Mercado de análise de retalho da América do Norte – Tendências do setor e previsão para 2028

Análise e insights de mercado: Mercado de análise de retalho da América do Norte

Espera-se que o mercado de análise de retalho da América do Norte ganhe crescimento de mercado no período de previsão de 2021 a 2028. A Data Bridge Market Research analisa que o mercado está a crescer com o CAGR de 20,3% no período de previsão de 2021 a 2028 e deverá atingir os 11.893,29 dólares.

A análise de retalho é o processo de fornecimento de ferramentas analíticas no setor do retalho para fornecer análises de tendências, padrões e desempenho empresarial. A análise de negócios de retalho permite que os retalhistas aproveitem os insights baseados em dados de empresas e clientes para melhorar a experiência do consumidor, aumentar as vendas e otimizar a operação comercial. A análise de retalho é a ferramenta para fornecer dados analíticos sobre os níveis de stock, a procura do consumidor, a movimentação da cadeia de abastecimento, as vendas e outros que são cruciais para a tomada de decisões de marketing e compras.

Os retalhistas precisam de digitalizar e centralizar os seus serviços para se sustentarem no mercado em evolução digital e proporcionar uma melhor experiência ao cliente, agindo assim como um importante impulsionador para o mercado de análise de retalho. Para o sector retalhista não organizado, a análise de retalho é um problema significativo devido aos elevados custos e requisitos tecnológicos que levam à baixa taxa de adopção e, portanto, está a restringir o crescimento do mercado de análise de retalho.

As empresas de retalho estão a assistir ao crescimento da integração de serviços na nuvem às suas análises de retalho para reduzir os custos de infraestrutura operacional, fornecer acesso em tempo real ao inventário, melhorar a segurança e proporcionar uma experiência melhorada ao cliente, o que aumenta a taxa de adoção de serviços na nuvem entre os retalhistas e cria uma oportunidade para o crescimento do mercado de análise de retalho. O setor do retalho enfrenta enormes preocupações legais e problemas de privacidade de dados devido ao aumento das violações de dados e à sensibilização dos consumidores, o que está a funcionar como um desafio para o crescimento do mercado de análise de retalho.

This retail analytics market report provides details of market share, new developments, and product pipeline analysis, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographical expansions, and technological innovations in the market. To understand the analysis and the market scenario contact us for an Analyst Brief, our team will help you create a revenue impact solution to achieve your desired goal.

Retail Analytics Market Scope and Market Size

The retail analytics market is segmented on the basis of offering, deployment model, organization size, business functionality, application and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of offering, the retail analytics market is segmented into software and services. Software held largest share in the market in 2021. This is mainly due to surging demand for retail analytics software for purposes areas such as inventory analysis, customer management, point of sale, and others.
• On the basis of deployment model, the retail analytics market is segmented into cloud and on-premises. In 2021, cloud segment held larger share due to the shift towards digital transformation and growing demand for huge storage capacity.
• On the basis of organization size, the retail analytics market is segmented into large enterprises and small and medium enterprises (SMES). In 2021, large enterprises segment held larger share due to increasing adoption of analytics software by large organizations for several application areas such as merchandising analysis, sales forecasting among others.
• On the basis of business functionality, the retail analytics market is segmented into sales and marketing, supply chain, finance, operations, procurement and human resource. In 2021, sales and marketing segment held the largest share due to actionable insights provided by the retail analytics software which further supports in increased sales for the company and improved decision making.
• On the basis of application, the retail analytics market is segmented into customer management, merchandising analysis, inventory analysis, performance analysis, pricing analysis, yield analysis, order and fulfilment management, cluster planning and transportation management and others. In 2021, customer management segment held the largest share due to effectively managing interaction with past and potential customers and gaining valuable insights for enhanced customer experience.
• On the basis of end user, the retail analytics market is segmented into offline and online (e-commerce). In 2021, offline segment held larger market share owing to factors such as increasing demand for personalized shopping, tracking of product sales, surging adoption of digital media and streamline operations.

North America Retail Analytics Market Country Level Analysis

North America retail analytics market is analysed and market size information is provided by country, offering, deployment model, organization size, business functionality, application and end user as referenced above.

The U.S. accounted for maximum share in the retail analytics market, due to presence of large number of physical retail stores, focus on integration of next-generation technologies, changing consumer behaviour, and increasing investments in retail analytics.

The country section of the retail analytics market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Diffusion of Big Data in Retail Industry

The retail analytics market also provides you with detailed market analysis for every country growth in installed base of different kind of products, impact of technology using life line curves and changes regulatory scenarios and their impact on the retail analytics market. The data is available for historic year 2011 to 2019.

Competitive Landscape and Retail Analytics Market Share Analysis

The retail analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, company strengths and weaknesses, product launch, clinical trials pipelines, brand analysis, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to retail analytics market.

Alguns dos principais players que operam no mercado de análise de retalho são a IBM Corporation, HCL Technologies Limited, SAP SE, Wipro Limited, Oracle, SAS Institute Inc., QlikTech International AB, Teradata, Retail Solutions, Inc., TABLEAU SOFTWARE, LLC, A SALESFORCE COMPANY, 1010data, Inc., TIBCO Software Inc., Microsoft, Happiest Minds, Adobe, FLIR Systems, Inc., MICROSTRATEGY INCORPORATED, RetailNext, Inc., Fractal Analytics Inc. Os analistas DBMR compreendem os pontos fortes competitivos e fornecem análises competitivas para cada concorrente em separado.

Por exemplo,

• Em outubro de 2020, a TIBCO Software Inc. anunciou um acordo para adquirir a Information Builders, Inc., que é uma empresa de software de dados e análise. Através desta aquisição, a empresa irá aumentar a plataforma Connected Intelligence da TIBCO com as capacidades de gestão e análise de dados da empresa para satisfazer mais profundamente as necessidades dos clientes. Isto ajudará a empresa a aumentar a sua presença e a satisfazer melhor a procura dos consumidores.

As parcerias, joint ventures e outras estratégias aumentam a quota de mercado da empresa com maior cobertura e presença. Oferece também o benefício para a organização melhorar a sua oferta para o mercado de análise de retalho através de uma gama alargada de produtos.

SKU-59214