Global Anti-Counterfeit Packaging Market, By Technology (RFID, Security Inks and Coatings, Security Seals, Holograms, Mass Encryption, Barcode, and Mass Serialization), Packaging Format (Bottles and Jars, Vials and Ampoules, Blisters, Trays, Pouches and Sachets, and Others), End-Use (Food and Beverage, Healthcare, Automotive, Personal care and Cosmetics, Electrical and Electronics, and Other Industrial) – Industry Trends and Forecast to 2031.
Anti-Counterfeit Packaging Market Analysis and Size
The anti-counterfeit packaging market is advancing rapidly, leveraging the latest methods and technologies such as blockchain, RFID, and holographic labels. These innovations enhance product security and authenticity, driving significant growth. The integration of smart packaging solutions and digital tracking systems ensures robust protection against counterfeiting, fostering consumer trust and compliance with stringent regulatory standards, and propelling market expansion.
The global anti-counterfeit packaging market size was valued at USD 150.14 billion in 2023, is projected to reach USD 393.51 billion by 2031, with a CAGR of 12.80% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016 - 2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Technology (RFID, Security Inks and Coatings, Security Seals, Holograms, Mass Encryption, Barcode, and Mass Serialization), Packaging Format (Bottles and Jars, Vials and Ampoules, Blisters, Trays, Pouches and Sachets, and Others), End-Use (Food and Beverage, Healthcare, Automotive, Personal care and Cosmetics, Electrical and Electronics, and Other Industrial)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa
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Market Players Covered
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AVERY DENNISON CORPORATION (U.S.), 3M (U.S.), CCL Industries (Canada), DuPont (U.S.), Zebra Technologies Corp. (U.S.), SATO Holdings Corporation (Japan), AlpVision (U.S.), TAGEOS SAS (France), Identiv, Inc. (U.S.), GlobeRanger (U.S.), HID Global Corporation (U.S.), ASSA ABLOY (Sweden), RFID Global Solution (U.S.), Checkpoint Systems, Inc. (U.S.), SICPA HOLDING SA (Switzerland), 3D AG (Switzerland), Impinj, Inc. (U.S.)
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Market Opportunities
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Market Definition
Anti-counterfeit packaging refers to packaging methods designed to prevent the replication and distribution of counterfeit goods. It includes technologies such as holograms, watermarks, RFID tags, and QR codes, which help verify authenticity. These measures protect brands and consumers by ensuring product integrity, safety, and traceability, reducing the risk of fraud and maintaining brand reputation.
Anti-Counterfeit Packaging Market Dynamics
Drivers
- Surging Popularity of RFID Technologies
The surging popularity of RFID technologies, when integrated with software solutions, provides real-time tracking for products such as event tickets and security documents. Combined with conventional techniques such as ink, dyes, and holograms, RFID enhances document control and authenticity. For instance, BrandWatch Technologies offers a multi-layered security solution, incorporating advanced printing technology and specialty inks. This innovation significantly improves document authentication, driving market growth and ensuring better protection against counterfeiting.
- Increasing Demand of Anti-Counterfeit Packaging in Pharmaceuticals and Healthcare Sector
The increasing demand for anti-counterfeit packaging in the pharmaceutical and healthcare sector is driven by the need to combat fake drugs, which pose severe health risks and damage brand reputations. For instance, the World Health Organization (WHO) revealed counterfeit versions of Covishield, raising global concern. Additionally, Pfizer's counterfeit vaccine vials were found in various parts of the U.S. and worldwide. Such incidents underscore the critical need for secure packaging, driving market growth.
Opportunities
- Rise in Cross-border Trade
The increase in cross-border trade activities necessitates robust anti-counterfeit measures to ensure product authenticity across different regions. For instance, luxury fashion brands often face challenges with fake products infiltrating their supply chains. To combat this, robust anti-counterfeit packaging solutions, such as RFID tags and holograms, are essential. These measures ensure product authenticity across regions, driving the demand for advanced packaging technologies in the market.
