Global Craft Beer Market Segmentation, By Product Type (Ale, Lagers, Specialty Beers, and Others), Type (Alcoholic and Non-Alcoholic), Distribution Channel (On- Trade and Off- Trade), Age Group (21–35 Years Old, 40–54 Years Old, and 55 Years and Above) – Industry Trends and Forecast to 2031
Craft Beer Market Analysis
The craft beer market has experienced significant growth over the past decade, driven by a rising consumer preference for unique flavors and artisanal brewing methods. Recent developments indicate a surge in microbreweries and brewpubs, particularly in North America and Europe, where innovation in flavors and brewing styles thrives. The market is increasingly influenced by trends toward sustainability and local sourcing, as consumers seek out environmentally friendly and community-focused products. Additionally, the advent of e-commerce has transformed distribution channels, making craft beers more accessible to a wider audience. Overall, the craft beer market is poised for continued expansion, driven by evolving consumer preferences, a strong focus on quality, and ongoing innovation within the industry.
Craft Beer Market Size
The global craft beer market size was valued at USD 3.11 billion in 2023 and is projected to reach USD 7.86 billion by 2031, with a CAGR of 12.30% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Craft Beer Market Trends
“Demand for Unique and High-Quality Beverages”
The craft beer market is witnessing dynamic trends driven by consumer demand for unique and high-quality alcoholic beverages. One notable trend is the rise of low-alcohol and non-alcoholic craft beers, catering to health-conscious consumers seeking flavorful options without the effects of alcohol. Innovations in brewing techniques and ingredient sourcing have enabled breweries to create diverse flavor profiles while maintaining lower alcohol content. This shift reflects a broader movement towards wellness and moderation in drinking habits. As the market continues to evolve, breweries are experimenting with various ingredients, including fruits, spices, and dried herbs, to enhance their offerings. Overall, the craft beer market is adapting to changing consumer preferences while maintaining its core values of quality and creativity.
Report Scope and Craft Beer Market Segmentation
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Attributes
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Craft Beer Key Market Insights
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Segments Covered
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Key Market Players
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Davide Campari-Milano N.V. (Italy), Diageo (U.K.), Halewood Sales (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi & Company Limited (Bermuda), Mike's Hard Lemonade (U.S.), Castel Group (France), Suntory Holdings Limited (Japan), Anheuser-Busch Companies LLC (Belgium), Brown-Forman (U.S.), United Brands LLC (U.S.), Pernod Ricard (France), Molson Coors Beverage Company (U.S.)
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Market Opportunities
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Value Added Data Infosets
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework
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Craft Beer Market Definition
Craft beer is defined as beer produced by small, independent breweries that focus on quality, flavor, and traditional brewing methods. These breweries prioritize creativity and innovation, often experimenting with unique ingredients and recipes. Craft beer is characterized by its diverse styles and flavors, reflecting local culture and preferences, and is celebrated for its artisanal approach and community connection.
Craft Beer Market Dynamics
Drivers
- Rise of Health-Conscious Consumers
The rise of health-conscious consumers has significantly influenced the craft beer market, leading to a growing interest in low-alcohol and non-alcoholic craft beer & wine options. As individuals become more aware of the health implications of alcohol consumption, many are seeking flavorful alternatives that align with their lifestyle choices. This shift has prompted breweries to innovate by developing a range of low-alcohol and non-alcoholic beers that maintain the quality and taste associated with craft brewing. Such products cater to consumers looking to moderate their alcohol intake and attract new drinkers who want to enjoy the craft beer experience without the effects of alcohol, further driving market growth.
- Rising Consumer Demand for Unique Flavors
The increasing interest in unique flavors and styles among consumers is a significant driver of growth in the craft beer market. As beer enthusiasts seek new and exciting taste experiences, breweries are inspired to innovate and experiment with diverse ingredients and brewing techniques. This trend encourages the creation of distinctive offerings, such as fruit-infused ales, spiced stouts, and sour beers, which cater to evolving consumer preferences. The quest for individuality in flavor enhances the appeal of craft beer and fosters a vibrant community of beer lovers eager to explore and support local breweries. This dynamic atmosphere ultimately leads to a wider selection of craft beers in the market, boosting overall sales and engagement.
Opportunities
- Expansion of Low-Alcohol and Non-Alcoholic Options
The increasing demand for healthier alternatives in beverage choices presents a significant market opportunity for breweries to innovate and create appealing low-alcohol and non-alcoholic beers. As consumers prioritize wellness and moderation, many are seeking flavorful options that deliver the craft beer experience without the effects of alcohol. This shift encourages breweries to experiment with new ingredients and brewing techniques, leading to the development of a diverse range of low-alcohol and non-alcoholic offerings. By catering to this health-conscious segment, breweries can attract a broader audience, including those who might not typically engage with traditional craft beer, ultimately driving sales and expanding market reach.
- International Market Penetration
Many craft breweries are actively exploring opportunities to enter international markets, leveraging the growing global trend toward craft beer and the consumer appetite for unique flavors. As international interest in craft beverages rises, breweries can expand their reach by introducing their distinctive products to new audiences. This expansion allows breweries to diversify their revenue streams and fosters brand recognition and loyalty in foreign markets. By adapting their offerings to local tastes and preferences, craft breweries can capitalize on the burgeoning global craft beer culture, enhancing their competitiveness and driving sustainable growth in an increasingly interconnected market.
