Europe Electric Bike (E-Bike) Market, By Battery Type (Lithium-Ion, Lithium-Ion Polymer, Nickel Metal Hydride, Lead Acid, Sealed Lead Acid and Others), Hub Motor Location (Mid Drive Hub Motor, Rear Hub Motor and Front Hub Motor), Mode (Pedal Assist and Throttle), Battery Power (Under 750W, and 750W-1500W, and above 1500W), Class (Class I, Class II, and Class III), Usage (City/Urban, Mountain/Trekking Bikes, Racing, Cargo and Others) Speed (Upto 25Km/hr, and 25-45Km/hr), Component (Battery, Motor, Frame, Display, Tire, Throttle, Light and Reflector, and Others), Application (Utility, Leisure, and Speed), Gender (Men, Women, and Unisex) - Industry Trends and Forecast to 2031.
Europe Electric Bike (E-Bike) Market Analysis and Size
The electric bike (E-Bike) market continues to surge with the latest advancements and technologies driving growth. Innovations such as lightweight batteries, powerful motors, and integrated smart features are transforming the riding experience. Enhanced safety features and longer battery life are enticing more consumers to embrace e-bikes as a sustainable and convenient mode of transportation, fueling the market's expansion.
The Europe electric bike (E-Bike) market size was valued at USD 4.60 billion in 2023, is projected to reach USD 8.84 billion by 2031, with a CAGR of 8.5% during the forecast period 2024 to 2031. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2024 to 2031
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Base Year
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2023
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Historic Years
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2022 (Customizable to 2016-2021)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Battery Type (Lithium-Ion, Lithium-Ion Polymer, Nickel Metal Hydride, Lead Acid, Sealed Lead Acid and Others), Hub Motor Location (Mid Drive Hub Motor, Rear Hub Motor and Front Hub Motor), Mode (Pedal Assist and Throttle), Battery Power (Under 750W, and 750W-1500W, and above 1500W), Class (Class I, Class II, and Class III), Usage (City/Urban, Mountain/Trekking Bikes, Racing, Cargo and Others) Speed (Upto 25Km/hr, and 25-45Km/hr), Component (Battery, Motor, Frame, Display, Tire, Throttle, Light and Reflector, and Others), Application (Utility, Leisure, and Speed), Gender (Men, Women, and Unisex)
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Countries Covered
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Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe
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Market Players Covered
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Accell Group (Netherlands), AIMA Ebike (U.K.), Jiangsu Xinri E-Vehicle Co.,Ltd (China), ITALJET S.P.A. (Italy), Riese & Müller GmbH (Germany), F.I.V. E. Bianchi S.p.A. (Italy), Kawasaki Motors Corp. (U.S.), Yadea Technology Group Co.,Ltd. (China), Giant Bicycles (Taiwan), Trek Bicycle Corporation (U.S.), Rad Power Bikes Inc. (U.S.), and Yamaha Motor Co., Ltd. (Japan)
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Market Opportunities
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Market Definition
An electric bike (E-Bike) is a bicycle equipped with an electric motor to assist propulsion. It combines traditional pedaling with motorized assistance, providing riders with the option to pedal manually or rely on the motor for added power. E-bikes are eco-friendly alternatives to conventional vehicles, offering convenience, efficiency, and reduced environmental impact, making them increasingly popular for commuting and leisure activities.
Europe Electric Bike (E-Bike) Market Dynamics
Drivers
- Rising Traffic Congestion and Urbanization
Rapid urbanization and congested city roads have sparked a surge in demand for nimble and efficient commuting options. E-bikes emerge as a compelling solution, offering convenience and agility in navigating through dense urban environments. For instance, in cities such as Amsterdam and Tokyo, where traffic congestion is a persistent issue, the popularity of e-bikes has soared, showcasing their potential to alleviate transportation challenges and drive market growth.
- Expansion of Tourism Sector
The growing tourism sector in the region catalyzes the electric bike market, driven by increased tourist numbers and resulting congestion. As destinations become more crowded, visitors seek convenient and eco-friendly transportation options, spurring demand for e-bikes. Moreover, heightened investments and expanding automotive industries, alongside rising disposable incomes, propel market growth. For instance, in popular tourist spots such as coastal towns, rental services offering e-bikes thrive amidst growing visitor footfall.
Opportunities
- Increasing Social Trends and Lifestyle Choices
E-bikes have become a symbol of contemporary urban living, blending sustainability with style. Their sleek designs and technological features cater to consumers seeking innovative, fashionable transportation solutions. For instance, brands such as VanMoof have capitalized on this trend, offering e-bikes with integrated smart technology and minimalist aesthetics. As more individuals prioritize eco-consciousness and seek to make a statement with their lifestyle choices, the e-bike market continues to thrive.
