Global Enterprise Video Market – Industry Trends and Forecast to 2031

Enterprise Video Market Analysis and Size

Enterprise video market growth is driven by advancements in AI and cloud technologies, enhancing video quality and analytics. Latest methods, such as real-time streaming and interactive video are transforming corporate communications, training, and marketing. The increasing use of video for remote collaboration and customer engagement underscores its importance, making it a critical tool for business success and innovation.

The global enterprise video market size was valued at USD 20.07 billion in 2023 and is projected to reach USD 49.35 billion by 2031, with a CAGR of 11.9% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation       

Market Definition

Enterprise video refers to the use of video technology within a business to enhance communication, training, and collaboration. It includes live streaming, video conferencing, and on-demand video content, enabling efficient information sharing and engagement among employees, partners, and customers. This technology helps improve productivity, remote work integration, and overall corporate communication strategies.

Enterprise Video Market Dynamics

Drivers

• Increasing Remote Work Adoption

The COVID-19 pandemic significantly increased the need for remote work solutions, driving the enterprise video market. Companies worldwide adopted remote and hybrid work models, requiring robust video communication tools to maintain productivity and collaboration. For instance, Zoom saw a surge in usage, with daily meeting participants growing from 10 million in December 2019 to over 300 million by April 2020, highlighting the critical role of video communication in this shift.

• Increasing Demand for Real-time Data and Analytics

The demand for real-time data and analytics in enterprise video drives market growth by enabling businesses to measure engagement and effectiveness instantly. For instance, a company can analyze webinar participation metrics to enhance future sessions, improving training programs and customer service. Real-time insights also refine marketing strategies by identifying viewer behavior patterns, thereby optimizing content delivery and increasing overall engagement and ROI.

Opportunities

• Cultural Shifts among Consumer

Cultural shifts toward digital-first approaches are driving the enterprise video market. Increasing acceptance and preference for virtual interactions are becoming integral in business culture. For instance, major corporations such as Microsoft and Google are adopting hybrid work models, emphasizing enterprise video conferencing solutions for team collaboration and client meetings. This shift not only streamlines operations but also supports global connectivity, boosting demand for advanced video solutions.

• Rise in Scalability and Flexibility

The demand for scalable and flexible enterprise video solutions is driven by the need to accommodate diverse organizational sizes and preferences. For instance, cloud-based platforms such as Microsoft Teams offer scalability by allowing seamless expansion of user capacity for growing teams, while also providing flexible deployment options such as on-premises installations or hybrid models, ensuring adaptability to varying security and compliance requirements across different industries.

Restraints/Challenges

• Security Concerns among Users

Security concerns pose a significant obstacle to the enterprise video market. Enterprises handling sensitive data face risks of unauthorized access, data breaches, and content piracy. Without robust security measures, businesses hesitate to adopt video solutions, fearing compromise of valuable information. Addressing these concerns is essential for fostering trust and encouraging widespread adoption within the enterprise sector.

• Content Quality and Consistency

In decentralized organizations, maintaining high-quality video production standards and consistent branding across all content poses challenges, hindering market growth. Varying levels of expertise and divergent creative directions among decentralized teams often result in inconsistent messaging and presentation, undermining the effectiveness of enterprise video initiatives and diminishing their impact on target audiences.    

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In October 2022, Avaya and Alcatel-Lucent Enterprise (ALE) joined forces in a strategic partnership, facilitating innovation without disruptive technology replacements. This collaboration empowers organizations to evolve seamlessly, enhancing operational efficiency and fostering growth
• In January 2022, BlueJeans by Verizon was chosen as the video conferencing provider for Canada's National Research and Education Network (NREN), spanning 13 provinces and territories. This partnership extends platform access to educational institutions, enabling interactive learning experiences for students nationwide
• In January 2022, StrikeForce Technologies unveiled a pioneering video conferencing security approach tailored for modern organizations and government agencies, addressing evolving collaboration needs amidst the COVID-19 pandemic. The strategy introduces four sensitivity tiers, offering customized security measures based on the confidentiality level of conference content, ensuring enhanced privacy and data protection
• In September 2020, Vbrick introduced comprehensive integrations with leading video conferencing services such as Zoom, Cisco Webex, and Microsoft Teams, enabling organizations to deliver high-definition video content to large audiences. These integrations augment Vbrick's existing portfolio, enhancing the value proposition and scalability of video communication solutions

Enterprise Video Market Scope

The market is segmented on the basis of Component, application, deployment mode, organization size, and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Solutions
  • Enterprise Video Conferencing
  •  Enterprise Video Content Management
  • Enterprise Webcasting
• Services
  • Integration and Deployment
  • Managed Service
  • Professional Service

 Application

• Corporate Communications
• Training and Development
• Marketing and Client Engagement

 Deployment Mode

• Cloud
• On-Premises

Organization Size

• Large Enterprise
• Small and Medium Enterprise (SME))

 Industry Vertical

• BFSI
• Information Technology (IT) and Telecom
• Healthcare and Life Sciences
• Education
• Media and Entertainment
• Retail and Consumer Goods
• Others

Enterprise Video Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, Component, application, deployment mode, organization size, and industry vertical as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific is expected to show significant growth in the enterprise video market. This surge stems from the increasing presence of major IT companies, rising government expenditure on internet infrastructure, and the growing internet penetration across the region. These factors fuel adoption and innovation in enterprise video solutions.

North America is expected to dominate the enterprise video market owing to rising demand across diverse industry verticals, bolstered by well-established internet infrastructure. Additionally, the region benefits from the presence of key industry players, further solidifying its leadership position in this burgeoning sector.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Enterprise Video Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Adobe, Inc. (U.S.)
• Avaya LLC (U.S.)
• Cisco Systems, Inc. (U.S.)
• IBM (U.S.)
• Kaltura, Inc. (U.S.)
• Microsoft (U.S.)
• Vbrick (U.S.)
• Enghouse Video (U.S.)
• Rimage (U.S.)
• Verizon (U.S.)
• Zoom Video Communications, Inc. (U.S.)
• Amazon Web Services, Inc. (U.S.)
• LogMeIn, Inc. (U.S.)
• Panopto (U.S.)

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