Middle East and Africa Active, Smart and Intelligent Packaging Market – Industry Trends and Forecast to 2030

Middle East and Africa Active, Smart and Intelligent Packaging Market Analysis and Size

The essential factors contributing to the growth of the Middle East and Africa active, smart and intelligent packaging market in the forecast period of 2023 to 2030 include increasing demand for active, smart, and intelligent packaging as investments in public and private healthcare industries increase, and raising health awareness among the general population, and continuous technological advancements in packaging.

Data Bridge Market Research analyses that the Middle East and Africa active, smart and intelligent packaging market which was USD 5,582.07 million in 2022, is expected to reach USD 8,502.33 million by 2030, growing at a CAGR of 5.5% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Middle East and Africa Active, Smart and Intelligent Packaging Market Scope and Segmentation

Market Definition

The terms active packaging, intelligent packaging, innovative packaging refers to packaging systems used for foods, pharmaceuticals, and several other types of products. They help extend shelf life, monitor freshness, display information on quality, improve safety, and improve convenience. These terms are closely related. For instance, active packaging usually means having operational functions beyond the inert, passive containment and protection of the product, Intelligent and innovative packaging involves the ability to sense or measure an attribute of the product, the inner atmosphere of the package, or the shipping environment. This information can be communicated to users or can trigger active packaging functions, programmable matter, and smart materials, among others.

Middle East and Africa Active, Smart and Intelligent Packaging Market Dynamics

Drivers

• Increasing Consumer Demand for Information

Consumers are increasingly looking for more information about the products they purchase, including details about freshness, authenticity, and ingredients. Smart and intelligent packaging provides a means to communicate this information in real time, enhancing transparency and trust.

• Improved Safety and Traceability

Smart packaging can incorporate sensors and tracking systems to monitor the condition and location of products during transit. This helps in ensuring product safety, identifying issues in the supply chain, and tracking the source of potential contamination outbreaks.

Opportunities

• Industrial Growth and E-Commerce Growth

The rise of e-commerce has created a need for packaging that not only protects products during shipping but also provides a convenient and engaging experience for online shoppers. Smart packaging solutions can help meet these demands.

• Innovations in TECHNOLOGY

Advances in sensors, RFID (radio-frequency identification), NFC (near-field communication), and IoT (internet of things) technologies have made it more cost-effective and practical to implement smart and intelligent packaging solutions.

Restraints/Challenges

• Data Security and Privacy Concerns

Smart packaging solutions that collect and transmit data may raise concerns about data security and privacy, especially when sensitive information is involved (such as, pharmaceuticals or personal care products).

• Cost Constraints of Smart and Intelligent Packaging

Implementing active and smart packaging technologies can be expensive, particularly for smaller businesses. The cost of incorporating sensors, RFID, NFC, or other smart elements, as well as the necessary infrastructure, can be a significant barrier.

This Middle East and Africa active, smart and intelligent packaging market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Middle East and Africa active, smart and intelligent packaging market, contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In April 2023, Tetra Pak has included a fun and interactive smart packaging experience on its cartons for a leading European fruit juice producer to help educate and inspire its customers, it says. The feature has been developed in partnership with creative technology studio Appetite Creative. Both are AIPIA members

Middle East and Africa Active, Smart and Intelligent Packaging Market Scope

The Middle East and Africa active, smart and intelligent packaging market is segmented on the basis of product type, function, technology, material, level, and application. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Active Packaging
• Smart Packaging
• Intelligent Packaging

Function

• Moisture Control
• Temperature Indicators
• Shelf Life Sensing
• Product Tracking
• Others

Technology

• RFID Tags
• QR Codes
• NFC Tags
• Coding and Markings
• Sensors and Output Devices
• Others

Material

• Plastic
• Paper
• Glass
• Corrugated Board
• Metal
• Others

Level

• Primary
• Secondary
• Tertiary

Application

• Food
• Beverages
• Personal Care
• Healthcare
• Automotive
• Consumer Electronics
• Others

Middle East and Africa Active, Smart and Intelligent Packaging Market Regional Analysis/Insights

The Middle East and Africa active, smart and intelligent packaging market is analysed and market size insights and trends are provided by product type, function, technology, material, level, and application as referenced above.

The countries covered in the Middle East and Africa active, smart and intelligent packaging market report are Saudi Arabia, South Africa, U.A.E., Israel, Egypt and Rest of Middle East and Africa

Saudi Arabia is expected to dominate the Middle East and Africa active, smart and intelligent packaging market and is also expected to grow with the highest CAGR during the forecast period of 2023 to 2030, due to the rising demand for active, smart and intelligent packaging from consumer as active and intelligent packaging technologies can help reduce food waste by extending product shelf life and freshness.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Active, Smart and Intelligent Packaging Market Share Analysis

The Middle East and Africa active, smart and intelligent packaging market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to Middle East and Africa Active, smart and intelligent packaging market.

Some of the major players operating in the Middle East and Africa active, smart and intelligent packaging market are:

• CR Hallcrest Ltd (U.K.)
• Ampacet Corporation (U.S.)
• WestRock Company (U.S.)
• Tetra Pak (Switzerland)
• Scan and Win
• R.R. Donnelley & Sons Company (U.S.)
• Sonoco Products Company (U.S.)
• Smart Packaging
• Amcor Plc (Switzerland)
• CONSTANTIA FLEXIBLES (Austria)
• Klöckner Pentaplast (U.S.)
• Graham Packaging Company (U.S.)
• Avery Dennison Corporation (U.S.)
• DS Smith (U.K.)
• Cryolog (France)

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