Relatório de análise de mercado, quota e tendências da plataforma de trabalho aéreo LATAM – Visão geral do setor e previsão para 2031

Análise de mercado da plataforma de trabalho aéreo LATAM

O mercado de plataformas aéreas de trabalho da LATAM abrange uma variedade de equipamentos utilizados para o acesso seguro a áreas de trabalho elevadas, incluindo plataformas elevatórias de lança, plataformas tipo tesoura e plataformas verticais de mastro. Este mercado é influenciado pelos crescentes projetos de infraestruturas, atividades industriais e rigorosas regulamentações de segurança da região. Os principais impulsionadores incluem a expansão económica, o aumento da urbanização e a necessidade de soluções de manutenção eficientes e seguras. Espera-se que o mercado cresça à medida que as indústrias procuram melhorar a produtividade e cumprir as normas de segurança. Os avanços na tecnologia e o aumento da procura de aluguer estão também a moldar o desenvolvimento do mercado.

Tamanho do mercado da plataforma de trabalho aéreo LATAM

A plataforma de trabalho aéreo LATAM deverá atingir 1.390,29 centenas de unidades até 2031, contra 967,58 centenas de unidades em 2023, crescendo com um CAGR substancial de 4,8% no período de previsão de 2024 a 2031.

Tendências de mercado da plataforma de trabalho aéreo LATAM

“Segurança e conformidade rigorosas impulsionam o investimento em Awp”

O mercado de plataformas aéreas de trabalho (AWP) da LATAM tem um fator significativo que são as regulamentações de segurança e conformidade rigorosas. À medida que os padrões de segurança se tornam mais rigorosos em vários setores, há uma ênfase crescente no investimento em equipamentos avançados que garantam a adesão a estes regulamentos. Na América Latina, os governos e os organismos industriais estão cada vez mais a implementar e a aplicar regulamentos de segurança rigorosos para minimizar os acidentes de trabalho. Por exemplo, as atualizações regulamentares do Brasil nas normas de segurança de construção levaram as empresas a atualizar os seus AWP para cumprir os novos requisitos de conformidade, impulsionando assim a procura por plataformas modernas equipadas com recursos de segurança avançados.

O cenário em evolução das normas de segurança nos países da América Latina exige atualizações e modificações frequentes nos equipamentos AWP. As empresas que operam em indústrias como a construção e a energia devem investir em AWPs que ofereçam características de segurança melhoradas, tais como sistemas melhorados de protecção contra quedas, controlos avançados de estabilidade e melhores capacidades de resposta a emergências. Esta tendência é evidente na crescente adoção de AWPs com tecnologias de segurança de ponta, como se verifica em marcas como a Genie e a Snorkel, que adaptaram os seus produtos para cumprir estes rigorosos padrões.

Âmbito do relatório e segmentação do mercado da plataforma de trabalho aéreo LATAM

Definição de mercado da plataforma de trabalho aéreo LATAM

O mercado LATAM (Latino-Americano) de plataformas aéreas de trabalho refere-se ao mercado regional de equipamentos concebidos para elevar o pessoal e as ferramentas para trabalhos em altura. Este mercado inclui vários tipos de plataformas aéreas, tais como plataformas elevatórias, plataformas tipo tesoura e plataformas verticais de mastro, utilizadas em setores como a construção, a manutenção e os serviços públicos. Os principais factores que influenciam o mercado LATAM incluem o crescimento económico, a urbanização, o desenvolvimento de infra-estruturas e a crescente adopção de regulamentos de segurança. O mercado é caracterizado por uma mistura de fabricantes locais e internacionais e é impactado pelas condições económicas regionais e pelo investimento em projetos de construção e infraestruturas.

