Relatório global de análise do tamanho, quota e tendências do mercado de snack-bares – Visão geral do setor e previsão para 2031

Análise de mercado de snack-bares

O mercado dos snack-bares está a registar um crescimento substancial, impulsionado pela crescente procura por opções de snacks convenientes, saudáveis ​​e para levar. O estilo de vida agitado dos consumidores e a crescente consciência da saúde e do bem-estar estão a alimentar a popularidade dos restaurantes de fast food. Estas barras oferecem um rápido impulso de energia, sendo uma escolha popular entre atletas e entusiastas do fitness. Além disso, a crescente preferência por snack-bares ricos em proteínas e com baixo teor de açúcar está a impulsionar o crescimento do mercado. As inovações em sabores e ingredientes, juntamente com a introdução de opções orgânicas e sem glúten, estão a expandir ainda mais o mercado.  

Tamanho do mercado de snack-bares

O tamanho do mercado global de snack-bares foi avaliado em 25,40 mil milhões de dólares em 2023 e deverá atingir 36,79 mil milhões de dólares até 2031, com um CAGR de 4,74% durante o período de previsão de 2024 a 2031. Para além dos insights sobre cenários de mercado como o valor de mercado, taxa de crescimento, segmentação, cobertura geográfica e grandes players, os relatórios de mercado com curadoria da Data Bridge Market Research incluem também análise especializada aprofundada, análise de preços, análise de quota de marca, pesquisa do consumidor, análise demográfica, análise da cadeia de abastecimento, análise da cadeia de valor, visão geral das matérias-primas/consumíveis, critérios de seleção de fornecedores, análise PESTLE, análise de Porter e enquadramento regulamentar.

Tendências do mercado dos snack-bares

“Aumento da procura por snack-bares funcionais e saudáveis”

O crescente foco na saúde e no bem-estar está a impulsionar significativamente a procura por restaurantes de fast food que ofereçam benefícios funcionais. Os consumidores já não procuram apenas um snack rápido, mas também snacks que proporcionem vantagens específicas para a saúde. As barras de snacks que apoiam uma melhor digestão, melhores níveis de energia e recuperação muscular estão a tornar-se cada vez mais populares à medida que as pessoas procuram integrar as suas escolhas alimentares com os seus objectivos de saúde. Esta tendência reflete um movimento mais amplo em direção a alimentos funcionais que oferecem mais do que apenas nutrição básica.

Além dos benefícios funcionais, a tendência clean label está a influenciar profundamente o mercado dos snack-bares. Muitos consumidores estão a tornar-se mais criteriosos sobre o que comem, exigindo transparência nas listas de ingredientes e favorecendo os produtos isentos de aditivos artificiais, conservantes e outros componentes sintéticos. As marcas estão a responder a esta procura destacando ingredientes naturais e processos de produção limpos, que têm repercussões nos consumidores preocupados com a saúde que procuram produtos que estejam alinhados com as suas escolhas de estilo de vida. Esta tendência está a expandir o mercado dos snack-bares, acomodando diversas preferências alimentares e contribuindo para o crescimento geral dos segmentos de snack-bares funcionais e de rótulo limpo.

Âmbito do relatório e segmentação de mercado       

Definição de mercado de snack-bares

As cafetarias são produtos alimentares convenientes e portáteis, concebidos para proporcionar uma opção de lanche rápido e nutritivo. São normalmente feitos a partir de uma combinação de cereais, nozes, sementes, frutas e outros ingredientes e estão disponíveis em vários tipos, como barras energéticas, barras de proteína e barras de granola. As barras de snacks são populares pela sua capacidade de proporcionar um aumento de energia e benefícios nutricionais, tornando-as uma escolha preferencial para consumo em viagem.

Dinâmica do mercado de snack-bares

Motoristas 

• Aumento da procura por snacks convenientes e saudáveis

With modern consumers juggling multiple responsibilities and often lacking time for traditional meals, snacks bars provide a quick and nutritious solution that fits seamlessly into their busy schedules. These portable snacks are ideal for on-the-go consumption, offering an easy way to maintain energy levels throughout the day. Snacks bars often come packed with essential vitamins, minerals, and other nutrients, making them an attractive choice for those looking to make healthier eating choices without sacrificing convenience. Busy lifestyles and the growing focus on health and wellness are driving the demand for convenient snack options such as healthy snack bars.

• Rising Popularity of Protein-Rich and Low-Sugar Snacks bars

Consumers are increasingly opting for snacks bars that are high in protein and low in sugar, as these products align with their health and fitness goals. Protein-rich snack bars are particularly favored by fitness enthusiasts and athletes who seek to support muscle recovery and maintain energy levels. Simultaneously, there is a growing awareness about the adverse effects of excessive sugar consumption, leading consumers to prefer low-sugar alternatives. The availability of a wide range of flavors and ingredient combinations further enhances the appeal of protein-rich and low-sugar snacks bars. These products cater to diverse taste preferences while providing the nutritional benefits that health-conscious consumers desire, thereby driving their popularity in the market.

