Global Custom Interactive Video Wall Market, By Display Unit (LCD, LED, LPD, Others), Frame Size (2x2, 3x3, 4x4, Others), Deployment Type (Touch-Based, Touch less, Multi Touch, Others), Organisation Size (Small & Medium Scale Enterprise, Large Scale Enterprise), End User (Retail, Corporate, Transportation, Healthcare, Hospitality, Museum, IT and Telecommunications, Government & Defence, Media and Entertainment, Others), Distribution Channel (Online, Offline) – Industry Trends and Forecast to 2029.
Custom Interactive Video Wall Market Analysis and Size
In the current digital technology era, custom interactive video walls are widely used in advertising. Such factors create potential business opportunities for manufacturers of video walls and outdoor led display all over the world. During the forecast period, the global custom interactive video wall market is expected to be driven by rising demand for high-definition video content combined with improved digital content quality.
Data Bridge Market Research analyses that the custom interactive video wall market which was growing at a value of 2.8 billion in 2021 and is expected to reach the value of USD 15.55 million by 2029, at a CAGR of 23.90% during the forecast period of 2022-2029. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Custom Interactive Video Wall Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD billion, Volumes in Units, Pricing in USD
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Segments Covered
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Display Unit (LCD, LED, LPD, Others), Frame Size (2x2, 3x3, 4x4, Others), Deployment Type (Touch-Based, Touch less, Multi Touch, Others), Organisation Size (Small & Medium Scale Enterprise, Large Scale Enterprise), End User (Retail, Corporate, Transportation, Healthcare, Hospitality, Museum, IT and Telecommunications, Government & Defence, Media and Entertainment, Others), Distribution Channel (Online, Offline)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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JCDecaux (France), Lamar Advertising Company (U.S.), Clear Channel Outdoor, LLC. (U.S.), OUTFRONT Media Inc. (U.S.), Prismview. LLC (U.S.), and Daktronics (U.S.) NEC Corporation (Japan), Ströer CORE GmbH & Co. KG (Germany), Broadsign International LLC. (Canada), Out of Home International (Australia), Mvix, U.S.), Christie Digital Systems USA, Inc. (U.S.), Ayuda Media Systems (U.S.), Deepsky Corporation Ltd. (Hong Kong), and Aoto Electronics Co., Ltd (China)
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Opportunities
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Market Definition
Custom interactive video wall manufacturing technically entails the fabrication of LEDs of various colour wavelengths on printed circuit boards (PCBs). Dual-inline packaging (DIP) or surface mounting device packaging may be used (SMD). These screens are strong and resistant to sun, pollution, and moisture damage.
Global Custom Interactive Video Wall Market Dynamics
Drivers
- Rise in the adoption from electronics industry and mobile app companies
Consumer electronics manufacturers, mobile app companies, and the service sector use Custom Interactive Video Wall to provide detailed information about products based on the user's browsing history and content interest. Most start-ups are investing in custom interactive video wall to raise awareness about product features and implement an effective market penetration strategy.
- Growing importance of digital marketing and growing adoption of smart devices
The custom interactive video wall market is expected to be driven by rising demand for digital advertisements and growing user adoption of smart devices. The growing demand for advanced digital marketing tools by advertisers and marketers to ensure effective digital product advertising is expected to drive up demand for custom interactive video wall among businesses. Companies are prioritising social media advertising based on user demographics in order to increase the conversion ratio of potential customers, which is expected to provide significant revenue opportunities to social media platforms via custom interactive video wall.
Opportunities
- Media and Advertising
Video wall penetration in the media and advertising sectors is driving market growth. Large-scale adoption in malls and public areas such as railway stations, airports, and bus stops also contributes to market growth.
- Outdoor events
Furthermore, outdoor events such as political gatherings, sporting events, product launches, and others are some of the growth factors for the video wall outdoor display market. The future growth of energy-efficient electronic products and low power density products is an opportunity for the future growth of energy-efficient electronic products and low power growth during the forecast period.
Restraints
- High Investments
Higher investment costs and financial uncertainties will act as a restraint, posing additional challenges to the growth of the custom interactive video wall market during the forecast period mentioned above.
This custom interactive video wall market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the custom interactive video wall market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
COVID-19 Impact on Custom Interactive Video Wall Market
Companies are implementing digital platforms for business processes and marketing strategies in response to lockdown measures and to provide more reliable platforms for managing product advertising activities. Companies are targeting more customers based on their content preferences in order to provide precise product information and increase sales during the lockdown period. During the forecast period, the ever-increasing threat of COVID-19 is expected to boost demand for programmatic display advertising solutions and services.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Development
- In September 2021, BNZSA, Europe's leading IT B2B digital, data, and lead generation agency, announced the launch of programmatic display, allowing consumers to deepen relationships with potential clients using technographic, firmographic techniques, and intent data to promote brand awareness and thought-leadership content.
- In June 2021, Blackstone announced partnerships with Simpli.fi, a leading programmatic display advertising and agency management software. The company made a US$ 1.5 billion investment in the latter programmatic display agency firm, accounting for a majority stake.
Global Custom Interactive Video Wall Market Scope
The custom interactive video wall market is segmented on the basis of display unit, frame size, deployment type, organisation size, distribution channel and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Display Unit
- LCD
- LED
- LPD
- Others
Frame size
- 2x2
- 3x3
- 4x4
- Others
Deployment Type
- Touch-Based
- Touch less
- Multi Touch
- Others
Organization Size
- Small & Medium Scale Enterprise
- Large Scale Enterprise
Distribution Channel
- Online
- Offline
End User
- Retail
- Corporate
- Transportation
- Healthcare
- Hospitality
- Museum
- IT and Telecommunications
- Government & Defence
- Media and Entertainment
- Others
Custom Interactive Video Wall Market Regional Analysis/Insights
The custom interactive video wall market is analysed and market size insights and trends are provided by country, display unit, frame size, deployment type, organization size, distribution channel and end user as referenced above.
The countries covered in the custom interactive video wall market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Europe dominates the custom interactive video wall market due to the increasing number of sporting events around the world; manufacturers are expected to introduce new revenue models.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Custom Interactive Video Wall Market Share Analysis
The custom interactive video wall market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to custom interactive video wall market.
Some of the major players operating in the custom interactive video wall market are:
- JCDecaux (France)
- Lamar Advertising Company (U.S.)
- Clear Channel Outdoor, LLC. (U.S.)
- OUTFRONT Media Inc. (U.S.)
- Prismview. LLC (U.S.)
- Daktronics (U.S.)
- NEC Corporation (Japan)
- Ströer CORE GmbH & Co. KG (Germany)
- Broadsign International LLC. (Canada)
- Out of Home International (Australia)
- Mvix, (U.S.)
- Christie Digital Systems USA, Inc. (U.S.)
- Ayuda Media Systems (U.S.)
- Deepsky Corporation Ltd. (Hong Kong)
- Aoto Electronics Co., Ltd (China)
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