Dinâmica do mercado das plataformas de trabalho aéreo LATAM

Motoristas  

• Aumento da infraestrutura através de iniciativas governamentais

O mercado LATAM de plataformas aéreas de trabalho (AWP) é impulsionado por iniciativas governamentais para impulsionar o desenvolvimento de infraestruturas. Os países da América Latina investem cada vez mais em projectos de infra-estruturas de grande escala para melhorar as redes de transportes, o desenvolvimento urbano e as instalações públicas. O Programa de Aceleração do Crescimento (PAC) do Brasil visa melhorar as infraestruturas do país através da construção extensiva de estradas, pontes e equipamentos públicos. Tais projectos apoiados pelo governo aumentam significativamente a procura de AWPs, uma vez que estas plataformas são essenciais para aceder de forma segura e eficiente a áreas de trabalho elevadas durante tarefas de construção e manutenção. Isto reflecte a correlação directa entre as despesas governamentais em infra-estruturas e a necessidade crescente de plataformas de trabalho aéreo avançadas capazes de satisfazer as exigências de projectos de grande escala.

Por exemplo,

• In March 2024, Brazil's New Growth Acceleration Plan (PAC) aims to invest R$ 1.7 trillion into infrastructure, focusing on sectors like sanitation, energy, and highways, which is expected to drive significant economic development and revive stalled projects. This surge in infrastructure investment will boost the demand for aerial work platforms (AWPs) as they are essential for construction, maintenance, and repair tasks in these large-scale projects. The PAC's emphasis on sustainable and efficient practices also aligns with the growing need for advanced AWPs that meet modern safety and environmental standards, thereby creating substantial growth opportunities for the AWP market

Proliferation & Expansion of Aerial Work Platform in End User Sectors Such as Manufacturing, Energy & it among Others

The proliferation and expansion of aerial work platforms (AWPs) across various end-user sectors, including manufacturing, energy, and IT, are significant drivers of growth in the LATAM aerial work platform (AWP) market. In the manufacturing sector, AWPs are essential for accessing high and hard-to-reach areas, facilitating maintenance, repairs, and installations in large-scale production facilities. As manufacturing activities in LATAM grow, driven by industrialization and increasing production capacities, the demand for AWPs that can efficiently support these operations continues to rise. For instance, companies in Mexico and Brazil are investing in AWPs to optimize their manufacturing processes and ensure safer, more efficient access to elevated equipment.

For Instance,

• According to an article by JLG Industries, the 1850SJ Ultra Series Telescopic Boom Lift offers exceptional reach and efficiency with a platform height of 56.56 meters (185.6 feet) and a horizontal outreach of 24.38 meters (80 feet). It features a restricted platform capacity of 454 kg (1000.9 lb) and an unrestricted capacity of 230 kg (507.1 lb). Notable for its rapid ascent to full height and streamlined transport requirements—eliminating the need for an oversized load permit—the lift's telescoping jib provides a substantial 82,118 cubic meters of work area. Additionally, the lift's axles extend or retract in about one minute, enhancing operational efficiency

Opportunities

• Strategic Partnership and Collaboration among Organizations

The LATAM aerial work platform (AWP) market is offered by strategic partnerships and collaborations between manufacturers, construction companies, and other industry players. International AWP companies can effectively penetrate the LATAM market and tailor their offerings to regional needs. For example, partnerships with local firms can help international companies navigate the complex regulatory environment and cultural nuances of LATAM countries. This localized approach not only facilitates market entry but also enhances customer trust and expands the reach of AWP products across diverse LATAM regions. Collaborative and agile market presence can also streamline supply chains and improve service delivery, creating a more responsive and local entity presence.

• Innovations in AWP Technology, such as Electric-Powered Platforms, and Integration With iot for Real-Time Monitoring

The LATAM aerial work platform market experiences significant opportunities in innovations in aerial work platform (AWP) technology, including electric-powered platforms and integration with the Internet of Things (IoT). Electric-powered AWPs offer a major advancement by providing a cleaner, quieter, and more energy-efficient alternative to traditional diesel-powered models. As LATAM countries increasingly focus on sustainability and reducing carbon emissions, the demand for electric-powered AWPs is expected to rise. This shift aligns with broader environmental goals and offers companies a competitive edge by meeting regulatory requirements and appealing to environmentally conscious customers.

