- In July 2024, the Sri Lankan government launched a Department for Cinnamon Development to support the growth of the cinnamon industry. The department's goal is to improve the cultivation, production, and export of cinnamon by assisting producers, suppliers, and exporters. In addition, it aims to enhance the quality and variety of cinnamon products through value-added innovations
- In March 2023, McCormick & Company, Inc. revealed a new design for its iconic red cap-branded products. The redesign includes a refreshed look for its core range of herbs and spices, including cinnamon, garlic powder, paprika, parsley, and crushed red pepper. This rebranding effort aims to enhance the product’s visual appeal and strengthen its presence in the market
- In March 2023, the Indonesian government introduced the Indonesia Spice Up the World (ISUTW) program to attract investments in spices and herbs, with a focus on enhancing the processing industries. The program aims to boost exports, prioritizing cinnamon alongside other key spices, including turmeric, nutmeg, pepper, and vanilla. This initiative is designed to strengthen Indonesia's position as a global leader in spice production and export
- In May 2022, the Center for Rural Economy Development (CRED), backed by the Swiss State Secretariat for Economic Affairs (SECO) through the BioTrade project, launched a 'Sustainable Cinnamon Development' initiative in Yen Bai province. The initiative focuses on aligning market demands with international sustainable certifications and exploring long-term strategies for sustainable cinnamon growth. This project aims to enhance the sustainability of cinnamon production while meeting global market trends
