Mercado de bicicletas elétricas (E-Bike) da América do Norte – Tendências do setor e previsão para 2031

Análise e dimensão do mercado de bicicletas elétricas (E-Bike) da América do Norte

No domínio do ciclismo de recreio, o mercado das bicicletas elétricas (e-bike) serve de porta de entrada para a aventura e a exploração. As bicicletas elétricas oferecem aos entusiastas a oportunidade de percorrer diversas paisagens e conquistar terrenos desafiantes com facilidade, alargando o alcance e o prazer das excursões ao ar livre. Seja a percorrer trilhos acidentados ou rotas cénicas, os ciclistas podem experimentar a emoção de pedalar enquanto minimizam o esforço físico, tornando as e-bikes particularmente atraentes para aqueles que procuram passeios de lazer sem comprometer a aventura. Com características como assistência à pedalada e modos de potência variável, as e-bikes servem um amplo espectro de ciclistas recreativos, desde os principiantes aos ciclistas experientes, melhorando as suas experiências ao ar livre e promovendo uma ligação mais profunda com a natureza.

O tamanho do mercado norte-americano de bicicletas elétricas (E-Bike) foi avaliado em 3,24 mil milhões de dólares em 2023 e deverá atingir os 7,47 mil milhões de dólares até 2031, com um CAGR de 11,00% durante o período de previsão de 2024 a 2031. Além do mercado insights como o valor de mercado, taxa de crescimento, segmentos de mercado, cobertura geográfica, participantes do mercado e cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e análise de pilão.

Âmbito do relatório e segmentação de mercado

Market Definition

An electric bike, or e-bike, is a bicycle equipped with an electric motor to assist with propulsion. Riders can pedal as usual or rely on the motor for added power, making cycling easier and more accessible. E-bikes offer a convenient and eco-friendly alternative to traditional bicycles, especially for commuting or leisure riding over varied terrain.

Electric Bike (E-Bike) Market Dynamics

Drivers

• High Demand of E-Bikes due to Rising Environmental Awareness

Consumers are increasingly prioritizing sustainable transportation solutions to mitigate environmental impact. E-bikes offer a greener alternative to traditional vehicles, emitting zero tailpipe emissions and reducing reliance on fossil fuels. With growing concerns about air pollution and climate change, individuals are drawn to e-bikes for their eco-friendly attributes, contributing to cleaner air and a healthier planet. Government initiatives promoting electric mobility and reducing carbon emissions further amplify the appeal of e-bikes, incentivizing adoption and fostering a more sustainable transportation ecosystem. As environmental consciousness continues to rise, e-bikes are poised to play a pivotal role in shaping a more sustainable future for urban mobility.

For instance, in 2023, Germany experienced a pivotal shift in its bicycle market as e-bikes outsold traditional bicycles, with 2.1 million units sold, capturing 53% of total sales. This surge underscores the growing preference for eco-friendly and efficient transportation solutions amidst rising environmental awareness. The resilience of the German bicycle industry, generating €7.06 billion in sales, reflects a sustained demand for cycling, with specialist retailers and 'cycle to work' leasing schemes playing integral roles in promoting cycling as a vital aspect of everyday life.

• Increased Technological Advancements Promotes Improved User Experience of E-Bikes

Innovations in battery technology, such as the development of lightweight and long-lasting lithium-ion batteries, extend the range and lifespan of e-bikes, addressing concerns about range anxiety and maintenance. Moreover, advancements in motor design and integration enable e-bikes to deliver smoother rides and more responsive assistance, enhancing overall e-bike performance and comfort for users. Integration of smart features such as GPS navigation, bluetooth connectivity, and mobile app compatibility further elevate the appeal of e-bikes, catering to tech-savvy consumers seeking connected and convenient transportation solutions. As technological advancements continue to evolve, e-bike manufacturers can differentiate their products, attract new customers, and drive market growth.

Opportunities

• Government Incentives Promotes Increased Adoption of Electric Bikes

Subsidies, tax incentives, and rebates provided by governments encourage consumers to purchase e-bikes by making them more affordable. Supportive policies such as infrastructure development for cycling lanes and parking facilities promote e-bike usage, enhancing safety and convenience for riders. Furthermore, regulations mandating emission reductions and promoting sustainable transportation solutions propel the adoption of e-bikes as an eco-friendly alternative to traditional vehicles. Overall, government initiatives create a favorable environment for e-bike manufacturers, fostering market growth and accelerating the transition towards sustainable mobility.

For instance, in February 2024, Cowboy's ambition to attain full-year profitability aligns with the broader trend of government incentives and regulations driving the electric bike (e-bike) market. Focusing on software-integrated e-bikes, Cowboy aims to capitalize on technological advancements and evolving consumer preferences, leveraging supportive policies and increasing demand for eco-friendly transportation solutions to achieve sustainable growth and profitability.

