Global Digital Out of Home (OOH) Advertising Market, By Location (Indoor and Outdoor), Product (Digital Billboard, Digital Signage, Digital Screens and Others), Application (Street Furniture, Public Location Based, Transit and Others), End-User (Retail, Automotive, Banking and Financial Services, Insurance (BFSI), Food and Beverages, Healthcare, Education, Government, Public Sector and Others) – Industry Trends and Forecast to 2030.
Digital Out of Home (OOH) Advertising Market Analysis and Size
Digital out of home (OOH) advertising is a form of outdoor advertising which integrates offline out-of-home advertising with digital components. Digital out of home (OOH) advertising is an interactive and attractive form of advertising powered by digital channels, features and elements displayed in environment accessible to the public at various locations. Digital out of home (OOH) advertising includes digital billboards and outdoor digital signage networks of digital screens found in malls, healthcare providers and other places.
Data Bridge Market Research analyses that the global digital out of home (OOH) advertising market which was USD 63,361 million in 2022, is expected to USD 1,53,549.10 million by 2030, and is expected to undergo a CAGR of 11.7% during the forecast period of 2023 to 2030. This indicates the market value. “Indoor” accounts for the largest type segment in the respective market. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Digital Out of Home (OOH) Advertising Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Location (Indoor and Outdoor), Product (Digital Billboard, Digital Signage, Digital Screens and Others), Application (Street Furniture, Public Location Based, Transit and Others), End-User (Retail, Automotive, Banking and Financial Services, Insurance (BFSI), Food and Beverages, Healthcare, Education, Government, Public Sector and Others)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa
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Market Players Covered
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CDecaux SA (France), Posterscope (U.K.), OUTFRONT Media Inc (U.S.), QMS Media Limited (Australia), Xtreme Media Pvt. Ltd (India), Clear Channel Outdoor, LLC (U.S.), Daktronics, Inc (U.S.), Ströer SE & Co. KGaA (Germany), Global Outdoor Media Limited (U.K.), APG|SGA (Switzerland), Allgemeine Plakatgesellschaft AG (Switzerland), Talon (U.K.), oOh!media Limited (Australia), Broadsign International, Inc (Canada), ADAMS OUTDOOR ADVERTISING (U.S.), Focus Media Holding Ltd (China), Lamar Media Corp (U.S.), LOCAD PTE LTD (Singapore), Prismview, A Samsung Electronics Company (U.S.), Sharp NEC Display Solutions (Japan), Mvix(USA), Inc (U.S.)
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Market Opportunities
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Market Definition
Digital out of home (OOH) advertising is a form of outdoor advertising which integrates offline out-of-home advertising with digital components. Digital out of home (OOH) advertising is an interactive and attractive form of advertising powered by digital channels, features and elements displayed in environment accessible to the public at various locations. Digital out of home (OOH) advertising includes digital billboards and outdoor digital signage networks of digital screens found in malls, healthcare providers and other places.
Global Digital Out of Home (OOH) Advertising Dynamics
Drivers
- Technological Advancements
OOH advertising has been transformed by technological innovations, such as high-definition displays, LED screens, augmented reality (AR), and interactive digital signage. These advancements have made digital OOH advertising more engaging and effective.
- Dynamic Content Delivery
Digital OOH allows advertisers to deliver dynamic and real-time content, adapting messaging based on factors such as time of day, weather, or audience demographics. This dynamic content delivery enhances the relevance and impact of advertisements.
Opportunity
- Personalized and Contextual Advertising
Leveraging data and analytics, OOH advertisers can deliver highly personalized and contextually relevant content to audiences. Tailoring ads based on factors like demographics, location, weather, and time of day enhances engagement and effectiveness.
Restraint/Challenge
- Data Privacy and Security
The collection and use of consumer data for targeted advertising raise privacy concerns and require adherence to strict data protection regulations, such as GDPR in Europe. .
Recent Development
- In November 2020, oOh! media Limited entered into a partnership with the National Gallery of Australia and google to showcase the future of out of home (OOH) advertising. This offers the public opportunity to interact and connect with the advertising by opening the app and direct their smartphone’s camera towards the panel to discover more. This has helped the company to deliver an interactive experience and to grow in the market
Global Digital Out of Home (OOH) Advertising Scope
The business travel insurance market is segmented on the basis of location, product, application and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Location
- Indoor
- Outdoor
Product
- Digital Billboard
- Digital Signage
- Digital Screens
- Others
Application
- Street Furniture
- Public Location Based
- Transit
- Others
End-User
- Retail
- Automotive
- Banking and Financial Services
- Insurance (BFSI)
- Food and Beverages
- Healthcare
- Education
- Government
- Public Sector
- Others
Global Digital Out of Home (OOH) Advertising Market Regional Analysis/Insights
Global digital out of home (OOH) advertising market is analysed and market size insights and trends are provided by location, product, application and end-user.
The countries covered in the market report U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa.
Europe dominates the business travel insurance market due to the rise in expansion of businesses and large market share of the U.K. and Germany.
Asia-Pacific (APAC) is expected to witness significant growth during the forecast period of 2023 to 2030 because of the surge in investments and increase in travel in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Digital Out of Home (OOH) Advertising Market Share Analysis
The global digital out of home (OOH) advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company's focus related to global digital out of home (OOH) advertising market.
Some of the major players operating in global digital out of home (OOH) advertising market are
- CDecaux SA (France)
- Posterscope (U.K.)
- OUTFRONT Media Inc (U.S.)
- QMS Media Limited (Australia)
- Xtreme Media Pvt. Ltd (India)
- Clear Channel Outdoor, LLC (U.S.)
- Daktronics, Inc (U.S.)
- Ströer SE & Co. KGaA (Germany)
- Global Outdoor Media Limited (U.K.)
- APG|SGA (Switzerland)
- Allgemeine Plakatgesellschaft AG (Switzerland)
- Talon (U.K.)
- oOh!media Limited (Australia)
- Broadsign International, Inc (Canada)
- ADAMS OUTDOOR ADVERTISING (U.S.)
- Focus Media Holding Ltd (China)
- Lamar Media Corp (U.S.)
- LOCAD PTE LTD (Singapore)
- Prismview, A Samsung Electronics Company (U.S.)
- Sharp NEC Display Solutions (Japan)
- Mvix(USA), Inc (U.S.)
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