Relatório global de análise do tamanho, quota e tendências do mercado de suplementos de curcuma – Visão geral do setor e previsão para 2031

Análise de mercado de suplementos de curcuma

O mercado global de suplementos de curcuma é impulsionado pela crescente consciencialização sobre a saúde, pela crescente procura de remédios naturais e pela crescente prevalência de doenças crónicas. A expansão do comércio eletrónico  e a validação científica dos benefícios da curcuma impulsionam ainda mais o crescimento do mercado. Rendimentos disponíveis mais elevados e padrões de utilização tradicionais também contribuem para a expansão do mercado, tornando os suplementos de açafrão uma escolha popular para os consumidores preocupados com a saúde. Geograficamente, a América do Norte e a Ásia-Pacífico lideram em termos de quota de mercado devido à elevada sensibilização para a saúde. A Ásia-Pacífico detém geralmente uma quota de mercado significativa devido à sua integração histórica e cultural do açafrão, enquanto a América do Norte apresenta um forte crescimento devido ao aumento das tendências de saúde e à utilização de suplementos alimentares.

Tamanho do mercado de suplementos de curcuma

O tamanho do mercado de suplementos de curcuma foi avaliado em 511,20 milhões de dólares em 2023 e deverá atingir os 766,86 milhões de dólares até 2031, com um CAGR de 5,20% durante o período de previsão de 2024 a 2031. Além dos insights sobre cenários de mercado, como o valor de mercado , taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca , inquérito ao consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado de suplementos de curcuma

“Crescente popularidade dos remédios naturais”

O mercado dos suplementos de curcuma está em ascensão devido à crescente consciencialização sobre a saúde e à crescente preferência por remédios naturais. A investigação científica que destaca os benefícios da curcuma, tais como as suas propriedades anti-inflamatórias e antioxidantes , apoia o aumento da adoção pelo consumidor. O mercado está a expandir-se com inovações em formas de produtos como gomas e cápsulas moles, e com um aumento nos canais de comércio eletrónico que melhoram a acessibilidade. Regionalmente, a Ásia-Pacífico lidera devido à utilização tradicional, enquanto a América do Norte apresenta um forte crescimento impulsionado pelas tendências de saúde. O aumento dos rendimentos disponíveis e a maior disponibilidade de produtos também contribuem para a expansão do mercado.

 Âmbito do relatório e segmentação do mercado      de suplementos de curcuma

Definição de mercado de suplementos de curcuma

O mercado global de suplementos de curcuma abrange os produtos derivados da curcuma, uma especiaria conhecida pelo seu composto ativo curcumina , amplamente utilizado pelos seus potenciais benefícios para a saúde. Este mercado inclui diversas formas de suplementos, como cápsulas, pós, comprimidos e extratos, servindo os consumidores preocupados com a saúde que procuram remédios naturais para a inflamação, digestão e bem-estar geral. Impulsionado pela crescente consciência dos benefícios do açafrão para a saúde e pela crescente procura de produtos naturais e biológicos, o mercado abrange diversas regiões e dados demográficos dos consumidores. Os principais fatores que influenciam o crescimento do mercado incluem as crescentes tendências de saúde, os avanços nas formulações de suplementos e a expansão dos canais de distribuição através de plataformas online e de retalho.

Dinâmica do mercado de suplementos de curcuma

Motoristas

• Maior consciencialização do consumidor sobre os benefícios da curcuma para a saúde

As more people learn about turmeric's anti-inflammatory, antioxidant, and potential disease-preventing properties through media, research, and health discussions, they are more inclined to incorporate it into their wellness routines. This heightened awareness leads to greater consumer demand for turmeric supplements as individuals seek natural remedies to improve overall health, manage chronic conditions, and enhance their quality of life. Consequently, this growing knowledge and interest in turmeric’s benefits drive market expansion and fuel the development of new product offerings.

• Aging population drives demand for turmeric to manage age-related issues

As people age, they often experience conditions such as joint pain, reduced mobility, and cognitive decline. Turmeric, renowned for its anti-inflammatory and antioxidant properties, offers potential relief for these common concerns. Its benefits in supporting joint health and cognitive function make it an attractive option for seniors looking to maintain quality of life. This growing need for effective, natural supplements to address aging-related health challenges fuels the increasing popularity and market demand for turmeric supplements.

• Turmeric’s traditional use in Asian cultures boosts global acceptance.

Turmeric's long history of use in traditional Asian medicine significantly boosts its global acceptance and demand. In cultures such as Indian and Chinese, turmeric has been revered for centuries for its medicinal properties, including its anti-inflammatory and antioxidant effects. This deep-rooted cultural acceptance lends credibility to its benefits and encourages its use beyond Asia. As global consumers increasingly seek natural remedies with proven historical benefits, turmeric's established reputation in traditional medicine supports its broader acceptance and market growth worldwide. This cultural endorsement helps drive the global popularity of turmeric supplements as a trusted health solution.