• Increasing Demand Electric Bikes due to Growing Urbanization

As urban areas become more crowded and traffic congestion worsens, commuters seek efficient and flexible mobility solutions. E-bikes offer a convenient alternative to traditional vehicles, enabling riders to navigate through congested streets with ease and bypass traffic jams. Their compact size and agility make them well-suited for urban environments, allowing e-bike businesses to thrive by offering riders the means to maneuver through tight spaces and reach their destinations faster. E-bikes contribute to reduced pollution and noise levels in cities, aligning with urban sustainability goals and further driving their adoption among environmentally-conscious urban dwellers. This growing e-bike business sector reflects the growing demand for sustainable transportation solutions in urban areas.

Restraints/Challenges

• High E-Bike Prices Impede Growth Among Budget-Conscious Consumers

Compared to traditional bicycles, e-bikes typically come with a higher price tag due to the inclusion of electric motors, and batteries. This upfront investment can deter budget-conscious consumers from purchasing e-bikes, especially when considering other transportation alternatives. The perception of e-bikes as luxury items rather than essential modes of transportation may limit their appeal to a wider demographic.

• Limited Infrastructure Limits the Adoption of Electric Bikes

E-bike users may face challenges in charging their bikes conveniently due to limited infrastructure, such as inadequate charging stations and a lack of dedicated bike lanes. Moreover, the absence of dedicated bike lanes can make e-bike commuting less appealing due to safety concerns and increased interaction with motor vehicles.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In November 2022, Cannondale announced a new global organizational structure aimed at eliminating regional General Managers and leveraging Pon.Bike to bolster operational efficiency and drive growth across markets. This move signifies a strategic shift in the company's management approach
• In September 2022, Aventon upgraded all its electric bicycles with enhanced features such as improved frames, integrated LED lighting, and full-color displays with Bluetooth connectivity. The introduction of the Aventon Level.2 commuter e-bike further enriches the Level series
• In February 2020, Specialized Bicycle Components, Inc. launched the Turbo Levo SL, a mountain e-bike boasting a lightweight design, 29-inch wheels, and a weight reduction of 9 pounds compared to other turbo e-bikes, enhancing the company's product lineup

Electric Bike (E-Bike) Market Scope

The market is segmented on the basis of battery type, hub motor location, mode, battery power, class and usage. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Battery Type

• Lithium-Ion
• Lithium-Ion Polymer
• Nickel Metal Hydride
• Lead Acid
• Sealed Lead Acid
• Others

Hub Motor Location

• Mid Drive Hub Motor
• Motor do cubo traseiro
• Motor do cubo dianteiro

Modo

• Assistência de pedal
• Acelerador

Energia da bateria

• Abaixo de 750W
• Mais de 750 W

Classe

• Classe I (Pedal Assist/Pedelec)
• Classe II (acelerador)
• Classe III (Pedelec de velocidade)

Uso

• Cidade/Urbano
• Cruzeiro
• Bicicletas de montanha/trekking
• Corrida, Carga
• Outros

Análise/perspetivas do mercado norte-americano de bicicletas elétricas (E-Bike)

O mercado é analisado e são fornecidos insights e tendências do tamanho do mercado por país, tipo de bateria, localização do motor do cubo, modo, potência da bateria, classe e utilização.

Os países abordados no relatório de mercado são os EUA, o Canadá e o México.

Os EUA dominam o mercado, principalmente devido à presença de líderes importantes da indústria, como a Specialized Bicycle Components, Inc. e a Trek Bicycle Corporation, com sede dentro das suas fronteiras. Estas empresas, reconhecidas pela sua inovação e qualidade, impulsionam o crescimento do mercado através de tecnologia de ponta e designs centrados no consumidor. A sua forte posição no mercado dos EUA permite-lhes influenciar tendências e estabelecer padrões, contribuindo para o domínio dos EUA no setor das bicicletas elétricas da região.

A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.   

Análise do panorama competitivo e da quota de mercado das bicicletas elétricas (E-Bike)

O cenário competitivo do mercado fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas em relação ao mercado.

Alguns dos principais players que operam no mercado são

• Grupo Accell (Holanda)
• BICICLETA DERBY (Alemanha)
• SPA ITALJET (Itália)
• Riese & Müller GmbH (Alemanha)
• M1-Sporttechnik (Alemanha)
• CINCO Bianchi SpA (Itália)
• Kawasaki Motors Corp., EUA (EUA)
• Yadea Technology Group Co., Ltd.(China)
• Bicicletas Gigantes (Taiwan)
• Trek Bicycle Corporation (EUA)
• myStromer AG (Suíça)
• Specialized Bicycle Components, Inc. (EUA)
• BICICLETAS MERIDA (Taiwan)
• Pedego (EUA)
• A YAMAHA Motor Unip. Lda. (Japão)

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