Global Vegetable Snacks Market – Industry Trends and Forecast to 2031

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Vegetable Snacks Market Analysis and Size

In the vegetable snacks market, continual advancement in flavors and textures creates diverse options, catering to various tastes and dietary preferences. This evolution benefits consumers by offering healthier alternatives to traditional snacks, promoting better nutrition and wellness without sacrificing taste or convenience.

For instance, In June 2021, Sow Good Inc., based in Texas, unveiled its debut product range: freeze-dried fruit and vegetable snacks and smoothies. The line promises convenience and nutrition, offering a tasty and wholesome option for on-the-go consumers.

The global vegetable snacks market size was valued at USD 4.61 billion in 2023, is projected to reach USD 6.71 billion by 2031, with a CAGR of 4.80% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation       

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Market Definition

Vegetable snacks offer a nutritious alternative to traditional junk food, providing a crunchy, flavorful treat packed with vitamins and minerals. From crispy carrot sticks to oven-baked kale chips, these snacks satisfy cravings while promoting health. Low in calories and high in fiber, they are perfect for guilt-free munching any time of day, supporting a balanced diet effortlessly.

Vegetable Snacks Market Dynamics

Drivers

• Health Conscious Consumer Trends

Increasing health consciousness has fueled a surge in demand for healthier snack choices. Vegetable snacks, valued for their perceived nutritional benefits and low calorie content, have emerged as a preferred option among health-conscious consumers. This trend reflects a growing preference for nutritious alternatives in the snacking landscape.

• Growing Demand for Clean Label and Natural Ingredients

Health-conscious consumers increasingly prioritize vegetable snacks with clean label, natural ingredients, avoiding artificial additives and preservatives. Brands such as "Garden Goodness" thrive by offering baked kale chips with organic kale, olive oil, and sea salt, appealing to those seeking wholesome, minimally processed options. This trend reflects a broader shift towards transparency and health in the snack industry, as consumers scrutinize ingredient lists for quality and authenticity.

Opportunities

• Convenience and On-the-Go Lifestyles

The demand for on-the-go snacks is rising due to busy lifestyles and urbanization. Vegetable snacks, such as pre-cut veggies, snack packs, and some healthiest vegetable chips meet this need for convenient, healthy options. Their portability and nutritional benefits make them increasingly popular choices for consumers seeking quick and nourishing snacks while on the move.

• Rise in Vegetarian and Vegan Diets

The global adoption of vegetarian and vegan diets has spurred a demand for vegetable-based snacks. Consumers opting for plant-based lifestyles seek wholesome alternatives to conventional snack choices, propelling the expansion of the vegetable snacks market. For instance, the popularity of veggie straws and kale chips has soared as they offer savoury and crunchy snack experiences while aligning with vegetarian and vegan dietary preferences.

Restraints/Challenges

• Limited Shelf Life

In contrast to processed snacks with added preservatives, the limited shelf life of fresh vegetable snacks poses logistical hurdles for retailers and heightens the risk of spoilage. This constraint inhibits market growth by increasing costs, reducing product availability, and undermining consumer confidence in the reliability and convenience of vegetable snacks.   

• Seasonality and Supply Chain

Maintaining a dependable supply chain year-round is crucial for market stability and consumer confidence. Addressing seasonal variations demands strategic planning and streamlined logistics to uphold consistent product availability and pricing. Vegetable snack manufacturers face challenges with seasonality, experiencing supply and pricing fluctuations based on the availability of specific vegetables, necessitating agile adaptation strategies.   

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• In May 2023, Blue Bottle Coffee and The Weekend collaborated to unveil Samra Origins Coffee, an Ethiopian variety boasting a medium-to-dark roasted aroma. Utilizing advanced freeze-drying technology, this offering promises a unique coffee experience
• In June 2022, Conagra Brands introduced a range of innovative summer products addressing mealtime challenges with contemporary flavors, trendy ingredients, and convenient preparation methods, catering to diverse cravings and enhancing consumer experiences
• In April 2022, Prasuma, a renowned Indian brand for frozen foods, expanded its offerings with Frozen Veg and Chicken Spring Rolls, chicken nuggets, mini samosas, shammi kababs, sheekh kababs, and bacon. This diversification enriches their frozen snacks portfolio
• In July 2021, Rind Snacks introduced thin-cut fruit chips, enriching the category with added vitamins and fiber. This nutritional boost enhances the appeal of fruit chips, offering consumers a healthier snacking alternative
• In April 2022, Prasuma, a renowned Indian brand for frozen foods, expanded its offerings with Frozen Veg and Chicken Spring Rolls, chicken nuggets, mini samosas, shammi kababs, sheekh kababs, and bacon. This diversification enriches their frozen snacks portfolio
• In November 2020, NADI launched Happy Hearts Apple Chips, available in Granny Smith and Ida Red varieties. These vegan, gluten-free, fat-free, and non-GMO snacks provide a healthy option, with each 1.06-oz bag containing just 100 calories

Vegetable Snacks Market Scope

The market is segmented on the basis of type, distribution channel, and packaging type. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Chips and Crisps
• Nuts and Seeds
• Dried Veggies
• Biscuits and Cookies
• Others

Distribution Channel

• Store-Based
• Supermarket and Hypermarket
• Convenience Store
• Non-Store-Based

 Packaging Type

• Pouches
• Cans
• Jars
• Others

Vegetable Snacks Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, type, distribution channel, and packaging type as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, and Rest of South America.

North America is expected to dominate the vegetable snacks market due to rising demand fueled by increased awareness and government initiatives promoting innovative vegetable snack options, reflecting a shift towards healthier snacking vegetable choices in the region.

Asia-Pacific is expected to be the fastest developing region in the market due to rising awareness of animal welfare and concerns about animal-based products. Bans on certain animal-based items also contribute to market growth in this region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Vegetable Snacks Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Maple Leaf Foods Inc. (Canada)
• Marlow Foods (U.K.)
• Oumph (U.K.)
• Upton’s Natural (U.S.)
• Hilary's - Drink Eat Well, LLC (U.S.)
• Siren Snacks (U.S.)
• Green Park Brands (U.K.)
• Eat Natural (U.K.)
• Primal Spirit Vegan Jerky. (U.S.)
• Louisville Vegan Jerky Company (U.S.)
• Nestle S.A. (Switzerland)
• Conagra Brands, Inc. (U.S.)
• General Mills Inc. (U.S.)
• Outstanding Foods (U.S.)
• Vegan Rob’s (U.S.)
• Amy’s Kitchen Inc, (U.S.)
• Blue Diamond Growers (U.S.)
• Eat Real (U.S.)
• NutriFusion LLC (U.S.)
• Greenleaf Foods, SPC (U.S.)

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