Mercado global de Smart TV – Tendências do setor e previsão para 2029

Análise e dimensão do mercado

Espera-se que o mercado de televisores inteligentes se desenvolva significativamente durante o período de previsão de 2022-2029, devido ao aumento do consumo de conteúdos online, como resultado do aumento da utilização da Internet a nível global. Uma smart TV é uma televisão que pode ser ligada à Internet e utilizada como um dispositivo independente. Embora a televisão inteligente (TV) seja agora vendida como um produto separado, qualquer televisão convencional (TV) com um descodificador pode ser transformada numa televisão inteligente (TV). por os serviços de streaming online podem ser transmitidos facilmente na televisão inteligente (TV). Os clientes preferem este serviço porque oferece material de streaming on-demand que pode ser visto em ecrã panorâmico, em vez de estar limitado aos nossos computadores ou telemóveis. Como resultado do roubo ativo da quota de fabrico do mercado de televisão inteligente (TV) por parte da China, a região Ásia-Pacífico lidera agora o mercado mundial de televisão inteligente (TV).

• A Data Bridge Market Research analisa que o mercado da televisão inteligente (TV) foi avaliado em 239 mil milhões de dólares em 2021 e deverá atingir os 1.081 dólares. 60 mil milhões até 2029, registando um CAGR de 20,77% durante o período de previsão de 2022 a 2029. O segmento "46 a 50 polegadas" deverá dominar o mercado mundial de televisores inteligentes durante todo o período de previsão em termos de tamanho de tela. Para televisores maiores, a maioria dos compradores prefere a tecnologia de ecrã 4K UHD. O crescente poder de compra dos clientes impulsionou a procura de smart TVs no mercado. Além disso, o aumento do rendimento do consumidor e as tendências de preços dos televisores UHD provavelmente impulsionarão o crescimento no segmento de ecrãs de 46 a 55 polegadas durante o período de previsão.
• O relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e cenário da cadeia climática.

Definição de mercado

As Smart TVs (TVs), também conhecidas como TVs conectadas, possuem conectividade à Internet integrada, o que lhes permite oferecer uma variedade de funcionalidades, como conteúdos on-demand de várias aplicações, acesso a serviços de streaming e capacidade de ligação a outros dispositivos sem fios. Podem também receber passivamente transmissões por cabo, satélite ou over-the-air (OTA). Além disso, as smart TVs possuem hardware e ligações adicionais, bem como um sistema operativo de televisão e interface gráfica de utilizador (GUI). Os espectadores podem utilizar estas adaptações para aceder e gerir aspetos de dispositivos ligados, bem como transmitir material de serviços de vídeo na Internet.

Impacto do COVID-19 no mercado da televisão inteligente (TV)

A COVID-19 causou estragos em quase todos os setores, incluindo infraestruturas, transportes, petróleo e gás, manufatura e outros. A maioria dos países promulgou limitações de confinamento para combater a pandemia da COVID-19, que foram agora gradualmente eliminadas, fase a fase e indústria a indústria. No entanto, para conter a propagação da COVID-19, a maioria das pessoas permaneceu em casa e praticou o distanciamento social. A procura pelo canal de notícias aumentou porque as pessoas permaneceram em casa e quiseram saber mais sobre o Coronavírus. De acordo com o Broadcast Audience Research Council (BARC), a audiência total de televisão (TV) subiu de 7% para 21% em Abril de 2020, à medida que a maioria das pessoas assistia a canais de notícias para actualizações da COVID-19 . As pessoas utilizaram fornecedores de serviços de streaming, incluindo Netflix, Amazon Prime Video e Zee5 para entretenimento, o que aumentou a necessidade de televisão inteligente (TV).

A procura do mercado por televisão inteligente (TV) está a aumentar à medida que cresce o desejo por uma elevada conectividade de rede. A COVID-19 impulsionou a procura de vídeo a pedido e de serviços over-the-top, o que, por sua vez, acelerou a procura de televisão inteligente (TV).

A dinâmica do mercado do mercado Televisão inteligente (TV) inclui:

• Aumento do consumo de conteúdos online durante o COVID-19

However, during the pandemic, entertainment corporations are focusing on finding new methods to adapt to the changing digital reality. The industry is seeing a rapid surge in digital content consumption, with platforms like Netflix and Amazon Prime Video seeing worldwide viewership. Strong emphasis on online content distribution, combined with the increasing relaxation of COVID restrictions, is expected to boost the popularity of smart television (T.V.) brands around the world, accelerating the smart television (T.V.) market.

• Increasing demand for personalized entertainment

The rise in the demand for personalized entertainment will accelerate the smart television (T.V.) market's growth rate. Gone are the days when people gathered to movie theatres or flipped through satellite television channels. Smart T.V.s provide this service by connecting to the internet, allowing users to subscribe to their preferred online streaming services such as Netflix and Amazon Prime.

