Europe Meditation Market, By Product (Meditation Apps and Accessories), Type (Progressive Relaxation/Body Scan Meditation, Mindfulness Meditation, Breath Awareness Meditation, Spiritual Meditation/ Transcendental Meditation, Zen Meditation, Kundalini Yoga, Metta Meditation, and Others), Application (Stress Management, Anxiety and Depression Management, Management of Cardiovascular Disorders, Improve Immunity, General Health Management, and Others) Industry Trends and Forecast to 2030.
Europe Meditation Market Analysis and Insights
The rising prevalence of mental disorders such as depression and anxiety and increasing health expenditure have accelerated the need for meditation apps and programs worldwide. The surge in innovations and technologies is also propelling the market's growth.
On the other hand, strategic initiatives by market players, the surge in technological advancement and app development, increased adoption of smartphones, and growing reliance on the digital platform may act as an opportunity for market growth.
However, the high cost of meditation and low penetration of meditation in emerging economies are expected to restrain market growth.
The rising demand for meditation apps and accessories is expected to grow in Europe's market. Data Bridge Market Research analyses that the Europe meditation market will grow at a CAGR of 15.0% from 2023 to 2030.
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2020 - 2016)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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By Product (Meditation Apps and Accessories), Type (Progressive Relaxation/Body Scan Meditation, Mindfulness Meditation, Breath Awareness Meditation, Spiritual Meditation/ Transcendental Meditation, Zen Meditation, Kundalini Yoga, Metta Meditation, and Others), Application (Stress Management, Anxiety and Depression Management, Management of Cardiovascular Disorders, Improve Immunity, General Health Management, and Others).
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Countries Covered
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Germany, France, U.K., Italy, Spain, Russia, Turkey, Belgium, Netherlands, Switzerland, Sweden, Poland, Norway, Finland, and the rest of Europe.
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Market Players Covered
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Gaia House, Calm, Headspace Inc., Simple Habit, MEDITOPIA Heartfulness Institute Denmark, Aura Health, Insight Network Inc., OSHO afroz, Assisi Retreats, Breethe, Daily Meditation Berlin, Hridaya Yoga, Shanti-Som, London Meditation Centre, Reflectly SOLTERRENO, MasQi, SYNCTUITION LLC, Isha Life UK & Europe, Vipassana-Vereinigung e.V., kalmhorizons.com, Vipassana Trust – Dhamma Dip, Sharpham Trust, Sanity & Self, and The Health Spa – Witherdens Hall Organic Spa Retreat Dhanakosa, among others.
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Market Definition
Meditation can be defined as a set of techniques that are intended to encourage a heightened state of awareness and focused attention.
Studies have examined how meditation may be helpful for various conditions, such as high blood pressure, certain psychological disorders, and pain.
The benefits of meditation are manifold - a calm mind, focused attention, good concentration power, clarity of thoughts and feelings, balanced emotions in stressful situations, improved communication skills, the birth of new skills and talents, unshakeable inner strength, healing powers, ability to connect to an inner source of energy, relaxation, rejuvenation, and even the ability to attract good luck.
Europe Meditation Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Growth in the Awareness Among Population
The growing number of meditation practitioners worldwide is expected to accelerate the demand in the Europe meditation market, thus may boost the market's growth.
Thus, market players' innovative steps and technological advancements to improve the quality and efficiency of therapeutic research for MSDs are expected to drive market growth in the coming years.
- Tremendous Benefits of Meditation
Public interest in meditation has soared over the years, and for a good reason. Various studies have shown that practicing mindfulness and meditation improves concentration/focus and emotional regulation. It has also been scientifically proven to improve anxiety levels, reduce blood pressure, lower the risk of depression, and increase body satisfaction.
Therefore, the tremendous benefits of meditation, which aids in improving various health conditions, may act as a driver for the growth of the Europe meditation market.
Opportunity
- Surge in Technological Advancement and App Development
Incorporating technology into meditation practice has only made it more accessible to many. The latest developments aim to reinforce the use of technology in meditation and mindfulness.
