Global Short Message Service Marketing Market – Industry Trends and Forecast to 2030

Short Message Service Marketing Market Analysis and Size

The marketing departments of numerous businesses benefit from short message service, which quickly sends personalized and standard messages to customers' mobile devices. SMS marketing enables companies to cut back on paper expenses and to present a quick and simple method of reaching target audiences. As a result, increased SMS marketing penetration in various industries is anticipated to fuel growth during the forecast period. The use of messaging to promote movies, TV shows, events, and other media is one of the main factors contributing to the segment's growth. Another factor driving the segment is the growing acceptance of two-way SMS messages for SMS voting and polls.

Data Bridge Market Research analyses that the short message service marketing market, valued at USD 8223.76 million in 2022, will reach USD 38442.44 million by 2030, growing at a CAGR of 21.26% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Short Message Service Marketing Market Scope and Segmentation  

Definição de mercado

As mensagens de texto baseadas em permissões são um serviço que as empresas oferecem através do marketing por SMS. Este serve como componente da campanha para promover o produto. O marketing de mensagens de texto e de serviços de mensagens curtas é popular porque permite que diferentes empresas promovam os seus produtos e serviços e aumentem as vendas. Envolve principalmente o envio de mensagens de texto aos clientes com anúncios, cupões e ofertas especiais relevantes.

Dinâmica do mercado de marketing de serviços de mensagens curtas

Motoristas

• Adaptar conteúdos possibilita promoções e auxilia no alcance do objetivo do dia

As mensagens de texto têm uma elevada taxa de abertura e outras vantagens para os profissionais de marketing, como a acessibilidade, a independência da Internet e os resultados rápidos através de mensagens bidirecionais. As mensagens de texto permitem também personalizar as ofertas promocionais para públicos-alvo específicos. O nome do cliente pode ser mencionado no início, ou os profissionais de marketing podem oferecer ofertas de produtos que o cliente compra com frequência. A probabilidade de converter um potencial cliente num cliente pagante aumenta quando o conteúdo de marketing é personalizado.

• Aumento do uso do comércio eletrónico aumenta a procura do mercado

Espera-se que o desenvolvimento do setor do comércio eletrónico, a acessibilidade de smartphones baratos e a crescente utilização de serviços bancários móveis, pagamentos móveis e internet móvel contribuam para o crescimento do mercado. O número crescente de retalhistas de comércio eletrónico que utilizam mensagens de texto para informar os clientes sobre novas ofertas, eventos futuros, detalhes de encomendas e estado e apresentar novos produtos é responsável pela quota de alto valor do segmento. Além disso, prevê-se que uma maior utilização de serviços baseados na localização no sector retalhista irá melhorar as experiências de compra dos clientes, enviando-lhes ofertas por SMS com base na sua localização actual.

Oportunidades

• A crescente dependência do consumidor em relação à IA cria oportunidades lucrativas

Uma interação mais significativa com o consumidor, uma melhor entrega de conteúdo e tempos de resposta mais rápidos são possíveis graças às tecnologias de marketing de SMS baseadas em IA. Prevê-se que cada um destes fatores ajude a expandir o mercado. Espera-se também que a procura de marketing por SMS aumente devido à utilização de IA para analisar e utilizar dados de clientes para criar mensagens promocionais personalizadas. Com menos dinheiro gasto, a IA cria conteúdo, entrega-o de forma mais eficaz, aumenta o envolvimento do cliente e agiliza os serviços. Algumas empresas apoiam a IA nas suas aplicações, embora as ferramentas habilitadas para IA não sejam atualmente utilizadas em grandes quantidades. Por exemplo, a ferramenta Watson Marketing da IBM Corporation utiliza um sistema de gestão de conteúdos com IA para melhorar a comunicação com o cliente.

• O baixo custo de campanha cria oportunidades lucrativas para este mercado

Vários benefícios das mensagens de texto incluem a comunicação bidirecional que produz resultados rápidos, a independência da Internet e os baixos custos de campanha publicitária. As empresas utilizam ofertas promocionais personalizadas por mensagens de texto para atrair o seu público-alvo. Esta estratégia de marketing personalizada ajuda a transformar um potencial cliente num cliente pagante. As organizações que acompanham a indústria da saúde e ajudam os produtores de medicamentos a estabelecerem uma ligação com os médicos e prestadores de cuidados de saúde são outro factor na expansão do mercado. Consequentemente, prevê-se que os setores da saúde e farmacêutico em expansão apresentem oportunidades lucrativas para este mercado.

Restrições/Desafios

• Escassez na palavra limita a expansão do mercado

The lack of messaging space for sending messages is the main factor limiting the market growth. Since there are only 160 characters available, the SMS must be concise, clear, and precise. Long messages that exceed the character limit are divided into several smaller ones. This affects the customer because it irritates them rather than appeals to them, which limits market expansion.