- Economic Growth in Emerging Markets
The economic expansion in emerging markets fuels the growth of the Europe e-bike market. As disposable incomes rise, a burgeoning middle class seeks convenient and cost-effective transportation solutions. This drives increased demand for electric bikes in Europe, as manufacturers capitalize on the opportunity to cater to this growing market segment. For instance, companies such as Bosch and Shimano are experiencing heightened sales as they supply components for e-bikes sold across Europe, underscoring the market's expansion.
Restraints/Challenges
- Maintenance and Service Costs
Maintenance and service costs for e-bikes, especially concerning electrical components, pose a significant barrier to market growth. The specialized nature of these requirements leads to higher expenses compared to traditional bicycles, discouraging potential buyers and limiting widespread adoption of electric bikes as a viable transportation option.
- Perception and Social Acceptance
Perception and social acceptance challenges hinder the widespread adoption of e-bikes. Traditional cyclists and some communities may stigmatize or resist e-bikes, impacting their market growth. Negative attitudes towards e-bikes persist despite their growing popularity, creating barriers to their acceptance and limiting their market penetration in certain demographics and regions.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In September 2022, Pedego unveiled the Pedego Avenue, boasting a robust 500-watt motor, balanced frame geometry, and integrated battery. Geared towards elevating cycling experiences, especially in challenging terrains, the Avenue promises reliability and efficiency
- In April 2022, EMotorad debuted Lil E and T-Rex+, blending technology with sustainability. Lil E, an electric kick-scooter, promises versatility with a range of 15 to 20 km, while T-Rex+ is a mountain bike designed for stability and comfort on rugged trails
- In April 2022, Pedego Electric Bikes expanded its presence in Orlando, Florida, with a new store catering to the surging demand for electric bikes. The store offers sales, rentals, and services, aiming to provide a holistic experience for customers in the region
- In October 2021, Yamaha Motors and Hero Motors Limited formed a partnership to manufacture Hub-mounted drive units for e-bikes. Under the agreement, Hero Motors held the majority share, signaling a strategic move to strengthen their presence in the electric bike market
Europe Electric Bike (E-Bike) Market Scope
The market is segmented on the basis of hub motor location, component, battery type, battery power, mode, class, type, application, and gender. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Battery Type
- Lithium-Ion
- Lithium-Ion Polymer
- Nickel Metal Hydride
- Lead Acid
- Sealed Lead Acid
- Others
Hub Motor Location
- Mid Drive Hub Motor
- Rear Hub Motor
- Front Hub Motor
Mode
- Pedal Assist
- Throttle
Battery Power
- Under 750W,
- 750W-1500W
- Above 1500W
Class
- Class I
- Class II
- Class III
Usage
- City
- Urban
- Mountain/Trekking Bikes
- Racing
- Cargo
- Others
Component
- Battery
- Motor
- Frame
- Display
- Tire
- Throttle
- Light and Reflector
- Others
Application
- Utility
- Leisure
- Speed
Gender
- Men
- Women
- Unisex
Speed
- Upto 25Km/hr
- 25-45Km/hr
Europe Electric Bike (E-Bike) Market Regional Analysis/Insights
The market is analysed and market size insights and trends are provided, hub motor location, component, battery type, battery power, mode, class, type, application, and gender as referenced above.
The countries covered in the market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and rest of Europe in Europe.
The U.K. is the fastest growing in the electric bike (E-Bike) market, propelled by growing consumer demand. With a robust market appetite, the country experiences exponential growth, fostering innovation and adoption of E-bikes as a sustainable and efficient mode of transportation.
Germany is expected to dominate the electric bike (E-Bike) market due to its robust automotive infrastructure and the significant presence of key industry players. Leveraging established facilities and expertise, Germany is poised to lead innovation and drive growth in this rapidly expanding sector.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Europe Electric Bike (E-Bike) Market Share Analysis
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Some of the major players operating in the market are:
- Accell Group (Netherlands)
- AIMA Ebike (U.K.)
- Jiangsu Xinri E-Vehicle Co.,Ltd (China)
- ITALJET S.P.A. (Italy)
- Riese & Müller GmbH (Germany)
- F.I.V. E. Bianchi S.p.A. (Italy)
- Kawasaki Motors Corp. (U.S.)
- Yadea Technology Group Co.,Ltd. (China)
- Giant Bicycles (Taiwan)
- Trek Bicycle Corporation (U.S.)
- Rad Power Bikes Inc. (U.S.)
- Yamaha Motor Co., Ltd. (Japan)
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