Global Prenatal Vitamin Supplement Market – Industry Trends and Forecast to 2030

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Prenatal Vitamin Supplement Market Analysis and Size

The essential factors contributing to the growth of the global prenatal vitamin supplement market in the forecast period of 2023 to 2030 include the rising awareness among pregnant women about the importance of a healthy diet and proper medication. Also, the escalating deficiency of minerals and vitamins in women resulting from their stress-filled lifestyles is significantly contributing to the market’s growth. Pregnant women actively seeking supplements to complement their diet, ensuring the optimal health of both themselves and their babies will also drive the market growth.

Data Bridge Market Research analyses that the global prenatal vitamin supplement market which was USD 584.31 million in 2022, is expected to reach USD 819.56 million by 2030, growing at a CAGR of 4.32% during the forecast period of 2023 to 2030. In 2023, the gummy segment will dominate the market as pregnant women are actively seeking supplements to complement their diet, ensuring the optimal health of both themselves and their babies. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Prenatal Vitamin Supplement Market Scope and Segmentation

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Market Definition

Prenatal vitamin supplement are the medication of multivitamin and iron product which are generally consumed to treat or prevent vitamin deficiency or even during pregnancy and are available in capsule, powder and gummy forms. They are highly beneficial for pregnant women as they maintain the health of both pregnant women and unborn baby.

Global Prenatal Vitamin Supplement Market Dynamics

Drivers

• Increasing Deficiency of Minerals and Vitamin in Women Due to their Stressful Lifestyle

Escalating deficiency of minerals and vitamins in women resulting from their stress-filled lifestyles is driving growth in the global prenatal vitamin supplement market. As women seek to address these deficiencies, especially during pregnancy, the demand for prenatal supplements rises. These products offer a convenient solution to replenish vital nutrients, ensuring the well-being of both mother and baby. This trend stimulates market expansion, innovation, and the development of customized formulations tailored to women's specific needs in high-stress environments.

• Rising Awareness about the Healthy Diet and Proper Medication among Pregnant Women

Rising awareness among pregnant women about the importance of a healthy diet and proper medication is a significant driver in the global prenatal vitamin supplement market. Pregnant women are actively seeking supplements to complement their diet, ensuring the optimal health of both themselves and their babies. This heightened awareness fuels the demand for prenatal vitamins, encouraging market growth and innovation as manufacturers develop products tailored to the specific nutritional needs of expectant mothers.

Opportunity

• Growing Trend of Certification in Prenatal Vitamin Supplements

Growing trend of certification in prenatal vitamin supplements presents a promising opportunity in the global prenatal vitamin supplement market. Certification, such as organic, non-GMO, or third-party testing, provides quality assurance and builds consumer trust. As more pregnant women prioritize product safety and efficacy, certified supplements offer a competitive edge. This trend fosters market growth by catering to the demand for reliable and health-conscious choices, creating a niche for certified prenatal vitamin supplements.

Restraint/Challenge

• Strict Norms and Regulations

Strict regulations in the global prenatal vitamin supplement market can pose challenges. Compliance with varying international and regional standards is complex and costly. Regulatory changes may necessitate product reformulation and additional testing, impacting time-to-market. Stringent labelling and advertising rules require transparency. Manufacturers may face regulatory hurdles and may limit innovation. These factors collectively contribute to the challenge of navigating a highly regulated market for prenatal vitamin supplements.

Recent Developments

• In April 2023, U.S. based company, Garden of Life, launched a new prenatal vitamin supplement containing probiotics and digestive enzymes
• In February 2023, U.K. based company, GSK Consumer Healthcare, launched a new prenatal vitamin supplement containing omega-3 fatty acids

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Prenatal Vitamin Supplement Market Scope

The global prenatal vitamin supplement market is segmented on the basis of dosage, distribution channel and product type. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Dosage

• Powder
• Capsule
• Gummy

Distribution Channel

• Hospital Pharmacies
• Online Pharmacies
• Supermarkets
• Drug Stores

Product Type

• Folic Acid
• Iron Supplements
• Calcium Supplements
• Essential Fatty Acid
• Others

Global Prenatal Vitamin Supplement Market Regional Analysis/Insights

Global prenatal vitamin supplement market is analysed and market size insights and trends are provided by dosage, distribution channel and product type as referenced above.

The countries covered in the global prenatal vitamin supplement market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa

North America is expected to dominate the prenatal vitamin supplement market due to factors such as higher penetration of dietary supplements and easy availability of quality products.

Asia-Pacific is expected to grow at the fastest rate during the forecast period of 2023 to 2030 rise in the disposable income and the rising disposable income and rapidly growing awareness regarding maternal care and health within the region. 

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and up-stream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Prenatal Vitamin Supplement Market Share Analysis

The prenatal vitamin supplement market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company's focus related to global prenatal vitamin supplement market.

Some of the major players operating in the global prenatal vitamin supplement market are:

• Biotics Research Corporation (U.S.)
• Church & Dwight Co., Inc. (U.S.)
• Country Life, LLC (U.S.)
• Garden of Life (U.S.)
• Rainbow Light (U.S.)
• MegaFood (U.S.)
• Metagenics Inc. (U.S.)
• Pharmavite. (U.S.)
• Thorne (U.S.)
• Procter & Gamble (U.S.)
• Nordic Naturals (U.S.)
• Abbott. (U.S.)
• Mead Johnson & Company LLC (U.S.)
• Bayer AG (Germany)
• Nestlé, S.A. (Switzerland)
• Swisse Wellness PTY LTD (Australia)
• Vitabiotics India. (India)
• Vox Nutrition (U.S.)
• Makers Nutrition, LLC. (U.S.)
• Exeltis USA, Inc. (U.S.)
• USANA Health Sciences, Inc. (U.S.)

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