Europe Plant-Based Egg Market – Industry Trends and Forecast to 2031

Europe Plant-Based Egg Market Analysis and Size

Plant-based eggs are rich in calcium and vitamin B12 and contain low fat and zero cholesterol. Therefore, are preferred by many consumers for their health benefits and so are some of the driving factors expected to propel the market growth. Moreover, the growing demand for plant-based eggs among consumers owing to their health benefits coupled with the increasing trend of plant-based food and vegan food are the key factors driving the market growth. However, the high cost of plant-based eggs as compared to conventional eggs is restraining the market growth.

The Europe plant-based egg market is expected to reach USD 3,880,306.20 by 2031 from USD 260,538.35 in 2023, growing with a CAGR of 40.6% in the forecast period of 2024 to 2031.

Market Definition

The plant-based egg is an alternative to conventional eggs. They are not produced from hens but instead are produced by plant-based raw materials such as algae, legumes cereals, and others. The plant-based eggs replicate the functionality of conventional eggs. They are being used as an alternative to conventional egg breakfast items such as omelettes, scrambled eggs, and others. Moreover, they can also be used in homemade bakery items such as cakes and muffins. They serve the purpose of stabilization, gelation, emulsification, and others. Plant-based eggs offer various health benefits such as are cholesterol-free, alergen-free, and hence, are opted by the consumers suffering from health issues related to cholesterol or who suffer from egg allergy.

Europe Plant-Based Egg Market Dynamics

This section deals with understanding the market drivers, opportunities, challenges, and restrains. All of this is discussed in detail below:

Drivers

• Rising Vegetarian, Vegan, and Flexitarian Population

The shift in dietary preferences is reshaping the dynamics of the food industry, creating a demand for plant-based alternatives. Consumers are actively seeking sustainable and cruelty-free options, as they have become conscious of traditional egg production. There is a growing awareness of the environmental impact and ethical concerns associated with conventional egg production, consumers are turning to plant-based alternatives that offer a guilt-free and sustainable solution.

Health considerations are also playing an important role in steering consumers towards plant-based alternatives. The plant-based egg market benefits from the perception of being a healthier option, with lower cholesterol and saturated fat content. This aligns with the preferences of health-conscious individuals who are increasingly prioritizing plant-derived protein sources.

• Growing Awareness regarding Various Health Benefits of Plant-Based Foods

Consumers are increasingly recognizing the positive impact of plant-based diets on overall health, and this awareness is notably influencing their choices in the egg substitute market. One key driver behind the surge in demand for plant-based eggs is the increasing acknowledgment of the health benefits linked to plant-derived proteins. Plant-based eggs, often sourced from ingredients such as mung beans or chickpeas, provide a protein-rich alternative to traditional animal-based eggs. Furthermore, the emphasis on heart health and cholesterol management is contributing to the rise in plant-based egg consumption. Unlike conventional eggs, plant-based alternatives typically contain lower levels of saturated fats and cholesterol, appealing to health-conscious consumers who are proactively managing their cardiovascular well-being.

• Increase in the Number of Product Launches by Key Players for the Plant-Based Egg Products

The growing awareness among consumers about the health benefits offered by plant sources that can be used as a substitute for animal protein led the manufacturers to launch new and innovative plant-based egg products to meet the growing demand among consumers.

The heightened competition among food manufacturers to capture market share has accelerated the pace of product launches. Companies are striving to differentiate themselves through unique formulations, textures, and flavors, creating a dynamic and innovative market space. This competition has not only expanded product offerings but has also driven improvements in taste and texture, making plant-based eggs more appealing to a broader consumer base and thus expected to drive to grow of the market demand in the forecast period.

Opportunity

• Easy Availability of Raw Materials for the Products of Plant-Based Eggs

As consumer preferences continue to shift towards sustainable and cruelty-free alternatives, the plant-based egg industry is poised for significant growth, propelled by the abundant and accessible raw materials that form the foundation of these products.

