Global Educational Toys Market, By Product (Building & Construction Sets and Role Play Toys), Age (Toddlers and Preschoolers), Distribution Channel (Offline and Online) - Industry Trends and Forecast to 2031.
Educational Toys Market Analysis and Size
The growth of the Educational Toys market can be attributed to various factors, as with increasing awareness about the importance of early childhood education, parents are actively seeking toys that can aid in their children's cognitive and physical development, thereby propelling the market growth during the forecast period.
Data Bridge Market Research analyses that the global educational toys market, which was USD 51.29 billion in 2023, is expected to reach 93.53 billion by 2031, growing at a CAGR of 7.8% during the forecast period of 2024 to 2031. In 2024, the building and construction sets segment will dominate the market due to the integration of technology into educational toys, which has made learning more interactive and engaging. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in Billion, Volume and Units, Pricing in USD
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Segments Covered
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Product (Building & Construction Sets and Role Play Toys), Age (Toddlers and Preschoolers), Distribution Channel (Offline and Online)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa
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Market Players Covered
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The Lego World (Austria), Hasbro (U.S.), Ravensburger (Germany), Melissa & Doug (New York), Mattel (California), and Spin Master (Toronto)
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Market Opportunities
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Market Definition
Educational toys are created with the intention of fostering learning and growth in children during playtime. Crafted to be enjoyable yet instructive, these toys are geared towards involving children in tasks that enhance cognitive, physical, social, and emotional development.
Educational Toys Market Dynamics
Drivers
- Increasing Emphasis on Early Childhood Education
As parents and educators recognize the importance of early childhood education in mental development, there's a growing demand for toys that are entertaining and educational both. Educational toys help foster various skills, such as problem-solving, critical thinking, and creativity, from a young age.
- Advancements in Technology
With the rapid advancement of technology, educational toys are becoming more interactive and engaging. From robotics kits to coding games, technology-driven educational toys offer hands-on learning experiences that appeal to children and parents.
Opportunities
- Government Initiatives and Policies
Many governments are implementing initiatives to promote early childhood education and development. These initiatives provide educational programs funding. Such policies contribute to the expansion of the market by creating a favorable environment for the sale of educational toys.
- Changing Parenting Trends
Millennial parents, known for their focus on holistic child development, drive the demand for educational toys. They seek toys that entertain and provide educational value, leading to an increased market for educational toys that cater to diverse learning needs and preferences.
Restraint/Challenge
- Limited Access and Affordability
Limited access and affordability serve as significant restraints to the educational toys market by impeding the widespread adoption of these beneficial products. Firstly, limited access to educational toys, particularly in economically disadvantaged areas or regions with inadequate infrastructure, restricts the availability of such resources to children who could benefit from them the most. In many cases, schools, childcare centers, and households may lack access to a diverse range of educational toys due to budget constraints or logistical challenges, thereby limiting children's exposure to enriching learning experiences. Additionally, the affordability of educational toys can be a barrier for families with limited financial resources, making it difficult for them to invest in these products.
- Regulatory Compliance and Safety Standards
Compliance with stringent safety regulations and educational standards can pose a significant challenge for manufacturers. Meeting these requirements often involves extensive testing, certification processes, and ongoing monitoring, which can increase production costs and time to market
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In June 2021, Melissa & Doug, announced the launch of Timeless Toys, its new marketing campaign, aimed at reaching more parents and introducing them to its products through digital platforms, including Hulu, YouTube, and Amazon
- In July 2022, Mattel collaborated with Elon Musk's SpaceX to introduce a fresh line of space-themed toys as part of its Matchbox brand. In addition, the toymaker intends to unveil SpaceX-inspired merchandise on Mattel Creations, its online platform catering to collectors seeking limited-edition items
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Educational Toys Market Scope
The market is segmented on the basis of product, age and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Building & Construction Sets
- Role Play Toys
Age
- Toddlers
- Preschoolers
Distribution Channel
- Offline
- Online
Educational Toys Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided by country, product, age, and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa.
North America is expected to dominate as the market is growing due to the rising awareness of early childhood education's significance. Parents seek toys that promote cognitive development and prepare kids for school
North America is the fastest growing region in this market as prominent market players in the region are introducing innovative and appealing educational toys for children in the market. For instance, products such as the ‘Osmo-Genius Starter Kit’ blend physical and digital learning. STEM-focused toys, such as ‘LEGO Education’ sets, are also popular. These toys offer developmental benefits and are influenced by parental emphasis on educational value, contributing to market expansion.
The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Educational Toys Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.
Some of the major players operating in the market are:
- The Lego World (Austria)
- Hasbro (U.S.)
- Ravensburger (Germany)
- Melissa & Doug (New York)
- Mattel (California)
- Spin Master (Toronto)
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