- Expansion of E-commerce
The exponential expansion of e-commerce platforms has catalyzed a concerning proliferation of counterfeit goods, undermining consumer trust. This surge in illicit trade underscores the critical need for anti-counterfeit packaging solutions to authenticate products. For instance, specialized QR codes embedded within packaging enable consumers to verify product authenticity instantly, reassuring them of genuine purchases amidst the vast digital marketplace, thereby driving the anti-counterfeit packaging market.
Restraints/Challenges
- Supply Chain Complexity
The complexity of multinational supply chains poses a significant hindrance to the anti-counterfeit packaging market. Ensuring consistent implementation of anti-counterfeit measures across various stages becomes challenging due to the intricate nature of these supply networks. This obstacle complicates efforts to combat counterfeit products effectively, as maintaining uniformity and control over diverse supply chain operations proves daunting for multinational companies.
- Balance of Security and Convenience
The need to maintain a delicate balance between robust anti-counterfeit measures and consumer convenience poses a significant hindrance to the market. Implementing stringent security measures may result in decreased accessibility, usability, and convenience for consumers, potentially leading to reluctance in adopting such solutions. This challenge underscores the complexity of addressing counterfeit concerns while ensuring a seamless consumer experience.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In 2022, CCL Industries disclosed its acquisition of McGavigan Holdings Ltd., specifically targeting its CCL design unit. McGavigan Holdings Ltd., a privately owned manufacturer renowned for in-mold parts or components in the automotive sector, aligns with CCL's expansion strategy, bolstering its capabilities and market presence in design-focused segments
- In 2021, Avery Dennison Corporation launched its acquisition of Vestcom, a prominent provider of labeling solutions. This strategic move enhances Avery Dennison's portfolio, enabling it to offer comprehensive labeling solutions to a broader customer base. The acquisition underscores Avery Dennison's commitment to diversification and innovation in the labeling industry, positioning it for sustained growth
Anti-Counterfeit Packaging Market Scope
The market is segmented on the basis of technology, usage feature, packaging format, and end-use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Technology
- RFID
- Security Inks and Coatings
- Security Seals
- Holograms
- Mass Encryption
- Barcode
- Mass Serialization
Packaging Format
- Bottles and Jars
- Vials and Ampoules
- Blisters
- Trays
- Pouches and Sachets
- Others
End-Use
- Food and Beverage
- Healthcare
- Automotive
- Personal care and Cosmetics
- Electrical and Electronics
- Other Industrial
Anti-Counterfeit Packaging Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided by country, technology, usage feature, packaging format, and end-use as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, United Arab Emirate, Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa
North America is expected to dominate the anti-counterfeit packaging market, driven by manufacturers' growing emphasis on emerging sustainable options. This trend reflects a proactive stance toward addressing counterfeiting challenges, fostering innovation, and meeting consumer demand for secure and environmentally friendly packaging solutions.
Asia-Pacific is expected to be the fastest developing region in the anti-counterfeit packaging market, propelled by rising counterfeit activities across major industries. Heightened consumer awareness about counterfeit goods amplifies demand for anti-counterfeit packaging solutions in the region, bolstering market share and revenue growth.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Anti-Counterfeit Packaging Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Some of the major players operating in the market are:
- AVERY DENNISON CORPORATION (U.S.)
- 3M (U.S.)
- CCL Industries (Canada)
- DuPont (U.S.)
- Agfa-Gevaert Group (Belgium)
- Zebra Technologies Corp. (U.S.)
- SATO Holdings Corporation (Japan)
- AlpVision (U.S.)
- TAGEOS SAS (France)
- Identiv, Inc. (U.S.)
- GlobeRanger (U.S.)
- HID Global Corporation (U.S.)
- ASSA ABLOY (Sweden)
- RFID Global Solution (U.S.)
- Checkpoint Systems, Inc. (U.S.)
- SICPA HOLDING SA (Switzerland)
- 3D AG (Switzerland)
- Impinj, Inc. (U.S.)
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