Global Shisha Tobacco Market – Industry Trends and Forecast to 2031

Análise e dimensão do mercado de tabaco Shisha  

A aplicação do tabaco shisha em reuniões sociais, salões de shisha e locais de entretenimento é fundamental para a sua presença no mercado. Estes ambientes servem como centros onde os indivíduos se reúnem para relaxar, socializar e participar em atividades de lazer. O tabaco Shisha melhora o ambiente destes espaços, proporcionando uma experiência de fumar única e culturalmente rica. Nos salões de shisha dedicados ao fumo de shisha, os clientes procuram um ambiente descontraído para desfrutar de diversos sabores enquanto convivem com os amigos ou conhecem novas pessoas. O mercado prospera atendendo a estas necessidades sociais, oferecendo uma gama diversificada de tabacos aromatizados e acessórios para melhorar a experiência geral, impulsionando assim o envolvimento e a lealdade do consumidor nestes ambientes.

A dimensão global do mercado do tabaco shisha foi avaliada em 1,01 mil milhões de dólares em 2023 e deverá atingir 1,77 mil milhões de dólares até 2031, com um CAGR de 7,2% durante o período de previsão de 2024 a 2031.

Além dos insights de mercado, tais como o valor de mercado, a taxa de crescimento, os segmentos de mercado, a cobertura geográfica, os participantes do mercado e o cenário de mercado, o relatório de mercado com curadoria da equipa de pesquisa de mercado da Data Bridge inclui uma análise especializada aprofundada, análise de importação/exportação, análise de preços, análise de consumo de produção e comportamento do consumidor.

Âmbito do relatório e segmentação de mercado

Definição de mercado

O tabaco Shisha, também conhecido como tabaco para cachimbo de água ou tabaco para cachimbo de água, é um tipo de tabaco aromatizado tradicionalmente fumado com um cachimbo de água ou cachimbo de água. É frequentemente misturado com melaço ou glicerina e aromatizado com várias frutas, ervas ou especiarias para realçar o seu sabor e aroma. Quando fumado, o tabaco é aquecido pelo carvão, produzindo um fumo que passa pela água antes de ser inalado através de uma mangueira ou cachimbo. O tabaco Shisha é popular em ambientes sociais e rituais culturais em muitas partes do mundo, oferecendo uma experiência agradável de fumar com uma variedade de sabores para se adequar a diferentes preferências.

Dinâmica do mercado do tabaco Shisha

Motoristas

• Aumento da diversidade e inovação de sabores

Os fabricantes investem em investigação e desenvolvimento para criar perfis de sabores inovadores, atendendo a diversos gostos e preferências dos consumidores. Este fluxo constante de novos sabores estimula a procura, incentivando compras repetidas e promovendo a lealdade à marca. Além disso, a inovação em sabores serve como uma vantagem competitiva, permitindo às empresas diferenciar os seus produtos num cenário de mercado competitivo. À medida que os consumidores procuram experiências novas e excitantes, a capacidade de oferecer uma vasta selecção de sabores garante uma relevância sustentada no mercado e um crescimento dentro da indústria do tabaco shisha.

• Urbanização crescente

O número crescente de pessoas que migram para as áreas urbanas procuram frequentemente locais sociais e atividades recreativas, como salões de shisha e bares de shisha, onde podem relaxar e socializar com outras pessoas. A concentração da população nas cidades também promove o intercâmbio cultural e a diversidade, fazendo com que fumar shisha se torne um passatempo moderno e trendy entre os residentes urbanos. Além disso, os centros urbanos servem como centros de turismo e hospitalidade, atraindo visitantes ansiosos por experimentar os costumes e tradições locais, incluindo o prazer do tabaco shisha, alimentando assim ainda mais o crescimento do mercado.

Oportunidades

• Aumento das estratégias de marketing

Através de marketing estratégico, campanhas publicitárias e atividades promocionais, as empresas podem comunicar eficazmente os atributos e benefícios únicos dos seus produtos, incentivando os consumidores a experimentar novos sabores e experiências. Além disso, os esforços de marketing direcionados em locais de hospitalidade, plataformas de redes sociais e eventos culturais ampliam a visibilidade da marca e atraem diversos segmentos de clientes. Além disso, a utilização de marketing de influência e de táticas de marketing experiencial aumenta ainda mais o envolvimento e a lealdade à marca, alimentando o crescimento e a expansão contínuos no mercado do tabaco shisha.