One key advantage of plant-based eggs is their reliance on readily available raw materials, primarily sourced from plant proteins such as soy, peas, and mung beans. The easy accessibility of these ingredients ensures a stable and cost-effective supply chain, mitigating concerns related to price volatility and scarcity. This availability contributes to the affordability of plant-based eggs and fosters scalability in production, meeting the increasing demand in the market.

Restraints/Challenges

• Limited Presence of Indigenous Producers

The scarcity of indigenous producers poses a challenge to the diversity of plant-based egg products available in the market. Limited local participation often results in a narrower range of culturally tailored alternatives, missing out on regional preferences and culinary traditions. This hampers consumer choice and also inhibits the industry's potential for widespread adoption. In addition, the absence of local players can lead to higher transportation costs and longer supply chains, affecting the overall cost-efficiency of plant-based egg products.

Moreover, the reliance on a handful of non-indigenous producers may create vulnerabilities in the supply chain. Any disruptions, whether due to geopolitical factors or unforeseen events, can have cascading effects on the availability and pricing of plant-based egg products.

This lack of diversity in production sources leaves the market exposed to risks that could be mitigated by a more decentralized and regionally distributed network of producers. The less availability of domestic manufacturers and also the less availability of products in online platforms acts as a major restraint for the market growth.

• Higher Prices of Plant-Based Egg Products

One of the primary implications of higher prices is the potential deterrent effect on consumer adoption. Price sensitivity becomes a critical factor influencing purchasing decisions as plant-based diets become more mainstream. Elevated prices of plant-based egg products may hinder their accessibility, particularly for price-conscious consumers who are crucial for market expansion. This dynamic challenges the market by limiting its reach and slowing down the pace of mainstream acceptance.

Recent Developments

• In May 2020, Crackd expanded its distribution within the U.K. by adding its products to Morrisons, a chain of supermarkets in the U.K.
• In February 2021, Follow Your Heart announced that it has entered a 50-year milestone with the launch of a total brand refresh which will support them to meet the demand for plant-based foods. It helped the company to gain a customer base

Europe Plant-Based Market Scope

The Europe plant-based egg market is categorized based on plant-based egg type, form, base ingredient, function, application, packaging type and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Plant-Based Egg Type

• Full Egg
• Egg Yolk
• White Egg

On the basis of plant-based egg type, the market is segmented into full egg, egg yolk, and white egg.

Form

• Powder
• Liquid
• Others

On the basis of form, the market is segmented into powder, liquid, and others.

Base Ingredient

• Green Pea
• Chick Pea
• Tofu
• Others

On the basis of base ingredient, the market is segmented into green pea, chick pea, tofu, and others.

Function

• Partial Egg Replacement
• Full Egg Replacement
• Egg Wash Substitute
• Others

On the basis of function, the market is segmented into partial egg replacement, full egg replacement, egg wash substitute, and others.

Application

• Breakfast Application
• Homemade Bakery Applications
• Others

On the basis of application, the market is segmented into breakfast application, homemade bakery applications, and others.

Packaging Type

• Bottles
• Pouches
• Tetra Packs
• Others

On the basis of packaging type, the market is segmented into bottles, pouches, tetra packs, and others.

Distribution Channel

• Store Based Retailer
• Non-Store Based Retailer (Online)

On the basis of distribution channel, the market is segmented into store based retailer and non-store based retailer (online).

Europe Plant-Based Egg Market Regional Analysis/Insights

The Europe plant-based egg market is segmented on the basis of plant-based egg type, form, base ingredient, function, application, packaging type and distribution channel.

The countries covered in Europe plant-based egg market report are France, Russia, Netherlands, U.K., Germany, Italy, Spain, Turkey, Belgium, Switzerland, and Rest of Europe.

U.K. is expected to dominate the Europe plant-based egg market due to the rising demand for vegan food.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Europe Plant-Based Market Share Analysis

The Europe plant-based egg market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the market.

Some of the major players operating in the Europe plant-based egg market are Follow Your Heart, Alternative Foods, Eat Just, Inc., Crackd, Bonsan, Clearspot, Neggst Foods GmbH, and Ouvegg (Hevo Group) among others.

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