North America Release Liner Market – Industry Trends and Forecast to 2030

North America Release Liner Market, By Substrate (Paper-Based and Film-Based), Labelling Technology (Pressure Sensitive, Glue Applied, Shrink Sleeve, Stretch Sleeve Label, In-Mold, and Others), Material Type (Silicone and Non-Silicone), Printing Process (Flexography, Offset, Gravure, Screen and Digital Printing, and Others), Application (Food & Beverages, Medical & Pharmaceuticals, Cosmetics & Personal Care, Automotive, Electronics, Construction, Labels & Tapes, Aviation, Marine, and Others) – Industry Trends and Forecast to 2030.

North America Release Liner Market Analysis and Size

The growth of the North America release liner market is being driven by the rising investment in the printing industry with pressure-sensitive labels. In addition, the market is benefiting from the growing demand for packaging in the region. The expanding industrial and manufacturing sectors in the region are also contributing to market growth, resulting in increased sales and profitability for the market players.

However, there are certain factors restraining the market growth such as stiff competition and limitations in terms of the availability of skilled labor and technical expertise and the volatility in the raw material prices. On the other hand, the increasing expansion of e-commerce and online retail channels presents an opportunity for market growth. Nevertheless, the market also faces challenges in terms of easy availability and competition from alternatives and substitutes.

Data Bridge Market Research analyzes that the North America release liner market, which was USD 4,147.13 million in 2022, would rocket up to USD 6,461.72 million by 2030, and is expected to grow with a CAGR of 5.7% during the forecast period of 2023 to 2030. “Paper-based” segment in the substrate segment is expected to dominate the market as the raw materials required such as wood pulp or paper are easily available in the region, which boosts the production of paper-based release liner.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

North America Release Liner Market Scope and Segmentation

Market Definition

Release liners are plastic or paper coatings that prevent a sticky surface, such as a label, from adhering prematurely. PVC, polyester, PET, polyethylene, and other polymers can be used to coat the liners' substrate surface. Self-adhesive plastic sheets, pressure-sensitive tapes, and labels all require release liners. The use of these types of liners makes it easy to handle the object. Silicone is used as the base of the release layer on both sides, ensuring proper release against the appropriate adhesive.

Release liners play a crucial role in the product decoration industry as they are coated papers or films that carry adhesive materials. Pressure-sensitive labels, which are widely used in various industries, heavily depend on release liners. These liners are essential for ensuring the effectiveness of labeling technology and are particularly important for pressure-sensitive labels, which are the most commonly used labeling methods across different sectors.

North America Release Liner Market Dynamics

Drivers

• Rising technological advancements and innovation in the industry

The label industry is experiencing advancements and innovations, such as intelligent labels, smart packaging, and RFID technology. These advancements require high-quality release liners to ensure optimal label performance, easy application, and reliable adhesion. There is a growing focus on sustainability and environmental responsibility in the region. The demand for eco-friendly release liners made from recyclable materials or with reduced environmental impact is increasing, driven by regulatory initiatives and consumer preferences.

• Increasing demand for packaging solutions in the region

The rise in e-commerce activities, retail sector growth, and changing consumer preferences are fuelling the demand for packaging materials. Release liners play a crucial role in packaging applications, such as pressure-sensitive labels, tapes, and films, ensuring easy application and protection of adhesive surfaces.

• Growing industrial and manufacturing activities in the region

The region's expanding industrial and manufacturing sectors, including industries such as automotive, electronics, healthcare, and construction, are driving the demand for release liners. These sectors require release liners for various applications such as adhesive tapes, labels, medical products, and construction materials.

Opportunities

• Expansion of E-commerce and online retail channels

The North America region is witnessing a significant expansion of e-commerce and online retail platforms. These platforms require efficient packaging solutions to ensure product protection, secure transportation, and optimal branding. Release liners are integral to packaging solutions in e-commerce and online retail, providing opportunities for market growth.

