Mercado de almofadas externas dos EUA – Tendências do setor e previsão para 2031

Análise e insights do mercado de almofadas externas dos EUA

O mercado dos EUA de almofadas para exterior está a registar um crescimento robusto, impulsionado pelo aumento dos gastos em viagens e turismo e pelos avanços tecnológicos. No entanto, o mercado enfrenta restrições, como a volatilidade nos preços das matérias-primas. Alguns dos desafios são a exigência de um elevado custo de manutenção no mercado. Navegar nestas dinâmicas será crucial para que as partes interessadas no mercado capitalizem as oportunidades e enfrentem os desafios de forma eficaz.

A Data Bridge Market Research analisa que o mercado de almofadas externas dos EUA deverá atingir os 592,14 milhões de dólares até 2031, face aos 436,75 milhões de dólares em 2023, crescendo com um CAGR de 4,1% durante o período de previsão de 2024 a 2031.

Definição de mercado

As almofadas exteriores são concebidas para utilização em espaços exteriores, como pátios, decks, jardins ou varandas. São normalmente feitos de materiais resistentes às intempéries para resistir a elementos como a chuva, o sol e o vento. Estas almofadas podem ser utilizadas para adicionar conforto e estilo a móveis de exterior, como cadeiras, bancos ou espreguiçadeiras. Geralmente apresentam capas feitas de tecidos duráveis, como acrílico ou poliéster, que são tratados para resistir ao desbotamento e ao bolor. Além disso, podem ter enchimento de espuma ou poliéster para maior conforto e suporte.  

Dinâmica do mercado de almofadas externas dos EUA

Esta secção trata da compreensão dos impulsionadores, oportunidades, restrições e desafios do mercado. Tudo isto é discutido em detalhe abaixo:      

Motoristas

• Avanços tecnológicos nas almofadas externas  

Technological advancements in outdoor cushions act as a major driver in the U.S. outdoor cushions market by significantly enhancing product durability, comfort, and aesthetics. Innovations in fabric technology, such as the development of weather-resistant, UV-resistant, and quick-drying materials, ensure that cushions can withstand various environmental conditions, extending their lifespan and maintaining their appearance over time. Also, advancements in manufacturing processes have led to the creation of more ergonomically designed cushions that provide better support and comfort. The incorporation of smart textiles and materials that are easier to clean and maintain further adds to consumer convenience and satisfaction. These technological improvements not only meet the growing demand for high-quality and durable outdoor furniture but also attract environmentally conscious consumers through the use of sustainable and eco-friendly materials. Enhanced online retail technologies and augmented reality (AR) applications also allow customers to visualize and customize their cushion choices before purchase, boosting e-commerce sales and expanding market reach. These combined factors make technologically advanced outdoor cushions highly appealing, thereby driving market growth.

For instance,

• In May 2024, according to the blog published by F&J Outdoors, outdoor chair cushions have undergone transformative advancements from simple materials like straw to sophisticated synthetic fibers engineered for durability and weather resistance. Innovations in material technology not only focus on UV protection and water repellency but also aim to enhance longevity through resistance to mold and fading. Progress in fabric technology has greatly improved the functionality and aesthetic appeal of outdoor chair cushions. Innovations in material science have led to the development of UV-resistant fabrics that prevent fading and degradation from prolonged sun exposure. This enhancement in weather resistance guarantees that the vibrant colors and patterns of the cushions remain as vivid as the day they were purchased. These advanced fabrics also boast properties that resist mold, mildew, and stains, which are essential for maintaining the pristine condition of outdoor furnishings
• In May 2023, according to the blog published by ECO Tech, Solution-dyed acrylic is one of the most popular types of outdoor furniture cushions, highly durable and resistant to fading, mold, mildew, and stains, making it an ideal choice for outdoor furniture, available in a wide range of colors, patterns, and textures, making it easy to find a fabric that complements your outdoor decor. Polyester is a versatile and affordable outdoor furniture cushions commonly used in outdoor furniture, remains a popular choice for outdoor furniture due to its affordability and wide range of color and pattern options. Olefin stands out as a reliable and practical cushion fabric for outdoor furniture. Its durability, resistance to fading and stains, and quick-drying properties make it well-suited for outdoor use, olefin is exceptional resistance to stains and mildew. Sunbrella is a premium outdoor cushion fabric known for its durability and resistance to fading, stains, and mildew, made from solution-dyed acrylic and is available in various colors, patterns, and textures, designed to withstand even the harshest weather conditions, making them a popular choice for outdoor furniture. Vinyl is a synthetic material that is commonly used in outdoor furniture cushions, highly durable and resistant to moisture, stains, and fading, easy to clean and maintain, making them a practical choice for outdoor furniture. Vinyl fabric is also highly durable and able to withstand the elements. Different fabrics are developed now a day for versatile outdoor cushions which boost up the market growth
• In August 2020, according to the report published by EIT Health, the most significant advancements in cushion bond technology is the improvement in durability. Traditionally, cushions would lose their shape and support over time, leading to discomfort and the need for replacement. However, with the integration of innovative materials and manufacturing techniques, cushion bond technology has revolutionized the longevity of cushions. These advancements ensure that cushions retain their shape and support for extended periods, providing long-lasting comfort and eliminating the need for frequent replacements. Cushion bond technology has also made significant strides in temperature regulation. Traditional cushions often trap heat, leading to discomfort, especially during hot weather or prolonged sitting periods. However, with the integration of innovative materials that promote breathability and heat dissipation, modern cushions can now regulate temperature effectively. Benefits of Cushion bond technology has its ability to provide enhanced support and pressure relief. The high-density foam core acts as a foundation, distributing weight evenly and preventing the cushion from bottoming out. This means that even after prolonged use, the cushion retains its shape and provides consistent support

