Global Calcium-Fortified Orange Juice Market, By Product (Frozen Concentrated Orange Juice, Not From Concentrate, Canned Orange Juice, Fresh-Squeezed Orange juice, Dehydrated Orange Juice, and Others), Storage Requirement (Normal Temperature, and Chilled), Products (Juice, Nectar, and Still Drinks), Packaging (Tetra Pak, PP Material Bottle, Metal Can, and Others), Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores, Specialty Retail Stores, and Online Retailers) – Industry Trends and Forecast to 2031.
Calcium-Fortified Orange Juice Market Analysis and Size
In the realm of health and wellness, the application of calcium-fortified orange juice is pivotal. Positioned as a functional beverage, it addresses the growing concern for bone health and overall nutritional intake. This fortified juice offers consumers a convenient way to boost their calcium intake while enjoying the refreshing taste of orange juice. Marketed as a natural source of both vitamin C and calcium, it caters to health-conscious individuals striving to maintain optimal health through their dietary choices. With its accessibility and nutritional benefits, calcium-fortified orange juice aligns perfectly with modern lifestyles focused on proactive health management, thus driving its demand in the health and wellness market segment.
The global calcium-fortified orange juice market size was valued at USD 9.11 billion in 2023 and is projected to reach USD 13.59 billion by 2031, with a CAGR of 5.12% during the forecast period of 2024 to 2031.
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024-2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Product (Frozen Concentrated Orange Juice, Not From Concentrate, Canned Orange Juice, Fresh-Squeezed Orange juice, Dehydrated Orange Juice, and Others), Storage Requirement (Normal Temperature, and Chilled), Products (Juice, Nectar, and Still Drinks), Packaging (Tetra Pak, PP Material Bottle, Metal Can, and Others), Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores, Specialty Retail Stores, and Online Retailers)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and Rest of Middle East and Africa
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Market Players Covered
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Astral Foods (South Africa), Bar-S Foods (U.S.), Campofrio Food Group (Spain), Cargill Incorporated (U.S.), Carolina Packers Inc (U.S.), China Yurun Food Group Ltd (China), Charoen Pokphand Group (Thailand), Farmland Foods (U.S.), Danish Crown (Denmark), Hormel Foods Corporation (U.S.), JBS (Brazil), Johnsonville, LLC (U.S.), The Kraft Heinz Company (U.S.), Kunzler & Company, Inc. (U.S.), Kraft Foods (U.S.), NongHyup (South Korea), Pilgrim's (U.S.), Samworth Brothers (U.K.), Triumph Foods, LLC (U.S.), Tyson Foods, Inc (U.S.), Vienna Beef (U.S.), Waitrose & Partners (U.K.), and Wegmans Food Markets (U.S.)
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Market Opportunities
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Market Definition
Grocery stores are retail establishments that primarily sell food and household goods. They offer a wide variety of products including fresh produce, meat, dairy, canned goods, and cleaning supplies. Grocery shopping is essential for households to stock up on necessities for daily life, and stores often provide convenient services such as online ordering and delivery.
Calcium-Fortified Orange Juice Market Dynamics
Drivers
- Rising Preference for Convenience
Consumers has a high demand to seek quick and accessible sources of essential nutrients. With hectic lifestyles becoming the norm, the demand for calcium-fortified orange juice brands rises as they offer a hassle-free solution to meet nutritional needs. These brands provide ready-to-drink formats, requiring no additional preparation, making them ideal for busy individuals. By combining convenience with essential nutrients like calcium, these brands cater to modern consumers' demands, fueling their increasing popularity and market expansion.
- Increasing Product Innovation
Innovations such as improved fortification techniques, flavor variations, and packaging designs attract consumers seeking novel and convenient options for their nutritional needs. Companies invest in research and development to create formulations that offer enhanced taste, texture, and nutritional content, thereby expanding the market's reach. Innovations in packaging, such as single-serve options and eco-friendly materials, address sustainability concerns and appeal to environmentally conscious consumers. These ongoing advancements not only differentiate brands but also stimulate demand and drive the growth of the calcium-fortified orange juice market.
Opportunities
- Expanding Distribution Channels
Diversification across supermarkets, convenience stores, online platforms, and food service outlets increases accessibility, making it easier for consumers to purchase the product. This wider availability enhances convenience and encourages more individuals to incorporate calcium-fortified orange juice into their daily routines. Moreover, tapping into new markets and demographics through expanded distribution channels fuels market expansion and contributes to overall sales growth in the segment.