• The use of advanced technology is restricted by a lack of qualified professionals

Lack of experienced and skilled workers could limit market growth because SMS Marketing software necessitates their services, which would lead to lower consumer demand and fewer sales. Lack of professionals will limit how well software can be used, which will lower demand because training is necessary to use any technology effectively. To utilize a piece of software to its fullest extent, one must be aware of and understand a few key components. You won't be able to use your software and equipment to their full potential if you don't have these skills. Additionally, there will be a decrease in the use of SMS for marketing.

This short message service marketing market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the short message service marketing market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2022, For Adobe Commerce clients, Infobip, a global cloud communications company, has enabled SMS and WhatsApp messaging, allowing them to communicate with customers through their preferred channels at pivotal stages in the purchasing process. As an Adobe Exchange Partner Program, Infobip is dedicated to providing the market with valuable features, and the integration is part of that commitment. Booster Partner
• In 2021, The partnership with RANS was announced by SimplyCast, a well-known supplier of interactive and multi-channel communication software for businesses. Together, SimplyCast and RANS have developed a technological solution that will lighten restaurant staff's workload while improving consistency in communication between companies.
• In 2021, An SMS messaging service that complies with HIPAA regulations was made available by Avochato. It provides additional layers of security, enabling healthcare organizations to SMS-communicate with patients while still abiding by HIPAA regulations.

Global Short Message Service Marketing Market Scope

The short message service marketing market is segmented on the basis of type, application type, component, enterprise outlook, deployment type, marketing type, terminal type, type of SMS, pricing type, range, end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Application Generated
• User Generated
• Others

Application Type

• Authentication and Verification
• Promotion and Marketing
• Customer Relationship Management (CRM)
• Information Broadcasting
• Health Notification
• Others

Component

• Software
• Services

Enterprise Outlook

• SMEs
• Large Enterprises

Deployment Type

• SaaS
• Cloud Based
• On-Premises

Marketing Campaigns

• Occasions
• Special Offers
• Celebrations
• Others

Terminal Type

• Mobile-Based
• Desktop-Based

Type of SMS

• Transactional SMS
• Promotional SMS
• Alert SMS
• Personalize SMS

Pricing Type

• Monthly Subscription
• Annual Subscription
• One-Time License

Range

• National
• Multi National
• Worldwide

End User

• Retail
• Media and Entertainment
• Travel
• Automotive
• Healthcare
• IT and Telecom
• Hotels and Resorts
• Advertising and Event Management
• Banking
• Cab Aggregator
• Financial Services and Insurance (BFSI)
• Hospitality
• Insurance
• Educational Institutions
• Religious Groups
• Others
• Government Bodies
• Enterprice

Short Message Service Marketing Market Regional Analysis/Insights

The short message service marketing market is analysed and market size insights and trends are provided by country, type, application type, component, enterprise outlook, deployment type, marketing type, terminal type, type of SMS, pricing type, range and end user as referenced above.

The countries covered in the short message service marketing market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the market and will continue to flourish its trend of dominance during the forecast period. The escalating use of smartphones, the drive toward digitalization, and the region's quick industrialization are the main causes of its dominance. In terms of SMS sent, China is also in the lead, followed by India.

North America will undergo the highest growth rate during the forecast period owing to the increasing adoption of bulk SMS marketing services by SMEs and large regional organizations for communications with clients. Additionally, increased internet usage and smartphone use are driving up demand for the market. Additionally, a sharp increase in smartphone users, massive investment in telecom network expansion, and increased awareness of SMS marketing software among businesses will boost the market in the North American region.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Short Message Service Marketing Market Share Analysis

The short message service  marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related toSMS Marketing Market.

Some of the major players operating in the short message service marketing market are:

• Oracle (U.S.)
• IBM (U.S.)
• Amobee, Inc, (U.S.)
• Chartboost, Inc.(U.S.)
• Slick Innovations, LLC (U.S.)
• EZ Texting (U.S.)
• Salesforce, Inc. (U.S.)
• Agile CRM (U.S.)
• Bitrix24 (U.S.)
• ClickSend (Australia)
• directSMS (Australia)
• Dove Soft Pvt Ltd (India)
• Exotel Techcom Pvt. Ltd (India)
• IMImobile Limited (U.K.)
• King Digital Pvt. Ltd (India)
• MessageBird (Netherlands)
• Osumare (India)
• TextMarketer (U.K.)
• TextMagic Ltd. (U.S.)
• Infobip ltd (U.K.)
• CallHub (U.S.)
• Avochato (U.S.)
• Cytech Mobile (Greece)
• FirstHive (India)

SKU-57440