Technological innovations in outdoor cushions significantly propel the U.S. market by improving durability, comfort, and visual appeal. Enhanced materials like weather-resistant and UV-protected fabrics ensure longevity, while ergonomic designs offer superior comfort. Smart textiles and easy-maintenance features increase convenience, and the use of eco-friendly materials appeals to environmentally conscious consumers. So, the technological advancements in outdoor cushions act as a driver in the growth of the market.

• Rising Travel and Tourism Spending

Rising travel and tourism spending significantly drives the U.S. outdoor cushions market by boosting demand for comfortable, aesthetically pleasing outdoor seating solutions. As more people embark on vacations, weekend getaways, and outdoor leisure activities, there is an increased need for durable and stylish outdoor furniture that enhances their experience. Hotels, resorts, and vacation rentals invest heavily in high-quality outdoor cushions to attract and retain guests seeking relaxation and comfort. Also, the growing trend of outdoor living spaces in private homes, inspired by travel experiences, fuels the market as homeowners strive to recreate luxurious outdoor environments. The emphasis on outdoor dining and entertainment spaces, often seen in travel destinations, further propels the demand for versatile and weather-resistant cushions. Consequently, manufacturers are innovating with materials and designs to meet the evolving consumer preferences driven by the burgeoning travel and tourism sector.

For instance,

• In May 2024, according to the report published by World Travel & Tourism Council, The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) revealed that the U.S. Travel & Tourism sector has contributed more to the U.S. economy than any previous year on record, despite the slower return of international visitor spend. According to the global tourism body’s latest research, in 2023 the Travel & Tourism sector’s GDP contribution grew by 7% to reach a total of USD 2.36TN, exceeding the previous record by USD 100BN. Domestic visitors spent USD 1.37TN last year, up more than 9% from the previous peak in 2019, however, international visitor spending was still more than a quarter behind the same 2019 peak at USD 156.1BN
• In April 2024, according to the article published in The Journal of the U.S. Bureau of Economic Analysis, the travel and tourism industry as measured by the real output of goods and services sold directly to visitors increased 21.0 percent in 2022 after increasing 53.6 percent in 2021, according to statistics released today by the U.S. Bureau of Economic Analysis (BEA). The travel and tourism industry's real output increased USD 197.1 billion in 2022. Prices for travel and tourism goods and services increased 12.2 percent in 2022 after increasing 6.9 percent in 2021. The data by BEA shows that the travel and tourism and the expenses on travel goods in the U.S. is increasing from the last years and continue to grow in the future as well which act as a driver in the growth of the market

Restraint

• Volatality in Raw Material Prices

Volatility in raw material prices acts as a significant restraint in the U.S. outdoor cushions market by impacting production costs and pricing stability. Fluctuations in the costs of essential materials, such as high-density foam, weather-resistant fabrics, and durable fillers, can lead to unpredictable changes in the cost structure for manufacturers. This uncertainty makes it challenging to set consistent pricing for consumers and can lead to higher retail prices for outdoor cushions, potentially dampening consumer demand. Also, manufacturers may face difficulties in maintaining profit margins and managing supply chain expenses, which can affect overall market competitiveness. The need to frequently adjust procurement strategies and negotiate with suppliers further complicates the operational dynamics, hindering market growth and innovation. Consequently, this raw material price volatility poses a significant challenge, influencing both the affordability and availability of outdoor cushions in the market.