- Growing Marketing Strategies
Brands leverage targeted campaigns to educate consumers about the health benefits of fortified beverages, emphasizing the importance of calcium for bone health. Utilizing a mix of traditional advertising, digital marketing, and influencer partnerships, companies create widespread awareness and attract health-conscious consumers. Engaging packaging designs and clear labeling communicate the product's nutritional value, aiding in consumer decision-making at the point of purchase. Promotional activities, such as sampling events and discounts, further stimulate demand and encourage trial among potential buyers, ultimately fueling the expansion of the calcium-fortified orange juice market.
Restraints/Challenges
- High Cost Considerations
The process of fortifying orange juice with calcium involves additional production expenses, including sourcing quality calcium additives and modifying production processes. These increased costs may translate into higher retail prices for consumers, potentially limiting the product's affordability and accessibility, particularly for price-sensitive demographics. Moreover, in competitive markets where consumers have numerous beverage options, higher prices for calcium-fortified orange juice could deter purchase intent, leading to decreased market penetration and slower growth.
- Competition from Alternative Beverages
Consumers have a wide array of options for obtaining calcium, including fortified milk, plant-based milks, and calcium supplements, diverting attention and market share away from orange juice. Additionally, the popularity of other fortified juices, such as apple or grape juice, further intensifies competition within the fortified beverage segment. Non-fortified orange juices and other fruit-based beverages also compete for consumer attention, offering similar taste profiles without the added calcium.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Development
- In May 2023, Minute Maid collaborated with WPP's Open X and spearheaded by VMLY&R, unveiled an innovative marketing campaign to showcase Minute Maid Original with Calcium & Vitamin D. The campaign leveraged a multi-channel approach, blending traditional advertising with experiential activations and digital engagement. Through creative storytelling and interactive experiences, consumers were educated about the health benefits of Minute Maid's fortified drink, fostering brand loyalty and driving sales.
Calcium-Fortified Orange Juice Market Scope
The market is segmented on the basis of product, storage requirement, products, packaging and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product
- Frozen Concentrated Orange Juice
- Not From Concentrate
- Canned Orange Juice
- Fresh-Squeezed Orange juice
- Dehydrated Orange Juice
- Others
Storage Requirement
- Normal Temperature
- Chilled
Products
- Juice
- Nectar
- Still Drinks
Packaging
- Tetra Pak
- PP Material Bottle
- Metal Can
- Others
Distribution Channel
- Hypermarkets
- Supermarkets
- Convenience Stores
- Specialty Retail Stores
- Online Retailers
Calcium-Fortified Orange Juice Market Regional Analysis/Insights
The market is analyzed and market size insights and trends are provided by product, storage requirement, products, packaging and distribution channel as referenced above.
The countries covered in the global grocery market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America.
North America dominates the market due to its mature industrial and consumer goods sectors. With a robust emphasis on research and development, companies in this region continually innovate their products, ensuring high quality and meeting evolving consumer demands. This focus on advancement fosters a competitive edge, propelling North America to the forefront of the global market landscape.
Asia-Pacific is expected to experience the highest growth rate in the market, driven by a notable shift in population preferences towards healthier food choices. With a burgeoning food and beverage industry in the region, there's increased demand for products such as Minute Maid Original with Calcium & Vitamin D, aligning with consumers' health-conscious lifestyles. This trend reflects a broader cultural shift towards wellness, where fortified beverages such as Minute Maid cater to evolving consumer preferences, thus fueling market expansion in the Asia-Pacific region.
The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Calcium-Fortified Orange Juice Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to organic coffee market.
Some of the major players operating in the market are:
- Astral Foods (South Africa)
- Bar-S Foods (U.S.)
- Campofrio Food Group (Spain)
- Cargill Incorporated (U.S.)
- Carolina Packers Inc (U.S.)
- China Yurun Food Group Ltd (China)
- Charoen Pokphand Group (Thailand)
- Farmland Foods (U.S.)
- Danish Crown (Denmark)
- Hormel Foods Corporation (U.S.)
- JBS (Brazil)
- Johnsonville, LLC (U.S.)
- The Kraft Heinz Company (U.S.)
- Kunzler & Company, Inc. (U.S.)
- Kraft Foods (U.S.)
- NongHyup (South Korea)
- Pilgrim's (U.S.)
- Samworth Brothers (U.K.)
- Triumph Foods, LLC (U.S.)
- Tyson Foods, Inc (U.S.)
- Vienna Beef (U.S.)
- Waitrose & Partners (U.K.)
- Wegmans Food Markets (U.S.)
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