Europe Influencer Marketing Platform Market, By Offering (Solutions, Services), Application (Campaign Management, Analytics and Reporting, Search and Discovery, and Compliance Management), Organization Size (Small Scale Organizations, Medium Scale Organizations, and Large Scale Organizations), End-User (Retail and Consumer Goods, Fashion & Lifestyle, Healthiness & Wellness, Ad-Tech, Agencies and Public Relations, BFSI, and Travel and Tourism) - Industry Trends and Forecast to 2030.
Europe Influencer Marketing Platform Market Analysis and Size
An influencer marketing platform is designed to assist brands with their influencer marketing campaigns. They are widely used in various applications, including campaign management, analytics and reporting, fraud detection, and influencer relationship management. This platform aids in the creation of brand image among the population as well as in reaching the target audience. The growing trends of influencer marketing campaigns and increasing social media users across the globe are the prime factors driving the Europe influencer marketing platform market. Moreover, rapid growth in features of influencer marketing software is expected to fuel the market's future growth.
Data Bridge Market Research analyses that the Europe influencer marketing platform market is expected to reach USD 8,152.75 million by 2030, at a CAGR of 14.9% during the forecast period. The Europe influencer marketing platform market report also covers pricing analysis, patent analysis, and technological advancements in depth.
|
Report Metric
|
Details
|
|
Forecast Period
|
2023 to 2030
|
|
Base Year
|
2022
|
|
Historic Years
|
2021 (Customisable to 2020-1015)
|
|
Quantitative Units
|
Revenue in USD Million, Volumes in Units, Pricing in USD
|
|
Segments Covered
|
By Offering (Solutions, Services), Application (Campaign Management, Analytics and Reporting, Search and Discovery, and Compliance Management), Organization Size (Small Scale Organizations, Medium Scale Organizations, and Large Scale Organizations), End User (Retail and Consumer Goods, Fashion & Lifestyle, Healthiness & Wellness, Ad-Tech, Agencies and Public Relations, BFSI, and Travel and Tourism)
|
|
Countries Covered
|
U.K., Germany, France, Spain, Italy, Denmark, Sweden, Netherlands, Switzerland, Russia, Poland, Norway, Finland, Belgium, Turkey, and the rest of Europe
|
|
Market Players Covered
|
Upfluence, Klear, Brandwatch, Impact, SocialEdge, Inc., ONALYTICA, Insense, Aspire, Mavrck, ZINE Ltd., Captiv8, Lefty, Obvious.ly, TAKUMI, Quotient Technology Inc., LAUNCHMETRICS, TRAACKR, TAGGER, LINQIA, INC., Intellifluence, Buzzoole, Influencer, Influence4You, Rolique - Software development company, and GEMSSY TECHNOLOGIES SOCIEDAD LIMITADA (HEEPSY) and others
|
Market Definition
Influencer marketing platforms employ smart algorithms to make the process easier for brands and agencies seeking influencers via massive searchable databases of potential influencers. It also helps manage brand or business campaigns from start to finish. Today, an influencer marketing platform is seen as an alternative for brands as these platforms focus on more strategic work and nurturing brands' relationships with influential global partners. Several influencer marketing platforms provide matchless features like relationship management, campaign management, third-party analytics, influencer marketplaces, and influencer content amplification.
Europe Influencer Marketing Platform Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Rapid growth in features of influencer marketing software
The influencer marketing software offered by the market players in Europe, the influencer marketing platform, is continuously funded by private businesses. Due to this, there is rapid growth in the features of these platforms. This rapid growth in these platform features allows the brands to choose influencers from the platform data sets for their respective campaign. Various market players are increasing the features of their offered influencer marketing platforms as these upgrades enable fluid brand campaigning and marketing. The rapid growth in features of influencer marketing platforms is thus allowing the market player to get various contracts from brands. Thus, rapid growth in the features of influencer marketing platforms is expected to drive the Europe influencer marketing platform market.
- Growth in the trend of influencers' marketing campaigns
The presence of a high number of social media users across Europe has allowed different brands for sectors, such as retail & consumer goods, fashion & lifestyle, health & wellness, and ad tech, among others, to utilize influencer marketing platforms to target this user for their offered products. The brands select platforms offered by market players under the Europe influencer marketing platform market for their product campaign to boost their sales and product promotions in Europe. This growing trend of influencer marketing campaigns by the brands to increase market penetration using regional influencers and brand ambassadors is expected to drive the market.
Opportunity
- High investment from private businesses into an influencer marketing platform
The importance of influencer marketing platforms is increasing rapidly as it helps brands or businesses to find social media influencers at scale. These platforms streamline the management of a given campaign from campaign initiations to completion. An influencer with sizable fans on social media sites can inspire the masses to increase awareness of the products or services of the brands or businesses they collaborate with. Brands leverage influencers' potential to increase their brand awareness and outperform competitors. This increase the importance of influencer marketing platform, and private business across the globe understand this, which result in high investment from their end in influencer marketing platform offered in the Europe influencer marketing platform market.
