Mercado global de dispositivos wearable – Tendências do setor e previsão para 2031

Análise e tamanho do mercado de dispositivos wearable

O mercado dos dispositivos wearable está a sofrer um rápido crescimento, impulsionado pelos avanços tecnológicos, pelo aumento da consciencialização sobre a saúde entre os consumidores e pela crescente popularidade dos smartwatches e dos rastreadores de fitness. O mercado é caracterizado por uma vasta gama de dispositivos wearable, incluindo smartwatches , fitness trackers, roupas inteligentes e dispositivos médicos . Estes dispositivos oferecem diversas funcionalidades, como o rastreamento de atividades, monitorização do ritmo cardíaco, rastreamento por GPS e notificações.

O tamanho do mercado global de dispositivos wearable foi avaliado em 163,37 mil milhões de dólares em 2023 e deverá atingir os 643,84 mil milhões de dólares até 2031, com um CAGR de 18,7% durante o período de previsão de 2024 a 2031. Além dos insights sobre os cenários de mercado, como o valor de mercado, a taxa de crescimento, a segmentação, a cobertura geográfica e os grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também a análise especializada aprofundada, a epidemiologia dos doentes, a análise de pipeline, a análise de preços e a estrutura regulatória.

Âmbito do relatório e segmentação de mercado       

Market Definition

Wearable devices, also known as wearables, are electronic devices worn on the body as accessories or implants. These devices are equipped with sensors and other technologies to collect data about the wearer's activities, health, and environment. Wearable devices can include smartwatches, fitness trackers, smart clothing, and medical devices such as continuous glucose monitors and smart insulin pumps. The data collected by wearable devices can be used to track fitness and health metrics, monitor chronic conditions, provide real-time feedback, and enable communication and interaction with other devices.       

Wearable Devices Market Dynamics

Drivers

• Increasing Health Consciousness

The rising health consciousness among consumers is a significant driver of the wearable devices market. With growing awareness about the importance of maintaining health and fitness, consumers are seeking tools that can help them track and improve their overall well-being. Wearable devices that can monitor health metrics such as heart rate, sleep patterns, and physical activity are in high demand as they enable users to make informed lifestyle choices. This drives the adoption of wearable devices as essential tools for managing health and fitness goals.

• Remote Patient Monitoring

The COVID-19 pandemic has accelerated the adoption of remote patient monitoring solutions, including wearable medical devices. With the need to reduce in-person interactions and minimize the risk of exposure to the virus, healthcare providers are increasingly turning to wearable devices to monitor patients' health remotely. These devices allow for continuous monitoring of vital signs and other health metrics, enabling healthcare providers to detect early signs of deterioration and intervene promptly. The pandemic has highlighted the significance of remote patient monitoring in enhancing patient results and decreasing healthcare expenses, driving the adoption of wearable medical devices in healthcare settings.

Opportunities

• Growing Demand in the Sports and Fitness Industry

Athletes and fitness enthusiasts rely on wearable devices to track their workouts, monitor their progress, and achieve their fitness goals. There is a significant opportunity for wearable device manufacturers to innovate and develop advanced devices that provide accurate and real-time data, helping individuals optimize their training and improve their overall performance. The sports and fitness industry represents a lucrative opportunity in the market for wearable devices, driven by the growing demand for fitness trackers, smartwatches, and other devices that can enhance athletic performance and fitness monitoring.

• Rising Prevalence in Fashion 

Wearable devices are increasingly becoming fashion statements and lifestyle accessories, especially among younger consumers who value style and functionality. There is a growing trend of integrating technology seamlessly into everyday clothing and accessories, creating opportunities for wearable device manufacturers to collaborate with fashion brands and designers. By focusing on aesthetics and design, wearable device manufacturers can appeal to fashion-conscious consumers and differentiate their products in a competitive market, creating new opportunities for the market.

Restraints/Challenges

• Data Privacy and Security Concerns

With wearable devices collecting and storing sensitive health and personal data, ensuring the privacy and security of this data is crucial. Consumers are increasingly concerned about how their data is being used and protected, and any breach of privacy could lead to a loss of trust in wearable device manufacturers. Data privacy and security are significant challenges in the market.

• Interoperability and Compatibility Issues

The lack of standardization means that devices from different manufacturers may not work together or share data effectively. This limits wearable devices' overall usability and functionality and can frustrate consumers who may have invested in multiple devices. Interoperability and compatibility challenges hinder the seamless integration of wearable devices with other devices and platforms.

This wearable devices  market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the wearable devices market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In March 2023, Samsung, in collaboration with Google and Qualcomm, announced its joint efforts on an upcoming mixed-reality headset
• In October 2022, Google unveiled the Pixel Watch, a smartwatch priced at USD 349 for the Wi-Fi-only version and USD 399 for the cellular variant. This price range is between USD 50 and USD 100 lower than the comparable versions of the Apple Watch Series 8 
• In August 2022, Fitbit Inc. revealed the introduction of its new range of watches, which includes the Sense 2, Inspire 2, and Versa 4 models

Global Wearable Devices Market Scope

The wearable devices market is categorized into four notable segments which are based on the basis of product, type, industry, and end users. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Wrist-Wear
• Eyewear
• Footwear
• Neckwear
• Body Wear
• Others

 Type

• Smart Textile
• Passive
• Active
• Ultra-Smart
• Non-Textile

Industry

• Consumer Products
• Healthcare
• Industrial
• Others

End Users

• Personal Users
• Enterprises

Wearable Devices Market Regional Analysis/Insights

The wearable devices market is analyzed and market size insights and trends are provided by country, product, type, industry, and end users as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America is expected to dominate the market due to high technology adoption and the rapid availability of newly released items. A growing demand is for devices that promote health, facilitate preventive treatment, and manage ongoing ailments. According to the National Library of Medicine, 30% of Americans use wearable medical technology.      

Asia-Pacific is expected to witness significant growth due to the increasing number of vendors offering products with competitive features. The increasing demand from various customer groups allows manufacturers to lower product prices while increasing production volumes. The demand for wearable technology in China is also expected to rise due to the decreasing costs of smartphones.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Healthcare Infrastructure Growth Installed base and New Technology Penetration

O mercado de dispositivos wearable também fornece análises de mercado detalhadas para o crescimento de cada país em termos de despesas de saúde para equipamentos de capital, base instalada de diferentes tipos de produtos para o mercado de dispositivos wearable, impacto da tecnologia utilizando curvas de linha de vida e alterações nos cenários regulamentares de saúde e o seu impacto no mercado de dispositivos wearable. Os dados estão disponíveis para o período histórico 2011-2021.

Análise do cenário competitivo e da quota de mercado dos dispositivos wearable

O panorama competitivo do mercado de dispositivos wearable fornece detalhes por concorrente. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas em relação ao mercado.

Alguns dos principais players que operam no mercado são:

• SAMSUNG (Coreia do Sul)
• (EUA)
• (China)
• (EUA)
• Sony Corporation (Japão)
• HTC Corporation (Taiwan)
• (EUA)
• Comunidade Global Xiaomi (China)
• ADIDAS AG (Alemanha)
• (EUA)
• LG Electronics (Coreia do Sul)
• Motorola Solutions, Inc.
• Fossil Group, Inc.
• Google LLC (EUA)
• Polar Electro (Finlândia)
• Withings (França)
• Michael Kors (EUA)
• CASIO AMÉRICA, LDA.
• TomTom International BV (Holanda)
• ASUSTeK Computer Inc (Taiwan)

SKU-1151