscription Based
End-User
- Providers
- Home Healthcare
- Others
Distribution Channel
- Direct Tenders
- Third Party Distributors
Fitness App Market Regional Analysis
The global fitness app market is analyzed and market size insights and trends are provided by product, type, application, therapeutic area, mode of purchase, distribution channel and end-user as referenced above.
The major countries covered in the global fitness app market report are the U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is dominating the market in the forecast period due to high technological penetration and rising concern regarding health among population.
Asia-Pacific is considered to have the most lucrative period due to increasing penetration of smartphones and the internet expected to provide the market with lucrative growth in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Fitness App Market Share
The global fitness app market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global fitness app market
Fitness App Market Leaders Operating in the Market Are:
- FITNESS22 LTD (U.S.)
- Jefit, Inc. (U.S.)
- MyFitnessPal, Inc. (U.S.)
- Fitbit LLC. (U.S.)
- Calm (U.S.)
- Headspace Inc. (U.K.)
- Firsthand Technology Inc. (U.S.)
- komoot GmbH (U.S.)
- Freeletics GmbH (Germany)
- YAZIO (Germany)
- Lifesum AB (Sweden)
- Leap Fitness group (U.S.)
- ASICS DIGITAL, INC. (U.S.)
- STRONG FITNESS PTE LTD. (Singapore)
- AZUMIO (U.S.)
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