Global Active, Smart and Intelligent Packaging Market, By Type (Active Packaging, Smart Packaging, Intelligent Packaging, and Other), Function (Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking), Technology (RFID Tags, QR Codes, NFC Tags, Coding and Markings, Sensors and Output Devices, and Others), Material (Plastic, Paper, Glass, Corrugated Board, Metal, and Others), Level (Primary, Secondary, and Tertiary), Application (Food and Beverages, Personal Care, Healthcare, Automotive, Consumer Electronics, and Others) – Industry Trends and Forecast to 2031.
Active, Smart and Intelligent Packaging Market Analysis and Size
The active, smart, and intelligent packaging market employs innovative technologies to enhance product safety, shelf life, and consumer engagement. Plastic films with oxygen scavengers extend the freshness of packaged foods. Smart labels on paper packaging monitor temperature-sensitive pharmaceuticals. Glass bottles embedded with RFID tags track product authenticity. Corrugated board boxes equipped with moisture sensors prevent damage to electronics during shipping. Metal cans with freshness indicators ensure quality beverages.
Data Bridge Market Research analyses that the global active, smart and intelligent packaging market, valued at USD 89.67 billion in 2023, will reach USD 152.92 billion by 2031, growing at a CAGR of 6.9% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Active, Smart and Intelligent Packaging Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Type (Active Packaging, Smart Packaging, Intelligent Packaging, and Other), Function (Moisture Control, Temperature Indicators, Shelf Life Sensing, Product Tracking), Technology (RFID Tags, QR Codes, NFC Tags, Coding and Markings, Sensors and Output Devices, and Others), Material (Plastic, Paper, Glass, Corrugated Board, Metal, and Others), Level (Primary, Secondary, and Tertiary), Application (Food and Beverages, Personal Care, Healthcare, Automotive, Consumer Electronics, and Others)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa
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Market Players Covered
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Ampacet Corporation (U.S.), WestRock Company (U.S.), Tetra Pak (Switzerland), R.R. Donnelley & Sons Company (U.S.), Sonoco Products Company (U.S.), Amcor Plc (Switzerland), Constantia Flexibles (Austria), Klöckner Pentaplast (Germany), Graham Packaging Company (U.S.), AVERY DENNISON CORPORATION (U.S.), DS Smith (U.K.), Ball Corporation (U.S.), Coveris (Austria), Sealed Air (U.S.), Berry Global Inc. (U.S.), UFlex Limited (India), SIG (Switzerland)
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Market Opportunities
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Market Definition
Active, smart, and intelligent packaging refers to innovative packaging solutions designed to enhance product quality, safety, and shelf life. Active packaging incorporates components that actively interact with the packaged product, while smart and intelligent packaging utilize sensors or indicators to monitor and relay information about product conditions and status.
Global Active, Smart and Intelligent Packaging Market Dynamics
Drivers
- Minimizes Food Waste by Preventing Spoilage
In the active, smart, and intelligent packaging market, technologies such as oxygen scavengers and modified atmosphere packaging actively work to minimize food waste by preventing spoilage. These innovations maintain optimal conditions within the packaging, such as controlled oxygen levels and moisture content, thus extending the shelf life of perishable goods. By reducing food waste, businesses can enhance sustainability efforts, improve profitability, and meet consumer demands for fresher products, making it a key driver in the market.
- Enables Real-Time Monitoring of Product Conditions
Advanced sensors and RFID technology embedded in packaging enable continuous tracking of factors such as temperature, humidity, and freshness throughout the supply chain. This real-time data allows for proactive management of inventory, timely interventions to prevent spoilage or damage, and improved quality control, ensuring products reach consumers in optimal condition, thus driving market growth.
Opportunities
- Customizable Packaging Solutions Catering to Diverse Needs
Advanced technologies allow for personalized packaging designs, sizes, and functionalities, accommodating various product types and marketing strategies. This flexibility fosters innovation and creativity, enabling brands to differentiate themselves in competitive markets. By offering tailored packaging solutions, companies can capitalize on the opportunity to meet evolving consumer preferences and industry requirements, driving growth and market expansion.
- Improved Consumer Engagement with Interactive Packaging
Interactive packaging enhances consumer engagement through features such as augmented reality, QR codes, or NFC technology. The active, smart, and intelligent packaging market utilizes innovations such as sensors and RFID to provide real-time information on product freshness or authenticity. This market's growth is fuelled by increasing consumer demand for transparency and convenience, presenting an opportunity for businesses to differentiate themselves and foster stronger brand-consumer relationships.
