Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF THE U.S. DEODORANTS MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 GEOGRAPHICAL SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 MULTIVARIATE MODELLING
2.7 CATEGORY LIFELINE CURVE
2.8 DBMR MARKET POSITION GRID
2.9 MARKET DISTRIBUTION CHANNEL COVERAGE GRID
2.1 SECONDARY SOURCES
2.11 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PESTEL ANALYSIS
4.2 PORTER'S FIVE FORCES MODEL
4.3 CONSUMER BUYING BEHAVIOR
4.4 FACTORS AFFECTING BUYING DECISION
4.4.1 ECONOMIC FACTOR
4.4.2 FUNCTIONAL FACTOR
4.5 IMPORT EXPORT SCENARIO
4.6 RAW MATERIAL SOURCING ANALYSIS
4.7 BRAND ANALYSIS
4.8 REGULATION COVERAGE
5 BRAND OUTLOOK GRID
5.1 COMPARATIVE BRAND ANALYSIS
5.2 PRODUCT VS BRAND OVERVIEW
6 SUPPLY CHAIN ANALYSIS
6.1 LOGISTIC COST SCENARIO
6.2 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS–
7 PRODUCTION CAPACITY OUTLOOK
8 MARKET OVERVIEW
8.1 DRIVERS
8.1.1 RISING DEMAND FOR DEODORANTS IN THE YOUNG POPULATION
8.1.2 INCREASING DEMAND FOR PERSONAL HYGIENE PRODUCTS
8.1.3 INCREASING DEMAND FOR HEALTHIER AND NATURAL DEODORANTS
8.2 RESTRAINTS
8.2.1 STRICT REGULATORY STRUCTURE FOR USAGE OF DEODORANTS PRODUCTS
8.2.2 LONG-TERM USE CAN CAUSE ADVERSE EFFECTS
8.3 OPPORTUNITIES
8.3.1 RISING DEMAND FOR STICK FORMS FOR BETTER EFFICIENCY
8.3.2 GROWING YOUNG POPULATION
8.4 CHALLENGES
8.4.1 RISING CONCERNS REGARDING THE USE OF TOXIC INGREDIENTS
8.4.2 LACK OF RELIABLE SUPPLY AND SHORTAGE OF SKILLED LABOURS
9 U.S. DEODORANTS MARKET, BY TYPE
9.1 OVERVIEW
9.2 ANTIPERSPIRANT DEODORANT
9.2.1 ANTIPERSPIRANT DEODORANT, BY CATEGORY
9.2.1.1 SCENTED
9.2.1.2 UNSCENTED
9.3 AEROSOL/SPRAY DEODORANTS
9.3.1 AEROSOL/SPRAY DEODORANTS, BY CATEGORY
9.3.1.1 SCENTED
9.3.1.2 UNSCENTED
9.4 ROLL-ON DEODORANT
9.4.1 ROLL-ON DEODORANTS, BY CATEGORY
9.4.1.1 SCENTED
9.4.1.2 UNSCENTED
9.5 SOLID DEODORANT
9.5.1 SOLID DEODORANT, BY CATEGORY
9.5.1.1 SCENTED
9.5.1.2 UNSCENTED
9.6 INVISBLE SOLID DEODORANT
9.6.1 INVISIBLE SOLID DEODORANT, BY CATEGORY
9.6.1.1 SCENTED
9.6.1.2 UNSCENTED
9.7 WIPES DEODORANT
9.7.1 WIPES DEODORANT, BY CATEGORY
9.7.1.1 SCENTED
9.7.1.2 UNSCENTED
9.8 GEL DEODORANT
9.8.1 GEL DEODORANT, BY CATEGORY
9.8.1.1 SCENTED
9.8.1.2 UNSCENTED
9.9 CRYSTAL DEODORANT
9.9.1 CRYSTAL DEODORANT, BY CATEGORY
9.9.1.1 SCENTED
9.9.1.2 UNSCENTED
9.1 OTHERS
9.10.1 OTHERS, BY CATEGORY
9.10.1.1 SCENTED
9.10.1.2 UNSCENTED
10 U.S. DEODORANTS MARKET, BY CATEGORY
10.1 OVERVIEW
10.2 SCENTED
10.2.1 SCENTED, BY FRAGRANCE NOTE
10.2.1.1 FLORAL NOTE
10.2.1.2 FRUITY NOTE
10.2.1.3 MUSK NOTE
10.2.1.4 WOODY NOTE