For instance,

• In April 2022, according to the article published by Boston Consulting Group, Volatility in the supply and price of raw materials resulting from the scarcity, COVID-19 pandemic and the war in Ukraine is strongly affecting companies across many sectors, including manufacturing. Research shows that market disturbances caused by extreme events including natural disasters, geopolitical disruptions, and other global crises are becoming more frequent and more pronounced. Raw materials frequently experience market volatility, often resulting from supply disruptions, pent-up demand, or significant peaks and troughs in prices
• In May 2021, according to the blog published by American Foam Products, since October 2020, American Foam Products has seen polyethylene costs increase by more than 20%, polyurethane costs increase for some materials by more than 40%, and expanded polystyrene costs increase by more than 20%. And, it is still possible that more cost increases will be passed on by the foam manufacturers. These are the intermediate for foam production and the shortage of these increase the cost and act as a restraint in the growth of the market
• According to the blog published by Deskera, the price of raw materials such as wood, metal, and foam can be volatile, which can impact profitability and supply chain management. Manufacturers need to find ways to manage costs while maintaining quality. The use of materials such as wood, leather, and foam contributing to deforestation and pollution. As a result, many manufacturers are adopting sustainable practices, such as using recycled or responsibly sourced materials and reducing waste rather than increasing cost for their goods

Volatility in raw material prices restrains the U.S. outdoor cushions market by causing unpredictable production costs and pricing instability. This leads to higher retail prices, reduced consumer demand, and challenges in maintaining profit margins. Manufacturers must constantly adjust procurement strategies, complicating operations and hindering market growth and innovation.

Opportunity

• Shifting Consumer Interest Towards Decor

The shifting consumer preference toward decor reflects a growing desire for personalized and unique living spaces, as people increasingly seek to express their style and create environments that reflect their tastes and lifestyles. This trend is evident across various home decor categories, from indoor furnishings to outdoor accessories. As consumers become more discerning, they are moving beyond traditional, mass-produced items, opting instead for bespoke and customizable solutions that offer both aesthetic appeal and functional benefits. This transformation in consumer behavior is particularly advantageous for the outdoor cushion market. With more homeowners investing in outdoor spaces as extensions of their living areas, there is a rising demand for stylish and comfortable outdoor cushions that enhance the overall look and feel of patios, gardens, and terraces. The focus on quality materials, innovative designs, and customization options aligns with the broader trend of personalized decor, driving growth in the outdoor cushion sector as brands respond to the evolving needs of their customers.

As the world went through a lockdown in 2020, people took a good, long look at their homes and introspected. Comfort topped their lists. People are using their homes far more than ever before. Their expectations of comfort, style, entertainment, and technology have grown, customers are also willing to delve into their pockets for comfortable, yet luxurious interiors and exteriors. It’s a lifestyle preference now.

Consumer preferences have changed to a larger extent and thus they are investing in home décor which eventually helps the outdoor cushions market in the form of increased sales as these cushions are available in varied shapes and sizes which provides an aesthetic look to the décor.

For instance,

• In May 2021, According to the article published by Cozy Corner, the company introduced ZIPCushions, reflecting a shift in consumer interest towards personalized outdoor decor. The new collection includes a diverse array of summertime outdoor furniture and accessories, allowing homeowners to design their spaces with unique materials, coverings, and color options. This move underscores a growing trend where consumers seek customized and stylish outdoor environments. The launch of ZIPCushions demonstrates Cozy Corner's commitment to meet evolving consumer preferences for individualized and aesthetically pleasing outdoor living spaces
• In July 2024, According to the article published by Etsy, Inc., company highlights a shift in consumer interest towards personalized decor with the introduction of DIY Crochet Patterns for knot pillows. These offerings, ranging from Celtic knot designs to modern Scandinavian styles, cater to a growing trend for unique and customizable home accessories. The availability of such diverse and creative patterns underscores a broader desire for distinctive and handmade decor items. This shift indicates an increasing consumer preference for adding personal touches to their living spaces

Furthermore, it can be stated that consumer inclination towards décor has eventually helped the outdoor cushions market in the form of increased sales as these cushions are available in varied shapes and sizes, in turn, helps in uplifting the overall look of the décor and acts as a major opportunity for the market.

Furthermore, it can be stated that the changing consumer requirements and the capability to buy varied products have eventually helped the market and will help the same in the future as well in the form of increased sales.

