Europe Sanitary Ware Market, By Type (Wash Basin, Western Toilets, Faucets, Showers, Cistern, Bathtubs, Urinals, Bathroom Accessories, Medicine Cabinets, Vanities, Bidets & Mirrors, and Others), Material (Ceramics, Metal, Glass, Acrylics Plastic and Perspex, and Others), Operating Mode (Manual and Automated), Shape (Rectangle, Square, Curved, Circle, Domed Top, Parallelogram, and Others), Color (White, Black, and Others), End-User (Residential, Commercial, Institutional, and Others), Distribution Channel (Offline and Online) - Industry Trends and Forecast to 2031.
Europe Sanitary Ware Market Analysis and Insights
The availability of a wider range of products is driving the market's expansion. Additionally, the market is further influenced by the growing consumer shift towards personalized and designer bathrooms. In addition to the expansions, R&D and the modernization of sanitary ware products in the market have opened up more business potential for manufacturers. The expansion in the real estate sector due to increasing rental office spaces and homes and the growing construction industry, due to which restroom construction is always on the rise, is accelerating the market growth.
Europe sanitary ware market is expected to reach USD 16,018.01 million by 2031 from USD 10,760.34 million in 2023, growing at a CAGR of 5.2% during the forecast period of 2024 to 2031.
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Million, Volume in Thousand Units
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Segments Covered
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Type (Wash Basin, Western Toilets, Faucets, Showers, Cistern, Bathtubs, Urinals, Bathroom Accessories, Medicine Cabinets, Vanities, Bidets & Mirrors, and Others), Material (Ceramic, Metal, Glass, Acrylic Plastic and Perspex, and Others), Operating Mode (Manual and Automated), Shape (Rectangle, Square, Curved, Circle, Domed Top, Parallelogram, and Others), Color (White, Black, and Others), End-User (Residential, Commercial, Institutional, and Others), Distribution Channel (Offline and Online)
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Countries Covered
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Finland, Sweden, Norway, Denmark, Netherlands, Germany, Belgium, Switzerland, Austria, and Rest of Europe
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Market Players Covered
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TOTO EUROPE GmbH, Kohler Co., Cersanit S.A., LAUFEN Bathrooms AG, Creavit, Geberit AG, LIXIL Corporation., Roca Sanitario, S.A, Jaquar India., Duravit AG, CERAMICA CATALANO SPA, Villeroy & Boch, BETTE GmbH & Co. KG, Eczacıbaşı Holding A.Ş., Lecico Egypt., Ideal Standard (U.K.) Ltd, GROHE AG, Saudi Ceramics Company, AQUACUBIC, and bthaüs among others
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Market Definition
Sanitary ware refers to the sanitary appliance installations such as water closets, faucets, and basins among others. They are generally made of ceramic or porcelain but also made from glass, metal, or any other material. Major companies have introduced various aesthetically pleasing designs to the eyes while maintaining their functionality.
They are used in residential, commercial, industrial, and other areas. Basic sanitation services are becoming a necessity, and their huge demand, especially due to this pandemic, has skyrocketed to remain healthy and hygienic. Demand from the rural areas is even more due to the boost provided by government initiatives
Europe Sanitary Ware Market Dynamics
This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Availability of Abundant Raw Materials
Many raw materials are used to manufacture sanitary ware products such as faucets, bathtubs, and showers. Different chemicals, minerals, oxidizing agents, and catalysts produce various sanitary ware products.
Soluble salts are aqueous organic complexes of metal cations. They are essentially used to decorate polished or unpolished vitreous ceramic tiles and various shades, which can be added by diluting the solution with water. Ceramic stains are used for coloration due to their high dispersion rate, which a calculated process can control. Dispersants are also used to deflocculate clay and its related suspended minerals instead of silicates and phosphates, as they can add unwanted alkalis to the system.
Opacifier is a key ingredient in manufacturing as it is cost-effective and absorbs less water while easily attaining small particle size. Zirconium silicate is generally used for this purpose. Frits are the main reason behind any ceramic glaze and are available in many compositions of different materials.
Apart from the general materials, special materials such as vitreous china are clay and used to make toilet bowls and tanks. It is a mix of different kinds of clay as ball and china clay, along with a fluxing agent. Toilet seats are made from a type of thermoplastic called polystyrene or a blend of wood and plastic. Fireclay, stainless steel, and other materials are used together when heavy-duty wares are required. Hence, ample accessibility of basic materials required for producing and manufacturing sanitary ware products is expected to drive the growth of the Europe sanitary ware market.
- Effectiveness of Vitreous China Material
Vitreous china is one of the most common materials used to manufacture sanitary ware products, although porcelain is also used for making sanitary wares. People perceive that there are two different materials, but they are made from the same material as vitreous china, and it is just a glazing technique that is added to porcelain at a later stage during the heating process. Earlier, ceramic material and metal objects were infused together to make a functional sink; after that, extreme heat was applied to the powdered glass, resulting in a liquid called vitreous enamel. This is used to coat objects and use as a glazing object on the porcelain.
Even though both materials cost the same, vitreous China is more effective in spill resistance, scraps, or other mishaps. Vitreous China provides far superior durability with additional strength at the same cost. Their mix creates a unique, clean, and elegant piece for any bathroom. In addition, it can be easily cleaned as it requires very low maintenance, and its low weight allows customers a large variety of customized products. Thus, due to the efficacy of vitreous china material, they are preferred widely in sanitary ware products, which is a major factor expected to drive the market growth.
