- In December 2024, The Cleveland Street Chronicle, a newspaper sold by individuals experiencing homelessness, launched its sixth annual wrapping paper issue
- In November 2024, KFC introduced a unique holiday product, lickable wrapping paper that tastes such as chicken, aimed at enhancing the festive gift-giving season
- In March 2024, Pregis unveiled the Pregis EverTec Automated Mailer, designed to integrate with the Pregis Sharp MaxPro series, boosting productivity and efficiency while reducing freight costs
- In November 2021, the makers of HORMEL BLACK LABEL Bacon launched limited-edition, bacon-scented and printed wrapping paper for the holiday season
- In September 2021, WestRock initiated Latin America’s largest kraft paper mill operation in Brazil, marking a significant milestone with investments of USD 1.2 billion