Asia-Pacific Healthcare Advertising Market – Industry Trends and Forecast to 2029

Asia-Pacific Healthcare Advertising Market Analysis and Size

Mobile advertising in the healthcare industry is contributing to the growth in Asia-Pacific region and the healthcare marketing industries within the region. The factors such as the increasing penetration of smartphones and the growing use of social media have encouraged healthcare companies to target customers through mobile advertising within the region. For instance, the Indian government launched national telemedicine service or eSanjeevni OPD on 2020, which completed about 1.3 crore teleconsultations for enhancing remote patient monitoring services for long-term care services. This factor is also expect to boost the growth of the market over the forecasted period

Asia-Pacific healthcare advertising market was valued at USD 7394.70 million in 2021 and is expected to reach USD 11348.55 million by 2029, registering a CAGR of 5.50% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Asia-Pacific Healthcare Advertising Market Scope and Segmentation

Market Definition

Establishing advertising communication and strategies enhances patients care by creating an open healthcare line between doctors and healthcare advertisers is referred as healthcare advertising. These services include mobile advertising, website advertising and other platforms.

Asia-Pacific Healthcare Advertising Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Increasing Demand Of Home Care Health Services

The growing senior population, which is more susceptible to various ailments and the rise of home care health services all contribute to market growth. The advertisements regarding various ailments and their effects on people have resulted in an increased demand for healthcare services across the region. Furthermore, governments' growing adoption of big data analytics to initiate advertisements within the region is also fueling the market's growth. The rising disposable income of the population will further positively impact the market's growth rate during the forecast period.

Opportunities

• Adoption of Various Advanced Technologies

The increased adoption of various advanced technologies is further estimated to generate lucrative opportunities for the market, which will further expand the market’s growth rate in the future. Advanced technologies such as artificial intelligence, machine learning, and big data analytics are being used for advertisements. These technologies are rising worldwide due to their expanding use across numerous healthcare industries.

Restraints/Challenges

• High Implementation Costs

Advertising and other related activities such as printed advertising, require or demands a significant financial investment. Therefore, the high costs as well as the investments required, are further expected to obstruct market growth over the forecast period.

• Stringent Regulations

The stringent regulations made by the government regarding healthcare advertising such as in the welfare of retargeting patients and sharing their personal information, may hinder the growth of the market.

This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Covid-19 Impact on Healthcare Advertising Market

The rapid COVID-19 proliferation has a negative impact on the market. Firm closures and strict lockdowns have badly impacted nearly every industry in the world. Companies in the healthcare advertising system market have developed effective solutions in a matter of months as a result of the abrupt shift in working conditions. In the market for smart advertising, the largest media companies are increasingly investing in OTT services which are opening up value-grab opportunities for healthcare advertising regarding increased awareness for various ailments, including the pandemic. Moreover, increased ad spends on several clients, including TV viewership, can better meet customer expectations and are the resulting factors of the quickly evolving technology trends in the market.

Recent Developments

• In 2020, an Asia-Pacific based digital-based healthcare provider, Medi-assist healthcare services ltd. Launched its first TV campaign, “Apka Healthcare Buddy” this advertisement broadcasted on television and other platforms and focuses on the utilization of digital healthcare services and emergency situations.

Asia-Pacific Healthcare Advertising Market Scope

The healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and applications. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Traditional
• Television
• Print
• Radio
• Others
• Online
• Online advertising
• Search engine optimization
• Mobile first website
• Public Relations
• Publicity
• Sponsorships
• Community events
• Others
• Unique Branding and Awareness
• Internal Marketing
• Employer Marketing
• Meeting and presentation
• Business targets
• Others
• Physician Referrals
• Others

Form of Engagement

• Healthcare Facility
• Digital
• In Home/Person
• Others

Technology

• Telemedicine
• Artificial Intelligence
• Personal Data Tracking
• Others

Approach

• Detailing (Health Professionals)
• Direct-to-Customer Advertising

Format

• Display
• Search
• Video

Applications

• Pharmaceutical Advertising
• Biopharmaceuticals
• Vaccines
• Over-The-Counter Drugs
• Prescription Medicines
• Medical Device and Equipment
• Biotech Companies
• Medical Insurance
• Fitness and Diet Products
• Hygiene Products
• Others

Healthcare Advertising Market Regional Analysis/Insights

The healthcare advertising market is analyzed and market size insights and trends are provided by type, form of engagement, technology, approach, format, applications as referenced above.

The countries covered in the healthcare advertising market report are China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).

China dominates the healthcare advertising market because of the growing implementation of digital channels for advertising if several healthcare products are specific to the region's geriatric population. Moreover, increasing awareness among the increasing population regarding the medical insurance is also the factor boosting growth of the market within the region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Healthcare Advertising Market Share Analysis

The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.

Some of the major players operating in the healthcare advertising market are

• PUBLICIS GROUPE (France)
• Syneos Health. (U.S.)
• CDM New York (U.S.)
• Havas Health & You (U.S.)
• FCB Global, Inc. (U.S.)
• McCann (U.S.)
• VMLY&R (U.S.)
• Wunderman Thompson. (U.S.)
• AbelsonTaylor, Inc. (U.S.)
• TBWA\WorldHealth (U.S.)
• Thrive Health (Canada)
• Levo Healthcare Consulting, LLC (U.S.)
• Dobies Health Marketing (U.S.)
• Sagefrog Marketing Group, LLC (U.S.)
• Communications Strategy Group. (U.S.)
• Distill Health (U.S.)
• Trajectory Inc. (U.S.)

Research Methodology: Asia-Pacific Healthcare Advertising Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.

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