• Crescimento da indústria do entretenimento

Hookah lounges, bars, and entertainment venues feature shisha smoking as a premium offering, attracting patrons seeking a unique and sociable experience. These establishments create a vibrant atmosphere where individuals can unwind, socialize, and enjoy flavored tobacco blends, enhancing the overall entertainment experience. The inclusion of shisha tobacco adds value to these venues, encouraging repeat business and customer loyalty. Moreover, the entertainment industry's influence extends to events, festivals, and themed parties, where shisha smoking serves as a focal point, further fueling demand and market growth.

Restraints/Challenges

• Rising Health Concerns

Consumers are becoming more aware of the detrimental health effects of tobacco consumption increases, particularly in terms of respiratory issues and long-term health risks that leads consumers to become more hesitant to partake in shisha smoking. Public health campaigns and education efforts highlighting the dangers of tobacco use further contribute to this reluctance. Regulatory measures aimed at curbing tobacco-related health issues, such as indoor smoking bans and advertising restrictions, limit the accessibility and appeal of shisha tobacco products.

• Growing Fluctuations in Disposable Incomes

During economic downturns or periods of financial instability, consumers may prioritize essential expenses over discretionary purchases such as shisha tobacco. Reduced purchasing power can lead to a decline in demand for shisha products, impacting sales and revenue for manufacturers and retailers. Additionally, fluctuating incomes may result in inconsistent spending patterns, making it challenging for businesses to forecast and plan effectively. As a result, the shisha tobacco market is vulnerable to economic fluctuations, with changes in consumer spending habits directly influencing market performance and growth potential.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2022, Al Fakher Tobacco Trading launched Double Kick exclusively through Dubai Duty-Free, expanding its travel retail offerings. The line showcases three initial flavors: Two Apple, Mint, and Grape & Mint, each available in a new 200g format
• In 2020, Al Fakher made strides in the global travel retail sector with a new packaging design that retained the brand's renowned taste, earning positive consumer feedback. They also launched Bases, allowing shisha smokers to customize their flavor experience with tobacco-based enhancers
• In 2020, Gulbahar Tobacco International collaborated with JC Decaux to launch a major marketing campaign at Dubai airport, showcasing its flagship brand, Milano fan pack. The campaign aimed to enhance brand visibility and engagement within one of the world's busiest airports

Shisha Tobacco Market Scope

The market is segmented on the basis of product type, flavor, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Strong Shisha Tobacco
• Mild Shisha Tobacco
• Light Shisha Tobacco

Flavor

• Fruit
• Mint
• Chocolate
• Caramel
• Beverages
• Blended Flavors

Distribution Channel

• Direct
• Indirect 

Shisha Tobacco Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by product type, flavor, and distribution channel are referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America.

Middle East and Africa are expected to dominate the market due to their significant production and distribution infrastructure, ensuring ample supply of high-quality shisha tobacco. This region boasts a rich tradition of shisha smoking and offers a diverse array of flavors and blends, catering to varied consumer preferences. With a strong cultural affinity for shisha and a thriving market, the Middle East and Africa are expected to remain dominant players in the global shisha tobacco industry.

Asia-Pacific is expected to experience rapid growth in the market due to evolving lifestyles and increased consumption of shisha tobacco products in the region. Factors such as changing social trends, rising disposable incomes, and a growing interest in alternative smoking experiences are driving this expansion. As a result, manufacturers and retailers are likely to focus on tapping into the burgeoning demand for shisha tobacco in the Asia-Pacific market through targeted marketing and product innovation strategies.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Competitive Landscape and Shisha Tobacco Market Share Analysis

The market competitive landscape provides details by competitors. details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• FUMARI (U.S.)
• Haze Tobacco (U.S.)
• Al Fakher Tobacco Factory (U.A.E.)
• SOCIALSMOKE (U.S.)
• Japan Tobacco Inc. (Japan)
• SOEX (Germany)
• Prince Molasses (Morocco)
• Romman Shisha (U.S.)
• Mazaya (Kuwait )
• Ugly Hookah (U.S.)
• Cloud Tobacco (U.S.)
• Flavors of Americas S.A. (Paraguay)
•  Al Amir Tobacco (U.A.E.)
• STARBUZZTOBACCO. (U.S.)
• Nakhla (Iraq)
• MujeebSons (India)
• Godfrey Phillips India Ltd. (India)
• The Eastern Company (U.S.)
• Alwaha-tobacco. (U.S.)

SKU-29995