“Rising Demand for Collagen in Nutraceuticals”
A prominent trend driving the collagen market is the increased incorporation of collagen in nutraceuticals, especially in supplements aimed at joint health, skin elasticity, and anti-aging services. As consumers seek functional foods with health benefits, collagen-infused products are gaining attention for their efficacy in enhancing skin and muscle tone, supporting joints, and improving gut health. For instance, collagen powder and capsules are increasingly marketed to fitness enthusiasts and older adults looking to sustain an active lifestyle. Companies such as Vital Proteins and NeoCell are capitalizing on this trend by expanding their collagen supplement offerings, meeting the demand for holistic health and wellness products rich in collagen.