For Instance,

• In January 2023, Haulotte and Bouygues Energies & Services showcased their collaboration at the Hvolution trade fair in Paris on February 1-2, 2023. Haulotte presented a prototype electric all-terrain scissor lift featuring a "Range Extender" generator powered by hydrogen fuel cells, developed in partnership with Bouygues Energies & Services. This innovative solution is set to advance the deployment of low-carbon equipment in construction, with real-life testing planned on public works sites starting in March. This partnership highlights a significant market opportunity for expanding eco-friendly aerial work platforms and accelerating the decarbonization of construction sites
• In August 2023, according to an article by the Association of Equipment Manufacturers, recent innovations in aerial work platforms, such as compact designs and electric models, offer significant opportunities for the LATAM market. Advances like Dur-A-Lift's hybrid systems and Versalift's high-capacity units enhance efficiency and safety while reducing costs. The Utility Expo 2023 will showcase these advancements, highlighting their potential benefits for LATAM's infrastructure needs

Restraints/Challenges

• Rapid Innovation Strains Resources and Budgets

Rapid innovation in the aerial work platform (AWP) market presents a significant challenge for the LATAM region, as it strains resources and budgets for companies. The continuous advancement of technology in AWPs, such as the development of electric-powered platforms and IoT integration, requires substantial investment in research and development (R&D). Companies must allocate significant resources to stay competitive and adopt the latest technologies. For example, firms like JLG and Genie are constantly updating their product lines to incorporate new safety features and improved performance. This ongoing need for innovation can divert funds from other essential areas, potentially impacting overall operational efficiency and financial stability.

For Instance,

• JCB's launch of the zero-emission electric drive scissor lift range, including models like the S1932E and S3246E, highlights the challenges of rapid innovation in the aerial work platform market. The shift from hydraulic to electric drives offers up to 53% more run time and reduces maintenance needs by cutting hydraulic connections. However, the initial high costs of these advanced electric systems and the need for new charging infrastructure can strain resources and budgets. LATAM companies may face significant financial and logistical challenges as they adapt to these innovations while balancing other operational expenses

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

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Expected Impact of Economic Slowdown on the Pricing and Availability of Products

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LATAM Aerial Work Platform Market scope

The market is segmented on the basis of type, product, and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Boom Lifts
• Scissor Lift
• Telehandlers/Forklifts
• Vertical Mast Lift
• Personnel Portable Lifts
• Spider Lifts
• Others

 Type

• Engine-Powered
• Electric

End User

• Rental
• Construction
• Transportation & Logistics
• Telecommunication
• Government
• Others

LATAM Aerial Work Platform Market Regional Analysis

The market is analysed and market size insights and trends are provided by type, product, and end user.

The countries covered in the market are Brazil, Mexico, Argentina, Colombia, Chile, Peru, Ecuador, and rest of LATAM.

Brazil dominates the LATAM Aerial Work Platform Market due to its advanced infrastructure, high technology adoption, and significant investment in infrastructure projects. Additionally, the country's strong economic resources and tech-savvy population drive rapid deployment and innovation in smart city solutions.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

LATAM Aerial Work Platform Market share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

LATAM Aerial Work Platform Market Leaders Operating in the Market Are:

• Terex Corporation (US)
• Haulotte (France)
• SINOBOOM (China)
• Manitou (França)
• Indústrias JLG (Estados Unidos)
• EdmoLift AB (Suécia)
• SkyJack (África do Sul)
• Tadano Ltd (Japão)
• EWELLIX (Suécia)
• Guindastes Kino (China)

Últimos Desenvolvimentos no Mercado LATAM de Plataformas de Trabalho Aéreo

• A 1 de fevereiro de 2023, a BIG Outdoor e a IKE Smart City anunciaram uma parceria, resolvendo a sua rivalidade em relação ao contrato do sistema de publicidade digital de Santa Monica. Esta colaboração visa implantar até 50 quiosques interativos de sinalização digital, fornecendo diversos serviços e potencialmente angariando 5 milhões anualmente para a cidade
• A 12 de dezembro de 2023, a Urban Service Point (USP) e a Cellnex Telecom assinaram um acordo para a implementação de antenas 5G em quiosques de jornais. Estes stands, começando por um nas Ramblas de Barcelona, ​​irão acolher Small Cells para melhorar a conectividade em áreas urbanas densamente povoadas

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