Opportunities

• Growing Popularity of Plant-Based Snacks bars

With more consumers adopting vegetarian or vegan lifestyles, the demand for snacks that align with these dietary preferences is on the rise. Plant-based snacks bars cater to health-conscious consumers who prioritize natural, minimally processed foods that support overall well-being. These bars often include ingredients like nuts, seeds, legumes, and whole grains, which are rich in essential nutrients and fiber. Additionally, plant-based snacks bars appeal to those seeking sustainable food options, as they typically have a lower environmental impact compared to animal-based products. The trend towards plant-based diets is creating significant opportunities for the development of vegan snacks bars made with plant-based proteins and ingredients.

• Innovations in Functional Ingredients

Advancements in ingredient technologies are enabling the incorporation of functional ingredients in snacks bars, offering specific health benefits that go beyond basic nutrition. These functional ingredients include probiotics for improved digestion, adaptogens for stress relief, and superfoods for enhanced energy and overall health. The ability to target particular health concerns and provide added value through these ingredients is driving innovation in the snack bar market. As a result, the incorporation of these advanced ingredients is boosting the appeal of snacks bars, creating opportunities for market growth, and encouraging continuous product development.

Restraints/Challenges

• High Production Costs

The production of high-quality snacks bars involves significant costs, primarily due to the need for premium ingredients, specialized manufacturing processes, and attractive packaging. Sourcing top-notch ingredients, such as organic nuts, seeds, and superfoods, often comes at a higher price, which directly impacts the overall production cost. Packaging also plays a crucial role in preserving freshness and appealing to consumers, adding another layer of cost. These high production costs can affect the pricing and affordability of snacks bars, making it challenging for manufacturers to compete.  

• Intense Competition and Market Saturation

The snacks bars market is characterized by intense competition and a high degree of market saturation, with numerous brands competing for consumer attention. Established players, as well as new entrants, continually strive to capture market share by offering innovative flavors, functional ingredients, and unique packaging. This competitive landscape can make it difficult for new brands to establish themselves and for existing brands to maintain their market position.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Snacks Bars Market Scope

The market is segmented on the basis of product type and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Cereal Bars
  • Granola/Muesli Bars
  • Others
• Energy Bars
• Others

Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Global Snacks Bars Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product type, and distribution channels as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the growing consumer preference for healthy and convenient snack options. As health consciousness continues to rise, consumers in North America are increasingly seeking snacks bars that offer nutritional benefits and align with their dietary goals. The well-established retail infrastructure and high disposable incomes further support this trend. 

Asia-Pacific is expected to be the fastest growing due to several factors, including increasing consumer awareness of the health benefits associated with protein bars. The region's globalization and westernization trends are also playing a significant role, as traditional eating habits evolve and more consumers adopt modern dietary practices. Additionally, changing lifestyles and rising personal disposable incomes are contributing to the growing demand for snacks bars across Asia-Pacific.

A secção do país do relatório também fornece fatores individuais de impacto no mercado e alterações na regulamentação do mercado interno que impactam as tendências atuais e futuras do mercado. Pontos de dados como a análise da cadeia de valor a jusante e a montante, tendências técnicas e análise das cinco forças de Porter, estudos de caso são alguns dos indicadores utilizados para prever o cenário de mercado para países individuais. Além disso, são considerados a presença e disponibilidade de marcas globais e os desafios enfrentados devido à grande ou escassa concorrência de marcas locais e nacionais, o impacto das tarifas nacionais e das rotas comerciais, ao mesmo tempo que se fornece uma análise de previsão dos dados do país.

Participação no mercado global de snacks

O cenário competitivo do mercado fornece detalhes dos concorrentes. Os detalhes incluídos são a visão geral da empresa, finanças da empresa, receitas geradas, potencial de mercado, investimento em investigação e desenvolvimento, novas iniciativas de mercado, presença global, localizações e instalações de produção, capacidades de produção, pontos fortes e fracos da empresa , lançamento de produto, largura e amplitude do produto, aplicação domínio. Os dados acima fornecidos estão apenas relacionados com o foco das empresas em relação ao mercado.

Os líderes de mercado de snack-bares que operam no mercado são:

• Laboratórios Abbott (EUA)
• Associated British Foods plc (Reino Unido)
• Ferrero International SA (Itália)
• General Mills Inc.
• Halo Foods Ltd (Reino Unido)
• Kellogg Company (EUA)
• Padarias Lotus (Bélgica)
• Mars Incorporated (EUA)
• Mondelēz International Inc.
• Nestlé SA (Suíça)
• (EUA)
• Post Holdings Inc. (EUA)
• Simply Good Foods Co. (EUA)
• The Hershey Company (EUA)

Últimos desenvolvimentos no mercado dos snack-bares

• Em julho de 2023, a Emirates Snack Foods (ESF) e a Hershey anunciaram uma parceria estratégica que visa expandir o portefólio de produtos da Hershey e aumentar a sua presença no mercado regional de snacks.
• Em maio de 2023, Milo, da Nestlé, lançou uma nova barra proteica que fornece 6 gramas de proteína e é uma fonte de fibra. Estas cafetarias custam 8 dólares por pacote de 180 gramas, ou seis barras, e estão disponíveis na Coles e em supermercados independentes em toda a Austrália.

SKU-47777