Restraints/Challenges
- Intense Competition in Crafted Breweries
The rapid proliferation of craft breweries has created a highly saturated market, where competition is fierce. New entrants often struggle to differentiate themselves and secure a loyal customer base amid the overwhelming choices available to consumers. Established brands face similar challenges as they compete with a growing number of innovative breweries that continuously introduce unique flavors and styles. This saturation intensifies the competition for shelf space in retail and distribution channels and makes it increasingly difficult for both newcomers and established players to maintain their market share and profitability in an ever-evolving landscape. .
- High Operating Costs
Craft breweries often encounter significant initial investments and ongoing operating expenses, presenting a notable restraint on their profitability. The costs associated with acquiring brewing equipment, sourcing high-quality ingredients, and hiring skilled labor can be substantial, particularly for startups. Additionally, breweries must allocate funds for marketing, distribution, and compliance with regulatory requirements, further straining financial resources. These high overhead costs can make it challenging for new and smaller breweries to achieve sustainable profit margins, especially in the competitive craft beer market. As a result, managing these financial pressures is crucial for breweries to thrive and grow in an increasingly crowded landscape.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Craft Beer Market Scope
The market is segmented on the basis of product type, type, distribution channel, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Ale
- Lagers
- Specialty Beers
- Others
Type
- Alcoholic
- Non-Alcoholic
Distribution Channel
- On-Trade
- Off-Trade
Age Group
- 21–35 Years Old
- 40–54 Years Old
- 55 Years and Above
Craft Beer Market Regional Analysis
The market is analysed and market size insights and trends are provided by country, product type, type, distribution channel, and age group as referenced above.
The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E., Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)
North America is anticipated to lead the global craft beer market, driven by the origins of the craft beer movement in the U.S. The region boasts a highly developed craft beer industry, featuring a substantial number of breweries that contribute to its growth. This strong foundation is expected to propel further expansion of the craft beer market throughout the forecast period.
Asia-Pacific region is projected to experience the fastest growth in the craft beer market during the forecast period, driven by shifting consumer preferences and globalization. A burgeoning middle class, along with the emergence of local breweries, contributes to increased interest in craft beer, particularly among younger consumers. Additionally, factors such as food pairings, tourism, health awareness, and supportive government policies are expected to further accelerate the market's expansion in this dynamic region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Craft Beer Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Craft Beer Market Leaders Operating in the Market Are:
- Davide Campari-Milano N.V. (Italy)
- Diageo (U.K.)
- Halewood Sales (U.K.)
- ASAHI GROUP HOLDINGS, LTD. (Japan)
- Accolade Wines (Australia)
- Bacardi & Company Limited (Bermuda)
- Mike's Hard Lemonade (U.S.)
- Castel Group (France)
- SUNTORY HOLDINGS LIMITED (Japan)
- Anheuser-Busch Companies, LLC (Belgium)
- Brown‑Forman (U.S.)
- United Brands LLC (U.S.)
- Pernod Ricard (France)
- Molson Coors Beverage Company (U.S.)
Latest Developments in Craft Beer Market
- In April 2023, Bell's Brewery Inc. announced its plans to expand distribution into Alaska, Idaho, Oregon, Utah, and Washington, among five additional states. This strategic move aims to broaden the brewery's market reach and enhance brand visibility in these regions. By entering these new markets, Bell's Brewery seeks to connect with a wider audience of craft beer enthusiasts and capitalize on the growing demand for its products
- In March 2023, New Belgium Brewing Company Inc. announced its agreement to acquire a 259,000-square-foot brewing facility located in Daleville, Virginia, previously owned by Constellation Brands. This strategic acquisition is expected to enhance New Belgium's production capabilities and expand its operational footprint. By securing this state-of-the-art plant, New Belgium aims to bolster its capacity to meet growing consumer demand for its craft beer offerings
- In December 2023, Sierra Nevada Brewing Co. launched its inaugural line of non-alcoholic brews, featuring Trail Pass IPA and Trail Pass Golden, which are now available on shelves across the U.S. This introduction marks a significant step for the brewery as it expands its offerings to include non-alcoholic options. Additionally, to complement this new portfolio, Sierra Nevada is releasing Hop Splash Citrus, a line extension of its popular Hop Splash sparkling water, further enhancing its product range for consumers seeking refreshing alternatives
- In April 2021, B9 Beverages Pvt. Ltd., operating under the brand Bira91, revealed plans to introduce a limited edition of craft beers featuring a variety of bold flavors in India. This initiative responds to the rising consumer demand for unique and exquisite taste experiences. By expanding their product line, Bira91 aims to capture the attention of adventurous beer enthusiasts seeking innovative flavor profiles
- In October 2020, Latambarcem Brewers introduced their bottled craft beer brand, Maka di, in India, capitalizing on the growing popularity of beer in the country. This launch aims to meet the increasing demand for diverse and quality craft beer options among Indian consumers. By offering Maka di, Latambarcem Brewers seeks to establish a strong presence in the expanding craft beer market in India
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