Opportunities

• Developing new formulations with other beneficial herbs

By creating innovative blends that include herbs like ginger, black pepper, or ashwagandha, companies can enhance the overall efficacy and appeal of turmeric supplements. Such formulations can offer synergistic health benefits, like improved absorption, enhanced anti-inflammatory effects, or broader wellness support. This innovation caters to consumers seeking comprehensive health solutions and differentiates products in a competitive market. Additionally, novel combinations can attract health-conscious consumers looking for targeted support, thus expanding market reach and driving growth in the turmeric supplement sector.

• Strategic partnerships with established health and wellness brands

Collaborating with well-known brands allows for enhanced credibility and market reach, leveraging their established consumer trust and distribution channels. Such partnerships can facilitate co-branding efforts, joint marketing campaigns, and access to new customer segments. By aligning with reputable brands, turmeric supplements can benefit from increased visibility, credibility, and endorsement, driving consumer confidence and sales. Additionally, these collaborations can lead to innovative product offerings and shared expertise, further enhancing the appeal and effectiveness of turmeric supplements in a competitive market.

Restraints/Challenges

• High-quality turmeric sourcing raises costs, leading to higher prices

Premium turmeric varieties require careful cultivation, rigorous quality control, and specific processing methods to ensure high curcumin content and purity. These factors contribute to increased production costs, which are often passed on to consumers. As a result, turmeric supplements featuring high-quality ingredients may be priced higher compared to standard products, potentially limiting their accessibility for price-sensitive consumers. This can affect market penetration and competitive positioning, particularly in regions where affordability is a major concern for purchasing dietary supplements.

• Skepticism about turmeric efficacy, fueled by misleading claims, hinders growth

Consumers may doubt the effectiveness of these supplements if they are marketed with unrealistic promises or insufficient scientific backing. This skepticism is compounded by variability in product quality and the lack of consistent evidence supporting health benefits. As a result, potential customers might be hesitant to invest in turmeric supplements, impacting overall sales and market expansion. To overcome this challenge, it is crucial for brands to provide transparent information, supported by credible research and clear, accurate claims about their products.

This global turmeric supplements market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global turmeric supplements market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Turmeric Supplements Market Scope

The market is segmented on the basis of product type, application, distribution channel, Formulation, and end-users. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Capsules/Tablets
• Powder
• Liquid Extracts/Tinctures
• Softgels
• Others

Application

• Dietary Supplements
• Functional Foods
• Cosmetics/Topical Products

Distribution Channel

• Online Retailers
• Supermarkets/Hypermarkets
• Pharmacies/Drugstores
• Health Food Stores
• Direct Sales

Formulation

• Standard Turmeric Extracts
• Enhanced Formulations

End Users

• Adults
• Elderly
• Children

Global Turmeric Supplements Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, type, application, distribution channel, formulation, and end-users.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America, particularly the United States has been leading the market. This is largely due to increased consumer awareness of turmeric's health benefits, rising interest in natural and alternative medicines, and a strong market presence of dietary supplement companies.

Europe and Asia, especially India and China, also have significant markets, driven by both traditional use and growing health consciousness. In these regions, the expanding wellness trend and increasing availability of turmeric supplements are further fueling market growth and consumer adoption.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Turmeric Supplements Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Turmeric Supplements Leaders Operating in the Market Are:

• Gaia Herbs (U.S.)
• Whittaker Wellness (U.S.)
• Himalaya Wellness Company (India)
• Nature's Way Brands (U.S.)
• NOW Foods (U.S.)
• Bixa Botanical (India)
• Solaray (U.S.)
• Jarrow Formulas, Inc (U.S.)
• NutraBlast (U.S.)
• Pure Encapsulations, LLC (U.S.)

Latest Developments in Turmeric Supplements Market

• In March, 2024 according to an article published by News Medical Lifesciences, researchers are exploring nano-formulations to improve curcumin's bioavailability and effectiveness, aiming to enhance its antioxidant properties and disease-preventing effects. Traditional curcumin supplements often suffer from poor absorption, leading to the development of advanced nano-formulations such as nano-emulsions, micelles, liposomes, and biopolymer nanoparticles. These technologies enhance curcumin's stability and uptake, potentially amplifying its therapeutic benefits.
• Em abril de 2022, de acordo com um artigo publicado pela Nutraceutical Buisness Review, a Indena apresentou descobertas clínicas recentes de que o seu fitossoma de curcumina Meriva® modula eficazmente o stress oxidativo e apoia a desintoxicação e filtração renal. A doença renal crónica, provocada pela inflamação, beneficia das propriedades antioxidantes da curcumina. A investigação demonstrou que o fitossoma de curcumina é uma ajuda natural e segura para manter a função renal saudável. Um estudo da Universidade de Milão sobre indivíduos com doença renal crónica (DRC) destacou que a DRC, marcada pela perda progressiva da função renal, é um factor de risco significativo para as doenças cardiovasculares (DCV).

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