“Growing Adoption of AI-Powered Automation Tools”
One specific trend driving growth in the automation testing market is the increasing adoption of AI-powered automation tools. These tools enhance the efficiency and accuracy of testing processes by leveraging machine learning algorithms to predict potential defects and optimize test cases. For instance, in 2021, SmartBear initiated a strategic alliance with QBS Software, focusing on enhancing the delivery of enterprise software solutions to over 240,000 organizations in the EMEA region. This partnership aims to improve the efficiency of software deployment and provide better access to SmartBear's suite of tools. By collaborating with QBS Software, SmartBear seeks to bolster its presence in the European market and drive innovation in software development.