10.2.1.5 OTHERS
10.3 UNSCENTED
11 U.S. DEODORANTS MARKET, BY CLAIMS
11.1 OVERVIEW
11.2 ALCOHOL FREE
11.3 PARABEN FREE
11.4 SULFATE -FREE
11.5 ALL OF THE ABOVE CLAIMS
11.6 NO CLAIMS
12 U.S. DEODORANTS MARKET, BY PRICE RANGE
12.1 OVERVIEW
12.2 ECONOMY
12.3 PREMIUM
12.4 SUPER PREMIUM
13 U.S. DEODORANTS MARKET, BY GENDER
13.1 OVERVIEW
13.2 WOMEN
13.2.1 ANTIPERSPIRANT DEODORANT
13.2.2 AEROSOL/ SPRAY DEODORANTS
13.2.3 ROLL-ON DEODORANTS
13.2.4 SOLID DEODORANT
13.2.5 INVISIBLE SOLID DEODORANT
13.2.6 WIPES DEODORANT
13.2.7 GEL DEODORANT
13.2.8 CRYSTAL DEODORANT
13.2.9 OTHERS
13.3 MEN
13.3.1 ANTIPERSPIRANT DEODORANT
13.3.2 AEROSOL/ SPRAY DEODORANTS
13.3.3 ROLL-ON DEODORANTS
13.3.4 SOLID DEODORANT
13.3.5 INVISIBLE SOLID DEODORANT
13.3.6 WIPES DEODORANT
13.3.7 GEL DEODORANT
13.3.8 CRYSTAL DEODORANT
13.3.9 OTHERS
13.4 UNISEX
13.4.1 ANTIPERSPIRANT DEODORANT
13.4.2 AEROSOL/ SPRAY DEODORANTS
13.4.3 ROLL-ON DEODORANTS
13.4.4 SOLID DEODORANT
13.4.5 INVISIBLE SOLID DEODORANT
13.4.6 WIPES DEODORANT
13.4.7 GEL DEODORANT
13.4.8 CRYSTAL DEODORANT
13.4.9 OTHERS
13.5 KIDS
13.5.1 ROLL-ON DEODORANTS
13.5.2 SOLID DEODORANT
13.5.3 INVISIBLE SOLID DEODORANT
13.5.4 CRYSTAL DEODORANT
13.5.5 AEROSOL/ SPRAY DEODORANTS
13.5.6 ANTIPERSPIRANT DEODORANT
13.5.7 WIPES DEODORANT
13.5.8 GEL DEODORANT
13.5.9 OTHERS
14 U.S. DEODORANTS MARKET, BY DISTRIBUTION CHANNEL
14.1 OVERVIEW
14.2 ONLINE
14.2.1 E-COMMERCE
14.2.2 COMPANY OWNED
14.3 OFFLINE
14.3.1 SUPERMARKETS/HYPERMARKETS
14.3.2 DEPARTMENTAL STORES
14.3.3 CONVENIENCE STORES
14.3.4 WAREHOUSE CLUBS
14.3.5 OTHERS
15 U.S. DEODORANTS MARKET: COMPANY LANDSCAPE
15.1 COMPANY SHARE ANALYSIS: U.S.
16 SWOT ANALYSIS
17 COMPANY PROFILE
17.1 UNILEVER
17.1.1 COMPANY SNAPSHOT
17.1.2 REVENUE ANALYSIS
17.1.3 PRODUCT PORTFOLIO
17.1.4 RECENT DEVELOPMENT
17.2 PROCTER & GAMBLE
17.2.1 COMPANY SNAPSHOT
17.2.2 REVENUE ANALYSIS
17.2.3 PRODUCT PORTFOLIO
17.2.4 RECENT DEVELOPMENT
17.3 CHURCH & DWIGHT CO. INC.
17.3.1 COMPANY SNAPSHOT
17.3.2 REVENUE ANALYSIS
17.3.3 PRODUCT PORTFOLIO
17.3.4 RECENT DEVELOPMENT
17.4 BEIERDORF GLOBAL
17.4.1 COMPANY SNAPSHOT
17.4.2 REVENUE ANALYSIS
17.4.3 PRODUCT PORTFOLIO
17.4.4 RECENT DEVELOPMENT
17.5 HENKEL AG & CO. KGAA
17.5.1 COMPANY SNAPSHOT
17.5.2 REVENUE ANALYSIS
17.5.3 PRODUCT PORTFOLIO
17.5.4 RECENT DEVELOPMENT
17.6 ALPENGLOW SKIN CARE LLC
17.6.1 COMPANY SNAPSHOT
17.6.2 PRODUCT PORTFOLIO
17.6.3 RECENT DEVELOPMENT
17.7 CAVINKARE GROUP
17.7.1 COMPANY SNAPSHOT
17.7.2 PRODUCT PORTFOLIO
17.7.3 RECENT DEVELOPMENT
17.8 COTY INC
17.8.1 COMPANY SNAPSHOT
17.8.2 REVENUE ANALYSIS
17.8.3 PRODUCT PORTFOLIO