Restraint/Challenge
- Mistrust among consumers regarding online advertisement
Consumer trust in traditional advertising has decreased during the last decades. Therefore, advertisers constantly seek new ways of promoting products and services to consumers. Social media platforms have become a suitable environment that, through native advertising, provides less intrusive ways of advertising than traditional media outlets. Furthermore, social media influencers (SMIs) popularity has grown exponentially in recent years. SMIs play a complex role because they are simultaneously celebrities, experts, and fellow consumers. As potential opinion leaders, SMIs are assumed to be able to influence their audiences' opinions and choices through their expertise, authentic identities, and intimate bonds with their online communities. Today, advertisers are investing an increasingly greater portion of their budgets in influencer marketing because SMIs can generate brand engagement at a fraction of the cost of traditional advertising campaigns. SMIs are typically compensated for promoting brands in their posts, stories, and lifestyle. But, the mistrust among consumers and social media users regarding influencers' recommendations or online advertisements is gradually increasing due to numerous false marketing and promotion incidents. This is expected to restrain the growth of the Europe influencer marketing platform market.
Post-COVID-19 Impact on Europe Influencer Marketing Platform Market
COVID-19 created a broad impact on the Europe influencer marketing platform market positively. Due to the shutdown at the global level, the importance of influencer marketing platforms increased exponentially. As the influencers were able to bond more with their followers and increase the number of followers, the brands have now utilized to increase brand awareness and product marketing. Moreover, increasing partnerships, acquisitions, and collaboration among market players and increasing social media users across the globe are expected to fuel market growth further. Also, the growth has been high since the market opened after COVID-19, and it is expected that there will be considerable growth in the sector. The market players are conducting multiple research and development activities to improve the technology involved in the product. With this, the companies will bring advancement and innovation to the market.
Recent Developments
- In December 2022, Mavrck announced that the company had been awarded as a top influencer marketing platform for enterprise brands on the software review site G2. This recognition will allow the company to promote its offering and platform under the Europe influencer marketing platform market
- In June 2021, Captiv8 announced that the company had been awarded Best Influencer Marketing Platform" at the 2022 Influencer Marketing Awards. This recognition has allowed the company to gain more popularity and contract from influencer businesses across the globe. The company has increased its services and penetration after this award under the Europe influencer marketing platform market
Europe Influencer Marketing Platform Market Scope
Europe influencer marketing platform market is segmented based on offering, organization size, application, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING
- Solutions
- Services
On the basis of offering, the Europe influencer marketing platform market has been segmented into solutions and services.
EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION
- Campaign Management
- Analytics & Reporting
- Search & Discovery
- Compliance Management
- Others
On the basis of application, the Europe influencer marketing platform market has been segmented into campaign management, analytics & reporting, search & discovery, compliance management, and others.
EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATIONS SIZE
- Small Scale Organizations
- Medium Scale Organizations
- Large Scale Organizations
On the basis of organization size, the Europe influencer marketing platform market has been segmented into small scale organizations, medium scale organizations, and large scale organizations.
EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY END USER
- Retail & Consumer Goods
- Fashion & Lifestyle
- Healthiness & Wellness
- Ad-Tech
- Agencies & Public Relations
- BFSI
- Travel & Tourism
- Others
On the basis of end user, the Europe influencer marketing platform market has been segmented into retail & consumer goods, fashion & lifestyle, healthiness & wellness, ad-tech, agencies & public relations, BFSI, travel & tourism, and others.
Regional Analysis/Insights
The Europe influencer marketing platform market is analyzed, and market size insights and trends are provided by country, offering, application, end-user, and organization size, as referenced above.
The countries covered in the Europe influencer marketing platform market report are Germany, France, U.K., Italy, Spain, Russia, Turkey, Belgium, Netherlands, Switzerland, and the rest of Europe.
Germany is expected to dominate the Europe influencer marketing platform market due to the high presence of social media users and numerous influencers targeting each influencer marketing sector, such as retail & consumer goods, fashion & lifestyle, and ad tech.
The country section of the report also provides individual market-impacting factors and market regulation changes that impact the market's current and future trends. Data points like downstream and upstream value chain analysis, technological trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Influencer Marketing Platform Market Share Analysis
Europe influencer marketing platform market competitive landscape provides details by a competitor. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies focusing on the Europe influencer marketing platform market.
Some of the major players operating in the Europe influencer marketing platform market are Upfluence, Klear, Brandwatch, Impact, SocialEdge, Inc., ONALYTICA, Insense, Aspire, Mavrck, ZINE Ltd., Captiv8, Lefty, Obvious.ly, TAKUMI, Quotient Technology Inc., LAUNCHMETRICS, TRAACKR, TAGGER, LINQIA, INC., Intellifluence, Buzzoole, Influencer, Influence4You, Rolique - Software development company, and GEMSSY TECHNOLOGIES SOCIEDAD LIMITADA (HEEPSY), and others.
SKU-