• Growing Number of Luxury Hotels and the Adoption of Outdoor Cushions

O número crescente de hotéis de luxo está a influenciar significativamente a procura de almofadas de exterior de alta qualidade. À medida que estes hotéis se esforçam por oferecer um conforto incomparável e uma experiência excecional aos hóspedes, estão a adotar cada vez mais almofadas premium, como espuma viscoelástica, opções com infusão de gel e enchimento de penas, nos seus quartos. Este foco no conforto superior estende-se às áreas exteriores, onde almofadas elegantes e confortáveis ​​​​estão a tornar-se essenciais para melhorar o relaxamento dos hóspedes em salões, assentos à beira da piscina e áreas de jardim. A ênfase do setor hoteleiro de luxo nas almofadas de primeira qualidade destaca uma tendência mais ampla de melhoria dos espaços exteriores, impulsionando o crescimento do mercado das almofadas para exteriores. À medida que os hotéis pretendem criar ambientes exteriores convidativos e esteticamente agradáveis, a procura por almofadas exteriores de alta qualidade, duráveis ​​e elegantes está a aumentar, reflectindo uma crescente preferência dos consumidores por conforto e elegância em todos os aspetos da sua estadia. Esta tendência não só eleva a experiência dos hóspedes, como também impulsiona o mercado das almofadas para exterior, à medida que os proprietários procuram replicar o conforto luxuoso dos hotéis de luxo nos seus próprios espaços exteriores.

As almofadas exteriores estão disponíveis em vários tamanhos e formatos o que proporciona um aspecto apelativo tanto ao interior como ao exterior onde é utilizada, pelo que a adopção da almofada exterior aumentará em breve, a durabilidade das almofadas exteriores é maior em comparação com outras almofadas que actuam como uma grande oportunidade no mercado.  

Por exemplo,

• Em outubro de 2023, de acordo com o artigo publicado pela Zhejiang Changxing Perfectextile Co., Ltd., os hotéis de luxo estão a adotar uma variedade de almofadas confortáveis, incluindo opções de espuma viscoelástica, infusão de gel e enchimento de penas, para melhorar as experiências dos hóspedes. Estas almofadas, cada uma oferecendo um suporte e níveis de conforto exclusivos, atendem às diversas preferências dos viajantes mais exigentes. Esta tendência para soluções de cama luxuosas e personalizáveis ​​​​​reflete o compromisso da indústria com o conforto excecional dos hóspedes. Consequentemente, a inclusão de almofadas premium está a tornar-se um padrão na hotelaria de luxo
• Em agosto de 2023, de acordo com o artigo publicado na Hospitality Net, os hotéis de luxo nos EUA registaram um aumento de 57% em relação a 2019, enquanto os hotéis de luxo internacionais dispararam para um aumento de 58%. Os EUA estão a assumir a liderança como os principais destinos globais para viagens no outono. Embora muitos americanos ainda viajem internamente, a Virtuoso registou um regresso às viagens internacionais para viajantes nos mercados globais, incluindo a Austrália, o Canadá e os EUA.

Desafio

• Exigência de elevado custo de manutenção

Os elevados custos de manutenção associados às almofadas de luxo representam uma preocupação significativa, especialmente no segmento de mercado para o exterior. Para almofadas premium, como as feitas de tecidos de alta qualidade como Sunbrella ou têxteis de alto desempenho, o cuidado contínuo é essencial para preservar a sua aparência e funcionalidade. Estas almofadas requerem frequentemente produtos de limpeza especializados, tratamentos para evitar o bolor e o desbotamento e inspeções de rotina para lidar com o desgaste. Por exemplo, as almofadas exteriores expostas aos elementos necessitam de limpeza frequente para remover sujidade, algas e fuligem, o que pode ser demorado e dispendioso. Além disso, as almofadas de alta manutenção exigem frequentemente o uso de protetores e condicionadores de tecidos dispendiosos, aumentando o seu custo global.