17.8.4 RECENT DEVELOPMENT
17.9 ESTEE LAUDER INC
17.9.1 COMPANY SNAPSHOT
17.9.2 REVENUE ANALYSIS
17.9.3 PRODUCT PORTFOLIO
17.9.4 RECENT DEVELOPMENT
17.1 HELLO PRODUCTS LLC
17.10.1 COMPANY SNAPSHOT
17.10.2 PRODUCT PORTFOLIO
17.10.3 RECENT DEVELOPMENT
17.11 KAO CORPORATION
17.11.1 COMPANY SNAPSHOT
17.11.2 REVENUE ANALYSIS
17.11.3 PRODUCT PORTFOLIO
17.11.4 RECENT DEVELOPMENT
17.12 NATURA & CO
17.12.1 COMPANY SNAPSHOT
17.12.2 REVENUE ANALYSIS
17.12.3 PRODUCT PORTFOLIO
17.12.4 RECENT DEVELOPMENT
17.13 OM ENTERPRISE
17.13.1 COMPANY SNAPSHOT
17.13.2 PRODUCT PORTFOLIO
17.13.3 RECENT DEVELOPMENT
17.14 WIPRO CONSUMER CARE & LIGHTING
17.14.1 COMPANY SNAPSHOT
17.14.2 REVENUE ANALYSIS
17.14.3 PRODUCT PORTFOLIO
17.14.4 RECENT DEVELOPMENT
18 QUESTIONNAIRE
19 RELATED REPORTS
List of Table
TABLE 1 TOP 5 COMPANIES - PRODUCTION CAPACITY ANALYSIS
TABLE 2 U.S. DEODORANTS MARKET, BY TYPE, 2021-2030 (USD MILLION)
TABLE 3 U.S. ANTIPERSPIRANT DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 4 U.S. AEROSOL/SPRAY DEODORANTS IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 5 U.S. ROLL-ON DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 6 U.S. SOLID DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 7 U.S. INVISIBLE SOLID DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 8 U.S. WIPES DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 9 U.S. GEL DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 10 U.S. CRYSTAL DEODORANT IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 11 U.S. OTHERS IN DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 12 U.S. DEODORANTS MARKET, BY CATEGORY, 2021-2030 (USD MILLION)
TABLE 13 U.S. SCENTED IN DEODORANTS MARKET, BY FRAGRANCE NOTE, 2021-2030 (USD MILLION)
TABLE 14 U.S. DEODORANTS MARKET, BY CLAIMS, 2021-2030 (USD MILLION)
TABLE 15 U.S. DEODORANTS MARKET, BY PRICE RANGE, 2021-2030 (USD MILLION)
TABLE 16 U.S. DEODORANTS MARKET, BY GENDER, 2021-2030 (USD MILLION)
TABLE 17 U.S. WOMEN IN DEODORANTS MARKET, BY TYPE, 2021-2030 (USD MILLION)
TABLE 18 U.S. MEN IN DEODORANTS MARKET, BY TYPE, 2021-2030 (USD MILLION)
TABLE 19 U.S. UNISEX IN DEODORANTS MARKET, BY TYPE, 2021-2030 (USD MILLION)
TABLE 20 U.S. KIDS IN DEODORANTS MARKET, BY TYPE, 2021-2030 (USD MILLION)
TABLE 21 U.S. DEODORANTS MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION)
TABLE 22 U.S. ONLINE IN DEODORANTS MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION)
TABLE 23 U.S. OFFLINE IN DEODORANTS MARKET, BY DISTRIBUTION CHANNEL, 2021-2030 (USD MILLION)
List of Figure
