Global Electric Kettle Market – Industry Trends and Forecast to 2031

Electric Kettle Market Analysis and Size

The electric kettle market is propelled by shifts in global lifestyles, an increasing demand for innovative product features such as 360-degree swivel bases and convenient pour spouts, and a growing preference for kettles with advanced functionalities. These factors collectively drive the market's growth as consumers worldwide embrace lifestyle changes and seek out modern, feature-rich electric kettle options.

Data Bridge Market Research analyses the global electric kettle market was valued at USD 4.47 billion in 2023 and is expected to reach USD 6.21 billion by 2031, registering a CAGR of 4.20% during the forecast period of 2024-2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

An electric kettle is a kitchen essential designed for the rapid boiling of water, ideal for swiftly preparing coffee, tea, soups, and various beverages. Crafted from heat-conductive materials, typically metals, these appliances ensure efficient heating. Incorporating a safety control feature, they automatically power off after a designated time, preventing unnecessary electricity consumption and enhancing user safety.

Global Electric Kettle Market Dynamics

Drivers

• Growing Awareness Leads to Rise in Adoption of Energy-Efficient Electric Kettles

As individuals become more conscious of their environmental impact, there is a rising adoption of energy-efficient electric kettles. Consumers are actively seeking appliances that fulfill their needs and contribute to sustainability efforts. This heightened awareness is driving manufacturers to innovate and produce electric kettles with enhanced energy efficiency, propelling the growth of the global electric kettle market.

• Time-Efficient Solutions Elevate Electric Kettle Popularity

As consumers prioritize convenience, electric kettles offer a swift and energy-efficient way to boil water for various purposes. Their quick heating capabilities and user-friendly features make them a popular choice, especially in fast-paced lifestyles. The market's expansion is fueled by the inherent time-saving benefits these appliances provide, catering to the evolving needs of modern consumers.

Opportunities

• Integration of Voice-Activated Controls Leads to Hands-Free Operation

With the rising demand for smart home appliances, voice-activated features offer a futuristic and seamless user experience. This technology allows consumers to control electric kettles effortlessly, promoting safety and efficiency. As the trend towards smart homes continues to grow, electric kettle manufacturers incorporating voice-activated controls can reach a growing market segment, attracting tech-savvy consumers seeking innovative and convenient solutions.

• Technological Advancements Enhances User Experience

Integration of smart features such as temperature control, Wi-Fi connectivity, and mobile app compatibility enables users to customize and monitor their boiling experience remotely. Innovations such as rapid heating technology and energy efficiency further contribute to a seamless and efficient user experience. These advancements improve convenience and cater to the growing demand for smart and eco-friendly appliances, positioning the market for sustained growth in the increasingly tech-savvy consumer landscape.

Restraints/Challenges

• Competition from Alternative Technologies Impacts the Consumer Preferences

Consumers' shifting preferences towards more advanced and multifunctional devices such as instant hot water dispensers integrated with home automation systems, offers convenience and efficiency beyond traditional electric kettles. Induction cooktops equipped with rapid heating capabilities present an alternative choice for consumers seeking faster boiling times. The diversification of available technologies challenges the electric kettle market to innovate and adapt to changing consumer preferences, impacting its market share and growth potential.

• High Production Costs Limits the Adoption of Electric Kettles

These elevated manufacturing expenses can lead to higher retail prices, deterring price-sensitive consumers and limiting the widespread market penetration of electric kettles. As a result, the accessibility and affordability of these products may be compromised, impeding their adoption across a broader consumer base and hindering the market's potential for extensive growth.

This global electric kettle market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global electric kettle market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In January 2023, Hamilton launched the Beach Smart Kettle, equipped with Alexa integration for seamless functionality. This innovative kettle allows users to customize temperature settings ranging from 100° to 212° Fahrenheit while accommodating 1.7 liters of water. The incorporation of smart technology enhances user convenience and represents a noteworthy advancement in the realm of electric kettles

Global Electric Kettle Market Scope

The global electric kettle market is segmented on the basis of raw material, type, capacity, application and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Raw Material

• Stainless Steel
• Plastic
• Glass
• Others

Type

• See Through
• Opaque

Capacity

• Less than 1L
• 1– 1.5L
• Above 1.5L

Application

• Residential
• Commercial

Distribution Channel

• Offline
  • Hypermarket/Supermarket
  • Convenience Stores
• Online Stores
• Others

Global Electric Kettle Market Regional Analysis/Insights

The global electric kettle market is analyzed and market size insights and trends are provided by raw material, type, capacity, application and distribution channel as referenced above.

The countries covered in the global electric kettle market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.

The Asia-Pacific is expected to dominate he global electric kettle market due to increased consumer expenditures on kitchen appliances. This trend is particularly notable in developing economies such as China, India, and Thailand. The growing purchasing power in these regions fuels a heightened demand for electric kettles, positioning Asia-Pacific as a key driver for market expansion.

North America is expected to experience the substantial growth in the electric kettle market, primarily attributed to a shifting consumer preference towards energy-saving technologies within the region. The increased focus on eco-friendly and energy-efficient solutions has heightened demand for electric kettles, positioning North America as a key market for significant expansion during the forecast period.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Electric Kettle Market Share Analysis

The global electric kettle market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global electric kettle market.

Some of the major players operating in the global electric kettle market are:

• Aroma Housewares (U.S.)
• Conair Hospitality (U.S.)
• Hamilton Beach Brands, Inc. (U.S.)
• Groupe SEB (India)
• Cuisinart (U.S.)
• Breville USA (U.S.)
• Koninklijke Philips N.V. (Netherlands)
• Chef's Choice by EdgeCraft (U.S.)
• Sai Enterprises (India)
• Impex Webstore.(U.K.)
• SKYLINE HOME APPLIANCES (India)
• lordsindia (India)
• BOSS INDIA (India)
• Troop Comforts Limited (India)
• TTK Prestige Ltd. (India)
• LAZER INDIA PRIVATE LIMITED(India)

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