• Increasing awareness regarding sustainable and eco-friendly solutions

There is an increasing prominence on sustainability and environmental consciousness across the globe. The North America region is also adopting sustainable practices, including the use of eco-friendly packaging materials. Release liners that offer recyclability, compostability, and reduced environmental impact are gaining traction. Manufacturers focusing on sustainable release liner solutions have a competitive advantage and growth opportunities in the market.

Restraints/Challenges

• Limitations in terms of availability of skilled labor and technical expertise

The availability of skilled labor and technical expertise related to release liner manufacturing processes, product development, and quality control can be limited in certain areas. This can affect the ability to maintain consistent product quality and meet customer specifications. The awareness and adoption of release liners, especially in smaller and less-developed markets within the region, may be limited. The lack of knowledge about the benefits and applications of release liners can hinder market growth.

• Easy availability and competition from affordable alternatives and substitutes

Release liners face competition from alternative packaging and labeling solutions, such as direct printing, in-mold labels, and digital printing technologies. These substitutes may offer cost advantages, customization options, or environmental benefits, impacting the demand for release liners.

This North America release liner market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Release Liner market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2021, Loparex obtained ISCC PLUS certification for its German manufacturing site, enabling North America customers to order bio-based polyethylene and polypropylene film solutions with reduced carbon footprint. This expands Loparex's eco-friendly liner options, supporting sustainability goals and promoting responsible sourcing in the region

• In February 2021, Mondi, a leading global packaging and paper group, has launched a range of sustainable paper-based release liners called EverLiner. These liners are made from recycled and lightweight materials, providing a more environmentally friendly solution for various applications. The EverLiner labelite offers a lighter option with reduced raw material usage and optimized transportation, while the EverLiner M R is the first release liner in the market to use recycled base paper.

North America Release Liner Market Scope

The North America release liner market is segmented on the basis of substrate, labelling technology, material type, printing process, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

SUBSTRATE

1. PAPER-BASED
2. FILM-BASED

LABELLING TECHNOLOGY

1. PRESSURE SENSITIVE
2. GLUE APPLIED
3. SHRINK SLEEVE
4. STRETCH SLEEVE
5. IN-MOLD
6. OTHERS

MATERIAL TYPE

1. SILICONE
2. NON-SILICONE

PRINTING PROCESS

1. FLEXOGRAPHY
2. OFFSET
3. GRAVURE
4. SCREEN AND DIGITAL PRINTING
5. OTHERS

APPLICATION

1. FOOD & BEVERAGES
2. MEDICAL & PHARMACEUTICALS
3. COSMETICS & PERSONAL CARE
4. AUTOMOTIVE
5. ELECTRONICS
6. CONSTRUCTION
7. LABELS & TAPES
8. AVIATION
9. MARINE
10. OTHERS

North America Release Liner Market Regional Analysis/Insights

The North America release liner market is analyzed and market size insights and trends are provided by country, substrate, labelling technology, material type, printing process, and application, as referenced above.

The countries covered in this market report are the U.S., Canada, and Mexico.

The U.S. is expected to dominate the market due to the growth in the printing industry. In addition, increasing R&D investments in terms of commercialized advanced products and technologies drives market growth in the country.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of the global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Rise in the Demand for Film-Based Liners in the Medical Sector

The North America release liner market also provides you with a detailed market analysis for every country's growth in the construction industry, increasing renovation activities, and their impact on the market. The data is available for the historic period 2015-2020.

Competitive Landscape and North America Release Liner Market Share Analysis

The North America release liner market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the North America release liner market are:

• 3M (U.S.)
• Saint-Gobain (France)
• Loparex (U.S.)
• LINTEC Corporation (Japan)
• EMI Specialty Papers (U.S.)
• AVERY DENNISON CORPORATION (U.S.)
• American coated products (U.S.)
• Mylan N.V. (U.S.)
• Polyplex (India)
• Mondi (U.K.)
• Tee Group Films (U.S.)
• Cheever Specialty Paper & Film (U.S.)
• Eastman Chemical Company (U.S.)