• No mercado dos EUA, a procura de almofadas exteriores de luxo aumentou, impulsionada por um interesse crescente na criação de espaços exteriores elegantes e confortáveis. No entanto, este crescimento do mercado é moderado pelos aspetos práticos de manutenção de tais produtos de alta qualidade. Por exemplo, as almofadas exteriores feitas de materiais de primeira qualidade, como acrílico tingido em solução ou espuma de alta densidade, podem estar sujeitas a problemas como o desvanecimento da cor e a absorção de humidade se não forem devidamente cuidadas. Esta realidade leva ao aumento das despesas de manutenção tanto para os proprietários como para as empresas. Além disso, a necessidade de soluções de armazenamento durante condições climatéricas adversas acrescenta outra camada de complexidade e custo. Este cenário é evidente nos resorts de luxo e nas casas de luxo nos EUA, onde os espaços exteriores são meticulosamente concebidos, mas requerem um investimento significativo na manutenção das almofadas.
• Os custos associados à manutenção destas almofadas de luxo podem ter impacto na dinâmica do mercado, influenciando as decisões de compra dos consumidores e restringindo potencialmente a adoção de almofadas de exterior de alta qualidade. Embora o apelo das almofadas exteriores premium seja inegável, as suas exigências de manutenção e custos associados podem dissuadir alguns compradores de investir em tais produtos. Consequentemente, embora o mercado das almofadas de luxo para exterior continue a crescer, os elevados requisitos de manutenção representam um factor substancial que influencia as escolhas dos consumidores e molda o panorama do mercado.
• Além disso, pode-se afirmar que a manutenção de uma almofada exterior exige elevados custos de manutenção e manutenção adequada da mesma. A manutenção atempada das almofadas exteriores pode ajudar a aumentar a vida útil e também ajudar a reduzir até certo ponto o custo global de manutenção

Desenvolvimentos recentes

• Em abril, a Naturehike Inc foi premiada como uma das dez principais marcas de exportação da década mais recente" pela Aliexpress. Este reconhecimento ajudou a empresa a ganhar reconhecimento e, em última análise, ajudou a gerar mais receitas

Âmbito do mercado de almofadas externas dos EUA

O mercado de almofadas externas dos EUA está segmentado em cinco segmentos notáveis ​​com base no produto, material, características, utilizador final e canal de distribuição. O crescimento entre segmentos ajuda-o a analisar os nichos de crescimento e as estratégias para abordar o mercado e determinar as suas principais áreas de aplicação e as diferenças nos seus mercados-alvo.

Produto

• Almofadas para cadeiras
• Almofadas Chase Lounge
• Assento profundo
• Banco
• Sette
• otomano
• Outros

Com base no produto, o mercado está segmentado em almofadas de cadeira, almofadas Chase Lounge, assentos profundos, banco, sofá, pufe, entre outros.

Material

• Polipropileno
• Acrílico
• Poliéster
• Olefina
• Outros

Com base no material, o mercado está segmentado em polipropileno, acrílico, poliéster, olefina, entre outros.

Funcionalidades

• Laços
• Capas deslizantes
• Dobrável
• Reversível
• Outros

Com base nas características, o mercado está segmentado em gravatas, capas deslizantes, dobráveis, reversíveis, entre outros.

Utilizador final

• Hotéis
• Escritórios Comerciais
• Cafés e restaurantes
• Ociosidade
• Piquenique
• Outros

Com base no utilizador final, o mercado está segmentado em hotéis , escritórios comerciais, cafés e restaurantes, lounge, piquenique, entre outros.

Canal de distribuição

• Comércio eletrónico
• Lojas especializadas
• Supermercados e Hipermercados
• Outros

Com base no canal de distribuição, o mercado está segmentado em E-commerce, lojas especializadas, supermercados e hipermercados, entre outros.

Análise/perspetivas regionais do mercado de almofadas externas dos EUA

O mercado de almofadas externas dos EUA está segmentado em cinco segmentos notáveis ​​com base no produto, material, características, utilizador final e canal de distribuição. 

A secção de países do relatório também fornece fatores individuais que impactam o mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Dados como novas vendas, vendas de reposição, demografia do país, atos regulamentares e tarifas de importação e exportação são alguns dos principais indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade das marcas e os desafios enfrentados devido à concorrência grande ou escassa de marcas locais e nacionais e o impacto dos canais de vendas , ao mesmo tempo que se fornece uma análise de previsão dos dados do país.

Análise do cenário competitivo e da quota de mercado das almofadas externas dos EUA

O panorama competitivo do mercado de almofadas exteriores dos EUA fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral, finanças da empresa, receitas geradas, potencial de mercado, investimento em I&D, novas iniciativas de mercado, localizações e instalações de produção, pontos fortes e fracos da empresa, lançamento de produtos, aprovações de produtos, largura e amplitude do produto, domínio de aplicação e linha de vida do tipo de produto curva. Os dados fornecidos acima estão apenas relacionados com o foco da empresa no mercado.

Alguns dos principais players do mercado são a Cascade Designs, Inc., Cushion Source, Lowe’s, Pillow Perfect Inc., Classic Accessories.

SKU-72744