FIGURE 1 U.S. DEODORANTS MARKET: SEGMENTATION
FIGURE 2 U.S. DEODORANTS MARKET: DATA TRIANGULATION
FIGURE 3 U.S. DEODORANTS MARKET: DROC ANALYSIS
FIGURE 4 U.S. DEODORANTS MARKET: COUNTRY VS. REGIONAL MARKET ANALYSIS
FIGURE 5 U.S. DEODORANTS MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 U.S. DEODORANTS MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 U.S. DEODORANTS MARKET: MULTIVARIATE MODELLING
FIGURE 8 U.S. DEODORANTS MARKET: DBMR MARKET POSITION GRID
FIGURE 9 U.S. DEODORANTS MARKET: MARKET DISTRIBUTION CHANNEL COVERAGE GRID
FIGURE 10 U.S. DEODORANTS MARKET: SEGMENTATION
FIGURE 11 RAPID GROWTH IN THE YOUNG POPULATION AND INCREASING AWARENESS TOWARD PERSONAL HYGIENE ARE EXPECTED TO DRIVE THE U.S. DEODORANTS MARKET GROWTH IN THE FORECAST PERIOD FROM 2023 TO 2030
FIGURE 12 ANTIPERSEPIRANT DEODORANT SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.S. DEODORANTS MARKET IN 2023 & 2030
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE U.S. DEODORANTS MARKET
FIGURE 14 U.S. DEODORANTS MARKET: BY TYPE, 2022
FIGURE 15 U.S. DEODORANTS MARKET: BY TYPE, 2023-2030 (USD MILLION)
FIGURE 16 U.S. DEODORANTS MARKET: BY TYPE, CAGR (2023-2030)
FIGURE 17 U.S. DEODORANTS MARKET: BY TYPE, LIFELINE CURVE
FIGURE 18 U.S. DEODORANTS MARKET: BY CATEGORY, 2022
FIGURE 19 U.S. DEODORANTS MARKET: BY CATEGORY, 2023-2030 (USD MILLION)
FIGURE 20 U.S. DEODORANTS MARKET: BY CATEGORY, CAGR (2023-2030)
FIGURE 21 U.S. DEODORANTS MARKET: BY CATEGORY, LIFELINE CURVE
FIGURE 22 U.S. DEODORANTS MARKET: BY CLAIMS, 2022
FIGURE 23 U.S. DEODORANTS MARKET: BY CLAIMS, 2023-2030 (USD MILLION)
FIGURE 24 U.S. DEODORANTS MARKET: BY CLAIMS, CAGR (2023-2030)
FIGURE 25 U.S. DEODORANTS MARKET: BY CLAIMS, LIFELINE CURVE
FIGURE 26 U.S. DEODORANTS MARKET: BY PRICE RANGE, 2022
FIGURE 27 U.S. DEODORANTS MARKET: BY PRICE RANGE, 2023-2030 (USD MILLION)
FIGURE 28 U.S. DEODORANTS MARKET: BY PRICE RANGE, CAGR (2023-2030)
FIGURE 29 U.S. DEODORANTS MARKET: BY PRICE RANGE, LIFELINE CURVE
FIGURE 30 U.S. DEODORANTS MARKET: BY GENDER, 2022
FIGURE 31 U.S. DEODORANTS MARKET: BY GENDER, 2023-2030 (USD MILLION)
FIGURE 32 U.S. DEODORANTS MARKET: BY GENDER, CAGR (2023-2030)
FIGURE 33 U.S. DEODORANTS MARKET: BY GENDER, LIFELINE CURVE
FIGURE 34 U.S. DEODORANTS MARKET: BY DISTRIBUTION CHANNEL, 2022
FIGURE 35 U.S. DEODORANTS MARKET: BY DISTRIBUTION CHANNEL, 2023-2030 (USD MILLION)
FIGURE 36 U.S. DEODORANTS MARKET: BY DISTRIBUTION CHANNEL, CAGR (2023-2030)
FIGURE 37 U.S. DEODORANTS MARKET: BY DISTRIBUTION CHANNEL, LIFELINE CURVE
FIGURE 38 U.S. DEODORANTS MARKET: COMPANY SHARE 2022 (%)