Furthermore, the smart television (T.V.) market is also being driven by significant factors such as the rise in the level of disposable income and rapid urbanization. Smart television (T.V.) market is estimated to rise rapidly over the forecast period because of surging adoption of advanced technologies. Other significant factors such as emergence of smartphone manufacturers such as Xiaomi, OnePlus and Micromax and adoption of 4K resolution T.V. will cushion the growth rate of smart television (T.V.) market.  

• Rise in number of strategic collaborations will boost new market opportunities

The rise in the number of strategic collaborations will extend profitable opportunities to the market players in 2022 to 2029. Collaborations with streaming media player manufacturers, which assist them grow their portfolio and raise their profile will enhance the market's growth rate in coming years.

Moreover, increasing technological advancement and emerging new markets will create profitable opportunities for smart television (T.V.) market in the future.

Restraints/Challenges faced by the Smart Television (T.V.) Market

• Taxation of smart T.V.s will act a market restrain.

However, the market for smart television (T.V.) is forecast to be constrained by the taxation of smart television.

Also, fear, uncertainty, and doubt of customer will further challenge the growth of the smart television (T.V.) market. The severe impact of the COVID-19 outbreak on supply chain and the high repairing cost of smart T.V.s will act as major restraints and further impede the growth rate smart television (T.V.) market.

This smart television (T.V.) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the smart television (T.V.) market contact Data Bridge Market Research for an Analyst Brief, Our team will help you take an informed market decision to achieve market growth.

Recent Development

• In April 2021, Samsung launched its ultra-high-end Neo QLED TV line. For a cinematic watching experience, the new range has a nearly bezel-less Infinity One Design and true-to-life picture quality. There will be five sizes available: 85-inch (2m 16cm), 75-inch (1m 89cm), 65-inch (1m 63cm), 55-inch (1m 38cm), and 50-inch (1m 38cm) (1m 25cm). Furthermore, Samsung's unique Neo Quantum Processor with superior upscaling capabilities is included in Neo QLED TVs. The Neo Quantum Processor can maximize picture quality to 4K and 8K picture output regardless of input quality by using up to 16 separate neural network models, each trained in A.I. upscaling and deep learning technologies.

Global Smart Television (T.V.) Market Scope

The smart television (T.V.) market is segmented on the basis of resolution, screen size, type, technology, platform and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Resolution

• 4K UHD TV
• HDTV
• Full HD T.V.
• 8K TV

On the basis of resolution, the smart television (T.V.) market is segmented into 4K UHD TV, HDTV, Full HD T.V., and 8K T.V.

Screen Size

• Below 32 inches
• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

On the basis of screen size, the smart television (T.V.) market is segmented into below 32 inches, 32 to 45 inches, 46 to 55 inches, 56 to 65 inches, and above 65 inches.

Type

• Flat
• Curved

On the basis of type, the smart television (T.V.) market is segmented into flat and curved.

Technology

• OLED
• QLED
• LED
• Plasma
• Others

On the basis of technology, the smart television (T.V.) market is segmented into OLED, QLED, LED, plasma, and others.

Platform

• Android
• Roku
• WebOS
• Tizen O.S.
• iOS
• MyHomeScreen
• Others

On the basis of platform, the smart television (T.V.) market is segmented into Android, Roku, WebOS, Tizen O.S., iOS, MyHomeScreen, and others.

Distribution Channel

• Direct
• Indirect

On the basis of distribution channel, the smart television (T.V.) market is segmented into direct and indirect.

Smart Television (T.V.) Market Regional Analysis/Insights

The smart television (T.V.) market is analyzed and market size insights and trends are provided by country, resolution, screen size, type, technology, platform and distribution channel as referenced above.

The countries covered in the smart television (T.V.) market report are the U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, rest of the Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA).

Asia-Pacific dominates the smart television (T.V.) market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to the increasing adoption of smart televisions in rapidly developing economies such as India. Additionally, the rising demand for 4K display technology because of consumer inclination towards better quality and sleek design will further flourish the market's growth rate in this region.

Middle East and Africa are expected to witness significant growth during the forecast period of 2022 to 2029 due to the advancement across OTT space and a notable increase in engaging content in the region. Also, shifting consumer focus towards online content because of the rising availability of seamless, high-speed internet connections will further flourish the market's growth rate in this region. 

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Smart Television (T.V.) Market Share Analysis

The smart television (T.V.) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to smart television (T.V.) market.

Alguns dos principais players que operam no mercado da televisão inteligente (TV) são a SAMSUNG (Coreia do Sul), SONY INDIA (Japão), LG Electronics (Coreia do Sul), Google LLC (EUA), Panasonic Corporation (Japão), SHARP CORPORATION (EUA). ), Koninklijke Philips NV, (Holanda), Hitachi Ltd. (Japão), TCL (China), Skyworth Group Limited (China), Haier Group (Hong Kong), TOSHIBA CORPORATION (Japão), Videocon Industries Limited ( Mumbai), Grande Holdings Company Limited (Hong Kong), Xiaomi (China), Hisense International (China), VIZIO, Inc., (EUA), INSIGNIA SYSTEMS (EUA) e Apple Inc (EUA), entre outros.

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