Restraints/Challenges
- Potential Privacy Concerns with Data Collection Methods
Privacy concerns arise with data collection methods in packaging, as they can gather sensitive information about consumers. This can lead to mistrust and backlash, impacting market acceptance. Consumers may hesitate to engage with interactive packaging if they fear their data is being misused or compromised. Such apprehension can hinder adoption rates and diminish brand loyalty, posing a challenge for companies seeking to leverage these technologies for consumer engagement.
- Initial Investment Costs for Advanced Technologies
Initial investment costs for advanced packaging technologies, such as sensors or RFID, act as a restraint on market expansion. High upfront expenses may deter smaller companies from adopting these innovations, limiting market penetration. Additionally, larger corporations may hesitate to invest in unproven technologies without guaranteed returns. This can slow down the pace of innovation and delay the widespread implementation of interactive packaging solutions, impacting the market's growth potential.
This global active, smart and intelligent packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global active, smart and intelligent packaging market contact Data Bridge Market Research for an analyst brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In 2022, Coveris launched MonoFlexBE pouches, reducing plastic use by 1g per pack for Iceland's grated cheese. This innovative solution aligns with Iceland's goal of becoming the U.K.'s first plastic-neutral supermarket. Such initiatives exemplify advancements in active packaging, promoting sustainability and supporting retailers' environmental commitments through efficient packaging design
- In 2022, Sealed Air introduced PRISTIQ, a digital packaging brand offering design services, digital printing, and smart packaging solutions. PRISTIQ focuses on waste reduction, efficient packaging design, and enhancing product quality and consumer engagement. This initiative reflects ongoing advancements in the active, smart, and intelligent packaging market toward sustainability and innovation
- In 2020, DuPont introduced Tyvek 40 L in China, aiming for global availability. This innovative product from DuPont Protection Solutions is tailored for medical packaging, offering cost-effective protection for lightweight, low-risk devices. The introduction reflects ongoing advancements in active packaging solutions, catering to specific industry needs for enhanced product safety and efficiency
Global Active, Smart and Intelligent Packaging Market Scope
The global active, smart and intelligent packaging market is segmented on the basis of type, function, technology, material, level, and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Active Packaging
- Oxygen Scavenging Sachets
- Modified Atmosphere Packaging (MAP)
- Smart Packaging
- Intelligent Packaging
- Time and Temperature Indicator (TTI) Labels
- Freshness Indicators
- Other
- Gas Scavengers/Emitters
- Moisture Scavengers
- Microwave Susceptors
Function
- Moisture Control
- Temperature Indicators
- Shelf Life Sensing
- Product Tracking
Technology
- RFID Tags
- QR Codes
- NFC Tags
- Coding and Markings
- Sensors and Output Devices
- Others
Material
- Plastic
- Paper
- Glass
- Corrugated Board
- Metal
- Others
Level
- Primary
- Secondary
- Tertiary
Application
- Food and Beverages
- Meat, Poultry and Seafood
- Fruits and Vegetables
- Dairy Products
- Bakery and Confectionary
- Processed Food
- Others
- Personal Care
- Healthcare
- Automotive
- Consumer Electronics
- Others
Global Active, Smart and Intelligent Packaging Market Regional Analysis/Insights
The global active, smart and intelligent packaging market is analysed and market size insights and trends are provided by type, function, technology, material, level, and application as referenced above.
The countries covered in the global active, smart and intelligent packaging market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia and New Zealand, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, Israel, South Africa, Rest of Middle East and Africa.
The Asia-Pacific region is expected for significant growth in the active, smart, and intelligent packaging market from 2024 to 2031. With a focus on food and beverage product development, major industrial players are driving innovation in packaging solutions. This trend reflects the region's commitment to enhancing product safety, sustainability, and consumer engagement.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Active, Smart and Intelligent Packaging Market Share Analysis
The global active, smart and intelligent packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to global active, smart and intelligent packaging market.
Some of the major players operating in the global active, smart and intelligent packaging market are:
- Ampacet Corporation (U.S.)
- WestRock Company (U.S.)
- Tetra Pak (Switzerland)
- R.R. Donnelley & Sons Company (U.S.)
- Sonoco Products Company (U.S.)
- Amcor Plc (Switzerland)
- Constantia Flexibles (Austria)
- Klöckner Pentaplast (Germany)
- Graham Packaging Company (U.S.)
- AVERY DENNISON CORPORATION (U.S.)
- DS Smith (U.K.)
- Ball Corporation (U.S.)
- Coveris (Austria)
- Sealed Air (U.S.)
- Berry Global Inc. (U.S.)
- UFlex Limited (India)
- SIG (Switzerland)
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