Opportunity
- Integration of Modern Intelligent Technology
Smart homes have become a hot topic of conversation. With more and more millennials jumping on the bandwagon of buying homes, tech-savvy home products are in great demand. In the past few years, technology has evolved to such heights that they infuse every aspect of our lives, from lighting to refrigeration to security. Technology integration is also slowly inching toward our bathroom, which will provide us with comfort and convenience.
Sensor taps are the most common display that saves water and is eco-friendly. It automatically turns on and off by reading the hand movements of the user. Automatic toilets are also being introduced, which include a motion sensor, seat warmer, and water spritz. Automatic temperature shower-controlled technologies are also being presented to make the experience more comfortable and luxurious. Bathtubs with fancy lights, Wi-Fi, and Bluetooth music systems are also coming out, allowing users to relax completely after a long day. Hence, incorporating the latest and cutting-edge technology in bathroom products will further ease our lives and create an opportunity for the growth of the Europe sanitary ware market.
Restraint/Challenge
- High Production Cost
Competition in the sanitary ware sector has grown fiercely and will continue to grow. New players are continuously entering the market, disrupting the entire landscape. Various costs are involved ranging from fuel to manpower to raw materials. One of the major costs incurred is the increasing number of rejections at every stage. It may be rejected before the kiln or rejection after firing. It increases the total loss incurred by the company. Bulky materials require more manpower, higher fuel, and higher transportation costs.
Faults after firing and faults after casting add to the rework cost. Carelessness or unskilled manpower often causes low quality or deteriorating mould increases the cost of production. As a result, the company feels the heat to reduce its production and operational costs, leading to higher breakeven points. Further, depreciation charges and interest are also added to it.
Thus, the high production costs due to a diverse range of factors are a major challenge to the growth of the Europe sanitary ware market. This challenge can be alleviated by reducing the number of rejections in the firing stage to avoid costs. Machines and manpower should be optimally utilized to reduce production costs. Additionally, various process improvements can be made to increase production and avoid reworks. Weight reduction can also be done to reduce fuel consumption which can be achieved by model modification. Automation can also be integrated to avoid any downtime to reduce manual labor.
Recent Developments
- In April 2023, Villeroy and Boch launched new oval washbasins in the O.novo collection. This will help the company in expanding its product portfolio
- In March 2023, Bette will showcase her new bathroom products at the ISH trade fair in Frankfurt in main hall 3.1 Booth C 99. The German expert in titanium steel enameled shower trays, bathtubs, and sinks will also focus on products that bring freedom to the design of bathroom fixtures as simple, time-saving installation solutions. This will help the company expand its product line and grow in the market
Europe Sanitary Ware Market Scope
The Europe sanitary ware market is segmented into seven notable segments based on type, material, operating mode, shape, color, end-user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Wash Basins
- Western Toilets
- Faucets
- Showers
- Cisterns
- Bathtubs
- Urinals
- Bathroom Accessories
- Medicine Cabinets
- Vanities
- Bidets
- Mirrors
- Others
On the basis of type, the Europe sanitary ware market is segmented into wash basins, western toilets, faucets, showers, cisterns, bathtubs, urinals, bathroom accessories, medicine cabinets, vanities, bidets, mirrors, and others
Material
- Ceramic
- Metal
- Glass
- Acrylic Plastic and Perspex
- Others
On the basis of material, the Europe sanitary ware market is segmented into ceramic, metal, glass, acrylic plastic and perspex, and others.
Operating Mode
- Manual
- Automated
On the basis of operating mode, the Europe sanitary ware market is segmented into manual and automated.
Shape
- Rectangle
- Square
- Curved
- Circle
- Domed Tops
- Parallelograms
- Others
On the basis of shape, the Europe sanitary ware market is segmented into rectangle, square, curved, circle, domed tops, parallelograms, and others.
Color
- White
- Black
- Others
On the basis of color, the Europe sanitary ware market is segmented into white, black, and others.
End-User
- Residential
- Commercial
- Institutional
- Others
On the basis of end-user, the Europe sanitary ware market is segmented into residential, commercial, institutional, and others.
Distribution Channel
- Offline
- Online
On the basis of distribution channel, the Europe sanitary ware market is segmented into offline and online.
Europe Sanitary Ware Market Regional Analysis/Insights
The Europe sanitary ware market is segmented into seven notable segments on the basis of type, material, operating mode, shape, color, end-user and distribution channel.
The countries in the Europe sanitary ware market are Finland, Sweden, Norway, Denmark, Netherlands, Germany, Belgium, Switzerland, and Austria.
Germany is expected to dominate the Europe sanitary ware market as major companies are generating heavy revenue in the region. Along with this, manufacturers are launching innovative and luxury sanitary ware products, driving the market demand.
The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Sanitary Ware Market Share Analysis
The Europe sanitary ware market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the market.
Some of the major market players operating in the Europe sanitary ware market are TOTO EUROPE GmbH, Kohler Co., Cersanit S.A., LAUFEN Bathrooms AG, Creavit, Geberit AG, LIXIL Corporation., Roca Sanitario, S.A, Jaquar India., Duravit AG, CERAMICA CATALANO SPA, Villeroy & Boch, BETTE GmbH & Co. KG, Eczacıbaşı Holding A.Ş., Lecico Egypt., Ideal Standard (U.K.) Ltd, GROHE AG, Saudi Ceramics Company, AQUACUBIC, and bthaüs among others.
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