Europe Deodorant Market Segmentation, By Product Type (Spray, Creams, Roll-On, Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online Retail, Others), Packaging Material (Metal, Plastic, Others), End User (Men, Women, Others) – Industry Trends and Forecast to 2032
Deodorant Market Analysis
With the surge in female employment participation, there has been tremendous development in the demand for personal grooming products throughout the years. Furthermore, manufacturers' active promotional operations across various social media platforms will considerably aid the market's expansion. As a result, throughout the anticipated period, the market is expected to increase substantially.
Europe Deodorant Market Size
Europe deodorant market size was valued at USD 19.70 million in 2024 and is projected to reach USD 31.40 million by 2032, with a CAGR of 6.00% during the forecast period of 2025 to 2032.
Report Scope and Market Segmentation
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Attributes
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Deodorant Key Market Insights
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Segmentation
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Countries Covered
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Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and Rest of Europe
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Key Market Players
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Unilever (UK), Procter & Gamble (U.S.), Henkel AG & Co. KGaA (Germany), L'Oréal (France), Beiersdorf (Germany), group.loccitane (France), AVON PRODUCTS (UK), Elsa's Skincare (U.S.), SPEICK Natural Cosmetics (Germany), Weleda (Switzerland), Laverana GmbH & Co. KG (Germany), EO Products (U.S.), Indus Valley (India), Lavanila (U.S.), Sebapharma GmbH & CO. KG (Germany), Calvin Klein (U.S.), Burberry plc (UK), REVLON (U.S.), Dior (France) and Giorgio Armani S.p.A (Italy)
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Market Opportunities
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Europe Deodorant Market Definition
A deodorant is a chemical applied to the body to prevent or hide odour caused by bacterial breakdown of sweat in the armpits, groyne, and foot and vaginal secretions in some situations. They are highly used by men and women. They're usually based on alcohol. When we use them, they make our skin acidic, which makes germs less attracted to it. Moreover, they are getting popular amongst the millennial population, resulting in high utilization.
Deodorant Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
Drivers:
- High Requirement of Deodorants amongst Population
Increasing usage of non-aerosol deodorants and demographic factors, rising working population spending an ample amount of time outdoor is demanding deodorants to keep their body fresh, which are the major factors that are projected to create outstanding demand for the deodorant market during the forecasted period.
The rising popularity of stick and organic product will further propel the growth rate of deodorant market. Additionally, the increasing demand for personal grooming products, along with the rise in female workforce participation will also drive market value growth over forecasted timeframe. Furthermore, the aggressive promotional activities by the manufacturers through various social media platforms coupled with the proliferation of e-commerce retail channels also boosts the overall market’s growth.
Opportunities
- Innovations and Awareness
Furthermore, the innovation in new formats and fragrance such as the development of natural and aluminum-free deodorants along with rising number of marketing and promotional activities through social media further extend profitable opportunities to the market players in the forecast period of 2025 to 2032. Additionally, the rising consumer awareness regarding the content of the product will further expand the future growth of the deodorant market.
Restraints/Challenges
- Adverse Effects of Deodorant
Deodorants contain a variety of ingredients that can induce allergic reactions, such as aluminum compounds, cyclomethicone, and others, which will likely function as a market limitation factor for deodorant growth in the forecasted term. This factor will create hindrances for the growth of the deodorant market.
- High Costs
Furthermore, the product's high price is expected to put a dent in the market's growth among price-conscious consumers, limiting the deodorant market's expansion. This factor is anticipated to challenge the deodorant market growth rate.
- Availability Of Counterfeit Products
The availability of counterfeit products is expected to hamper the growth during the forecast period.
This deodorant market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the deodorant market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Europe Deodorant Market Scope
The deodorant market is segmented on the basis of product type, distribution channel, packaging material and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Spray
- Creams
- Roll-On
- Others
Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online Retail
- Others
Packaging Material
- Metal
- Plastic
- Others
End User
- Men
- Women
- Others
Deodorant Market Regional Analysis
The deodorant market is analyzed and market size insights and trends are provided by country, product type, distribution channel, packaging material and end user as referenced above.
The countries covered in the deodorant market report are Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, and Rest of Europe in Europe.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Deodorant Market Share
The deodorant market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to deodorant market.
Deodorant Market Leaders Operating in the Market Are:
- Unilever (UK)
- Procter & Gamble (U.S.)
- Henkel AG & Co. KGaA (Germany)
- L'Oréal (France)
- Beiersdorf (Germany)
- group.loccitane (France)
- AVON PRODUCTS (UK)
- Elsa's Skincare (U.S.)
- SPEICK Natural Cosmetics (Germany)
- Weleda (Switzerland)
- Laverana GmbH & Co. KG (Germany)
- EO Products (U.S.)
- Indus Valley (India)
- Lavanila (U.S.)
- Sebapharma GmbH & CO. KG (Germany)
- Calvin Klein (U.S.)
- Burberry plc (UK)
- REVLON (U.S.)
- Dior (France)
- Giorgio Armani S.p.A (Italy)
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