Social meditation can help people connect with their own and the group's knowledge by facilitating emotional resonance in groups. This fosters a caring culture that is powerful support for effective practice and a sense of belonging and learning within the community, rendering the meditation experience more joyful, meaningful, and long-lasting. Therefore, the surge in technological advancement and app development is expected to create opportunities for the market.
Restraint/Challenge
- Alternatives of Meditation
There are myriad alternatives to meditation available, which also helps people in managing stress and anxiety issues, such as journaling.
All these diagnostic, as well as therapeutic procedures, involve high costs. Thus, the alternatives to meditation are expected to restrain market growth.
COVID-19 Impact on the Europe Meditation Market
The Coronavirus disease (COVID-19) pandemic enormously impacted the meditation market. Demand for meditation and applications is anticipated to increase due to a surge in anxiety and depression during the coronavirus pandemic. The hike in the subscription costs of meditations apps has been observed during the pandemic.
Mental disorders such as anxiety rose during the Europe pandemic, increasing the demand for meditation apps worldwide. The strategic initiatives by key market players, such as providing free subscriptions during the pandemic, helped people adopt meditation practices. Nonetheless, people worldwide resort to meditation via various modes, be it apps, programs, online workshops, or seminars, expecting robust growth in the meditation market.
Recent Developments
- In October 2022, Sharpham Trust launched the 40@40 campaign to "make mental health and well-being for all a Europe priority," leading to World Mental Health Day. The 40@40 initiative was a supplement to The Trust's already-existing bursary program, supported by donations and provides discounted retreat spaces each year. This will aid the group in getting more publicity.
- In September 2021, MAISON ILA introduced its meditation program in France. The launch resulted in expanding the meditation program across North America and a rise in patients and revenue.
Europe Meditation Market Scope
The Europe meditation market is segmented on the basis of seven segments: type, product, and application. The growth will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and insights to help them make strategic decisions to identify core market applications.
Type
- Progressive Relaxation/Body Scan Meditation
- Mindfulness Meditation
- Breath Awareness Meditation
- Spiritual Meditation/ Transcendental Meditation
- Zen Meditation
- Kundalini Yoga
- Metta Meditation
- Others
On the basis of type, the Europe meditation market is segmented into progressive relaxation/body scan meditation, mindfulness meditation, breath awareness meditation, spiritual meditation/ transcendental meditation, zen meditation, kundalini yoga, metta meditation, and others.
Product
- Meditation Apps
- Accessories
On the basis of product, the Europe meditation market is segmented into meditation apps and accessories.
Application
- Stress Management
- Anxiety and Depression Management
- Management of Cardiovascular Disorders
- Improve Immunity
- General Health Management
- Others
On the basis of application, the Europe meditation market is segmented into stress management, anxiety and depression management, management of cardiovascular disorders, improve immunity, general health management, and others.
Europe Meditation Market Regional Analysis/Insights
The Europe meditation market is analyzed, and market size insights and trends are provided by region, type, product, and applications referenced above.
The countries covered in the Europe meditation market report are Germany, France, U.K., Italy, Spain, Russia, Turkey, Belgium, Netherlands, Switzerland, Sweden, Poland, Norway, Finland, and the rest of Europe.
U.K. is expected to dominate the market due to increasing initiatives by market players and the utilization of modern technological apps for meditation.
The country section of the report also provides individual market-impacting factors and changes in regulations in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, disease epidemiology, and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Europe brands and their challenges faced due to large or scarce competition from local and domestic brands' impact on sales channels are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Meditation Market Share Analysis
The Europe meditation market competitive landscape provides details on the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, the Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies focus on the Europe meditation market.
Some of the major players operating in the Europe meditation market are Gaia House, Calm, Headspace Inc., Simple Habit, MEDITOPIA Heartfulness Institute Denmark, Aura Health, Insight Network Inc., OSHO afroz, Assisi Retreats, Breethe, Daily Meditation Berlin, Hridaya Yoga, Shanti-Som, London Meditation Centre, Reflectly SOLTERRENO, MasQi, SYNCTUITION LLC, Isha Life UK & Europe, Vipassana-Vereinigung e.V., kalmhorizons.com, Vipassana Trust – Dhamma Dip, Sharpham Trust, Sanity & Self, The Health Spa – Witherdens Hall Organic Spa Retreat Dhanakosa, among others.
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