Global Beer Market – Industry Trends and Forecast to 2031

Beer Market Analysis and Size

The beer market serves a variety of uses beyond simple consumption. Beer is an integral part of social gatherings, celebrations, and cultural events worldwide. It also plays a significant role in the hospitality and entertainment industries, driving sales in bars, restaurants, and sporting events. In addition, beer is utilized in cooking, particularly in marinades and batters, contributing to its versatility. The market's diverse uses underscore beer's cultural significance and its enduring popularity across different regions and demographics.

Global beer market size was valued at USD 758.72 billion in 2023 and is projected to reach a value of USD 1,169.71 billion by 2031, with a CAGR of 5.56% during the forecast period of 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis, and consumer behavior.  

Report Scope and Market Segmentation       

Market Definition

Beer is an alcoholic beverage made from fermented grains, typically barley, hops, yeast, and water. It is brewed through a process where the grains are malted, mashed, boiled, and fermented. Beer comes in various styles and flavors, ranging from light and refreshing to rich and complex, enjoyed worldwide.

Beer Market Dynamics

Drivers

• Increasing Popularity of Low-Alcohol Options

The increasing popularity of low-alcohol options reflects shifting consumer preferences towards healthier lifestyles and responsible drinking habits. With rising health awareness, individuals are seeking beverages that offer enjoyment without the adverse effects of excessive alcohol consumption. Low-alcohol beers provide an attractive alternative, offering the same taste and experience with reduced alcohol content. Breweries are responding to this demand by expanding their low-alcohol product lines and introducing innovative brewing techniques to create flavorful, satisfying options, thereby driving market growth.

• Influence of Online Beer Sales and E-commerce

The influence of online beer sales and e-commerce has transformed the beer market landscape, offering consumers unprecedented convenience and choice. With the rise of e-commerce platforms, beer enthusiasts can explore an extensive selection of brews from local and international breweries without leaving their homes. This accessibility has democratized beer purchasing, empowering smaller craft breweries to reach a broader audience and compete with established brands.In addition, online sales provide valuable data insights for breweries to understand consumer preferences, enabling them to tailor their offerings and marketing strategies accordingly. Overall, online beer sales and e-commerce drive market growth by expanding access and fostering innovation in the industry.

Opportunities

• Growing Adoption of Sustainable Brewing Practices

The adoption of sustainable brewing practices reflects a growing commitment to environmental responsibility and resource conservation. Breweries are implementing measures to reduce water usage, minimize energy consumption, and manage waste effectively throughout the brewing process. This includes investing in renewable energy sources, implementing recycling programs, and sourcing local ingredients to reduce carbon footprint. In addition, breweries are engaging in initiatives to support biodiversity and protect ecosystems. Breweries not only reduce operational costs but also appeal to environmentally conscious consumers driving market growth, and fostering a more eco-friendly beer industry.

• Innovations in Packaging and Presentation

Innovations in packaging and presentation play a vital role in shaping consumer perceptions within the beer industry. Breweries are constantly exploring creative packaging designs, such as eco-friendly materials, convenient formats such as cans or bottles, and eye-catching labels or branding. Additionally, advancements in packaging technology enable breweries to improve product shelf-life, freshness, and portability. Innovative presentation techniques, such as virtual reality experiences or interactive labeling, enhance consumer engagement and brand loyalty. These innovations not only differentiate products on store shelves but also cater to evolving consumer preferences, ultimately driving sales and market expansion in the competitive beer industry.

Restraints/Challenges

• Health Concerns Regarding Beer Consumption

Excessive alcohol consumption is linked to various health issues, including liver disease, obesity, and cardiovascular problems. In addition, the calorie and carbohydrate content in beer can contribute to weight gain and diabetes. Health-conscious consumers are increasingly mindful of their alcohol intake and may opt for lower-alcohol or non-alcoholic alternatives. Moreover, public health campaigns and regulatory measures aimed at reducing alcohol-related harm further impact consumer perceptions and behavior. Addressing these health concerns is essential for breweries to maintain consumer trust and sustain market growth in the long term.

• Legal Liabilities Associated with Alcohol Consumption

Legal liabilities associated with alcohol consumption are a significant concern in the beer industry. Breweries face potential proceedings related to alcohol-related accidents, injuries, and incidents of alcohol abuse. Laws vary across jurisdictions, but breweries must adhere to strict regulations regarding advertising, labeling, and sales to minors. Failure to comply with these regulations can result in heavy fines and legal consequences. In addition, breweries may be held liable for damages caused by intoxicated patrons at their establishments, which is expected to restrain market growth.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In 2022, Vicky Chamoy, a chamoy-flavored beer with undertones of sour, salty, spicy, and sweet flavours, was released to the U.S. by VictoriaTM in October. A 24-ounce single-serve can of this Mexican-flavored beer that was imported from Mexico is available. This launch reflects an ongoing trend of diversification within the beer market, aiming to capture new consumer segments and drive sales growth
• In 2022, Heineken Silver, a member of the Heineken group of brands with its headquarters in Amsterdam, released in September, according to Heineken Group, United Breweries. Experienced master brewers employed natural ingredients such as A-yeast and pure malt to create Heineken Silver. This release reflects the ongoing trend of innovation and diversification within the beer market, driving market growth
• In 2022, Anheuser-Busch InBev released Seven Rivers, a brand-new beer, in the Indian market. The brands Budweiser, Corona Extra, and Hoegaarden are all equivalent to this one. The new product is initially exclusively offered in select regions of Maharashtra and Karnataka. This launch reflects the company's strategic expansion efforts within key Indian markets, driving market growth

Beer Market Scope

The market market is segmented into five notable segments based on type, taste, category, packaging, and distribution channel.The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Lager
• Ale
• Stout and Porter
• Malt
• Others

 Taste

• Strong Beer
• Light Beer
• Regular Beer

 Category

• Regular
• Premium
• Super Premium

Packaging

• Glass
• PET Bottle
• Canned
• Draught
• Production
• Macro-Brewery
• Micro-Brewery
• Craft Brewery
• Others

 Distribution Channel

• On-Trade
• Off-Trade

Beer Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by type, taste, category, packaging, and distribution channel.

The countries covered in the market report are U.S., Canada, Mexic, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, and Rest of the Middle East and Africa.

North America dominates the beer market due to its established brewing traditions, high consumer demand, and a diverse range of craft breweries offering innovative flavors. In addition, favorable regulatory environments and robust distribution networks further solidify the region's position as a leader in the global beer industry.

Asia-Pacific is expected to be the fastest-growing region in the beer market due to rising disposable incomes, urbanization, and changing consumer preferences. Additionally, expanding young adult populations, increasing westernization of lifestyles, and a growing beer culture contribute to the region's accelerating demand for various types of beer products.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Beer Market Share Analysis

The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• Lindemans (Australia)
• LOST COAST BREWERY (U.S.)
• Magic Hat Brewing Company (U.S.)
• New Belgium Brewing Company, Inc. (U.S.)
• Brewery Ommegang (U.S.)
• All Saints Brewing Company (U.S.)
• Shipyard Brewing Company (U.S.)
• Unibroue (Canada)
• Abita Brewing Company (U.S.)
• HokkaidoBrewing (Japan)
• Rhinegeist Brewery (U.S.)
• Boston Beer Corporation (U.S.)
• JESTER KING CRAFT BREWERY LLC. (U.S.)
• Dogfish Head Craft Brewery, Inc. (U.S.)
• Heineken Holding N.V. (Netherlands)
• Sierra Nevada Brewing Co. (U.S.)

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