“Growing Demand for Natural Food Preservatives”
One specific trend driving growth in the citric acid market is the increasing consumer preference for natural food preservatives over synthetic alternatives. As health-conscious consumers seek cleaner labels and transparency in ingredients, food manufacturers are incorporating citric acid, derived from natural sources, to enhance the shelf life of products. For instance, in March 2023, Noble Biomaterials, Inc., a Pennsylvania-based biotechnology firm, unveiled its innovative bio-based citric acid formula called Ionic + Botanical. This advanced formulation effectively reduces fabric odors by inhibiting microbial growth, marking a significant breakthrough in textile technology. Products incorporating this novel formula are projected to hit the market by 2024, highlighting the company's commitment to sustainability and functional textiles.
